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PressEnter Group names Hampus Eriksson as Deputy CEO
PressEnter Group, the innovative, dynamic operator of popular online gambling brands such as XLBet, Nitro Casino, Ultra Casino, 21.com and JustSpin, has named Hampus Eriksson as Deputy CEO.
The internal promotion will see Eriksson continue in his existing position as Chief Product Officer at PressEnter Group, where he has spent 2 years rebuilding the company’s product capabilities and processes from the ground up.
During this time, he was also responsible for launching PressEnter’s first sports betting brand, XLBet, and entering regulated markets including Ontario and Romania. Other milestones include investing heavily in technical enablers to drive the business and completing a full cloud migration.
PressEnter Group went through a management buyout back in November 2022. This resulted in a change of strategy and the laying down of foundations that would ensure the long-term success of the business.
As Deputy CEO, Eriksson will now have a wider remit, taking on the responsibility for the operations required to deliver these strategies and goals, and ensuring they are fully executed throughout 2024 and beyond.
Lahcene Merzoug, Chief Executive Officer of PressEnter Group, said: “Hampus has achieved great things since joining PressEnter Group and this promotion is a reward for his hard work. This will also help to free up my time so that I can focus more on strategy and long-term projects.
“I have worked with Hampus for more than ten years. He is a highly experienced executive and product specialist and knows exactly how to run a business that is as effective as it is efficient. Through his bold leadership and natural talent, I am confident that we will continue to progress at pace over the months ahead.”
Hampus Eriksson, Deputy CEO of PressEnter Group, added: “Following the management buyout, the company is in a much stronger position with the foundations in place to deploy smart, effective strategies for growth.
“We are combining this with an incredibly talented team, and a skilled, ambitious C-Suite to ensure that we not only meet but exceed our goals. I am thrilled to have been promoted to the role of Deputy CEO and look forward to working alongside Lahcene to lead this organisation to the greatness I know it can achieve.”

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Million Games and YUGO Workshop Unveil Vault Rush – A Sleek Take on Classic Slots
Million Games is thrilled to announce the launch of Vault Rush, the latest high-volatility online slot developed in collaboration with YUGO Workshop under the Million Stars partner program.
Following the success of Thorfinn’s Journey, Vault Rush delivers a fresh yet nostalgic experience, combining the charm of traditional slot machines with modern, high-energy gameplay mechanics.
This 5×3 reel slot pays homage to the golden era of classic slots, featuring familiar symbols like 7s, Bars, bells, and fruits. At its core, the game introduces the Power Vault feature, where Vault Symbols transform into random paying symbols, adding an extra layer of excitement to every spin. Meanwhile, the Power Bet option allows players to increase their bet for even more Vault Symbols, enhancing winning potential. With a 95.9% RTP, high volatility, and a maximum payout of 4000x the bet, Vault Rush is designed to deliver electrifying gameplay with big-win potential.
“YUGO Workshop has once again showcased its ability to craft a game that captures both the nostalgic essence of classic slots and the thrill of modern online gaming,” said Thomas Nimstad, CEO of Million Games.
“This is exactly the kind of innovation we envisioned with the Million Stars program – giving talented studios the opportunity to create engaging, high-quality casino experiences. Following the positive reception of Thorfinn’s Journey, we’re confident that Vault Rush will be another big success.”
As the second title from YUGO Workshop under the Million Stars program, Vault Rush further cements the partnership’s commitment to delivering standout gaming experiences. The game is now available across Million Games’ network, ready to immerse players in an exhilarating vault-cracking adventure.
The post Million Games and YUGO Workshop Unveil Vault Rush – A Sleek Take on Classic Slots appeared first on European Gaming Industry News.
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Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion
HIPTHER, organiser of the Prague Gaming & TECH Summit 2025, is proud to present Relax Gaming, the Summit’s Delegates Bag Sponsor and a key player in the iGaming industry. In this exclusive interview, we speak with Cliona Griffin, Business Development Manager, Casino at Relax Gaming, to explore their approach to market expansion, transparent competitive strategies, and what to expect from their presence at the Summit.
