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Gaming Americas Weekly Roundup – December 18-24
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
LRGC Gaming Investors LLC, an affiliate of The Cordish Companies, celebrated the commencement of construction on the first land-based casino in the Shreveport-Bossier market and the $270+ Million LIVE! CASINO & HOTEL LOUISIANA, a project that will serve as a regional destination for world-class gaming, dining, entertainment and hotel amenities.
Seneca Gaming Corp. announced Monique Sebastian, an executive with more than two decades of entertainment leadership experience in the gaming industry, has joined the company as executive director of entertainment. Sebastian will oversee the live entertainment schedule for Seneca Gaming Corp., including artist bookings and performances in the Seneca Niagara Event Centre and the Bear’s Den Showroom at Seneca Niagara Resort & Casino; the Seneca Allegany Event Centre at Seneca Allegany Resort & Casino; along with outdoor performances at both resorts.
Tangiamo Touch Technology announced that it has received the final jurisdictional certification for Loto-Quebec. This milestone marks a significant achievement for Tangiamo, enabling the installation of the MultiPLAY Roulette gaming tables at Montreal Casino, the largest casino in Canada, and other casinos in the Quebec province.
Cashless payments innovators Koin and Marker Trax, both helmed by CEO Gary Ellis, have hired Mark D. Hemmerle as their chief legal officer. As the two sister companies continue to introduce their groundbreaking cashless technology to more markets and operators around the country, Hemmerle fills a vital need in helping company leaders navigate and advise on important legal and compliance matters. Through two decades of executive leadership and compliance counsel roles with Shift4Payments, Vantiv/Worldpay, Hyatt Grand Victoria Casino and others, he has built a reputation for helping companies align on-the-ground tactics with long-term strategies and implementing effective compliance protocols.
Partnerships
Major League Baseball (MLB), EPIC Global Solutions and Entain Foundation U.S. have partnered to enhance MLB’s efforts to educate players on how to prevent gambling-related harms. EPIC Global Solutions will offer lived experience educational sessions focused on responsible gambling and mental health to Minor League players and other MLB personnel selected by MLB. Entain Foundation U.S. will provide financial and other support to facilitate the sessions delivered by EPIC Global Solutions.
Ultimate Autographs has partnered with Underdog Fantasy, the fastest-growing sports gaming platform, to offer its customers even more ways to play and win on each respective website and platform. The companies will work together to expand the online value of live sports entertainment and sports memorabilia collecting.
The Vegas Golden Knights announced a multi-year partnership with The Venetian Resort Las Vegas. The partnership further solidifies The Venetian Resort’s collective commitment to one of the city’s crown jewels and reigning Stanley Cup champions, the Vegas Golden Knights. Through the partnership, The Venetian Resort will be recognised as an official partner of the Vegas Golden Knights, receiving in-arena branding and named as the presenting sponsor of the VIP Dream Seats at T-Mobile Arena.
Table Trac Inc. has completed a “First of its Kind” integration project with TransAct Technologies, to become the industry’s first CMS to provide a single-wire, On-Demand Printing solution, eliminating the hassle of redundant networking gear or infrastructure.
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.
Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.
This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.
A spokesperson for WOWPartners shares:
“Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”
In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.
Play lazy, win crazy!
For partnership opportunities and more information, contact [email protected].
The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.
S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running
WOWPartners Launches Spinbara: The Couch King of Spinning
iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign
Felicity Appoints İlker Yoldaş to Lead Product Strategy
“Rock the Month”: Spinmatic’s monthly promos to power operator growth
BHA Initiates Campaign Against Tax Hike
Change of Chairmanship in the GGL Board of Directors as of 1 July 2025
Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay
Eurojackpot Becomes New Official Sleeve Partner of AZ
FanDuel Casino’s New Creative Platform “Calling All Thrillionaires” Highlights Thrilling Experience of Playing on FanDuel Casino
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