Relax Gaming has built a strong reputation as a premium aggregator and supplier in the iGaming space. How does your approach to business development ensure that Relax Gaming stays ahead in an increasingly competitive market?
We’re always focused on being one of the industry’s most innovative providers, both in terms of the content we produce and the platform we offer. By constantly evolving our products and maintaining a strong commercial framework, we ensure that Relax Gaming remains a key player in the market.
Our competitive and fair commercial approach has been instrumental in strengthening our presence in existing markets while also enabling smooth entry into new ones. It’s all about staying agile and forward-thinking to ensure our partners get the best possible experience when working with us.
A competitive yet transparent commercial structure is a core focus for Relax Gaming. How do you strike the right balance between offering competitive deals while maintaining transparency with partners and operators?
I think both fairness and transparency are key to building long-term relationships with our partners. That’s why we apply the same commercial structure across the board in each market, ensuring that every partner has a clear and equal opportunity to succeed.
This approach not only makes our offering competitive, but it also gives our partners confidence in knowing they’re working with a provider that values consistency and openness. By keeping things straightforward and fair, we create a commercial environment that benefits operators.
With new markets constantly evolving, what key factors influence Relax Gaming’s decision-making when entering and expanding into emerging markets? Are there any specific regions that are currently on your radar?
When looking at new markets, we take a strategic and measured approach to ensure that any expansion aligns with our business objectives asl well as the needs of our partners.
One of the biggest factors we consider is regulatory complexity. Each market comes with its own set of rules, and we need to ensure that we can operate efficiently while fully complying with local requirements. Beyond compliance, we assess the potential return on investment, evaluating market size, player demand, and long-term sustainability to determine whether it’s the right fit for Relax Gaming and our network of operators.
Right now, we’re actively monitoring several European markets that show strong growth potential. However, our primary focus for H1 this year is expanding our presence in the US. The region presents exciting opportunities, and we’re working to establish a solid foothold by leveraging our expertise and proven content portfolio to meet the needs of operators and players in this market.
Given the dynamic nature of the industry, how does Relax Gaming adapt its offerings to support both new and existing operators in maximising their revenues?
We take a very hands-on approach when it comes to supporting our partners. Our Account Management team works closely with operators to help them maximise revenue by tailoring strategies to suit their needs. Whether it’s optimising game performance or identifying new opportunities, we’re always looking for ways to add value.
On the content side, we’re also moving towards a more bespoke approach, adapting our offering to fit the demands of different markets and player preferences. This flexibility allows us to continue delivering high-quality, relevant content that keeps engagement levels high.
As a speaker at the Prague Gaming & TECH Summit, what key insights will you be sharing with the audience? And what makes this event an essential platform for discussing the future of iGaming?
I’m looking forward to sharing how Relax Gaming approaches market expansion, focusing on how we assess new opportunities, navigate regulatory challenges, and use our aggregation model to drive growth.
I’ll also highlight the importance of localisation and how we tailor our content to different markets while supporting operators with the tools they need to maximise engagement. With the industry evolving rapidly, staying ahead of trends is key, and I’ll touch on the innovations shaping the future of iGaming.
Events like this are a great chance to connect, exchange ideas, and gain insights into what’s next for the industry, making it an essential platform for discussion and collaboration.
With Relax Gaming bringing its expertise to the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into the future of iGaming and technology. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion appeared first on European Gaming Industry News.
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Champions League Drama & EPL Showdown — WinSpirit Launches Betting Series with 2,500 USD in Freebets
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March 7–11 – 500 USD in Freebets
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The post Champions League Drama & EPL Showdown — WinSpirit Launches Betting Series with 2,500 USD in Freebets appeared first on European Gaming Industry News.
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