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Affilka by SOFTSWISS Scores 91% Satisfaction in Kantar Survey
With an impressive 91% satisfaction rate, Affilka by SOFTSWISS, an innovative affiliate marketing management solution, unveils the outcomes of its recent customer satisfaction survey by Kantar.
Kantar, the world’s leading marketing data and analytics agency, completed a comprehensive survey among Affilka’s clients in October 2023. The survey addressed pivotal issues, including overall satisfaction, Affilka’s image characteristics covering both functional and emotional aspects, and account manager satisfaction.
Key factors while choosing an affiliate marketing management platform
Based on the survey results, the key functional characteristics that emerge as top priorities when selecting an affiliate marketing management platform include:
- Uninterrupted operation of the product and referral links
- Product safety
- Flexible commissions and deals for affiliates
- Convenience of working with the partner database
- Availability and speed of data upload
Remarkably, Affilka’s clients express significant satisfaction with these key factors. A considerable number, accounting for 49% of respondents, highlighted that they are likely to recommend it as the platform that covers all their business needs.
Speaking about overall satisfaction, 42% of the respondents who gave the highest rating expressed complete satisfaction with the platform’s performance. Almost half of the respondents were content but reported some minor issues. The average overall satisfaction score stood at 8.1 out of 10.
Functional and emotional characteristics
Affilka stands out from other affiliate marketing software providers due to its crucial functional characteristics. It excels in swift business communication at all stages, ensures prompt and high-quality resolution of operational issues via dedicated account managers, and boasts robust functionality tailored to meet essential business requirements.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments: “We are truly delighted to receive such a positive evaluation of our efforts. However, it’s crucial to highlight that these surveys primarily aim to identify areas for ongoing improvement. Insights from Kantar’s surveys will guide our future endeavours, enhancing the quality of our products and services. This invaluable feedback serves as a cornerstone in our unwavering dedication to constant improvement.”
The respondents also highlighted key emotional characteristics that have an impact on their choice of platform. The lineup of the most valuable aspects that set the SOFTSWISS affiliate platform apart from competitors covers the following characteristics:
- Long-term and reliable partnership
- Top-level service
- High professionalism and expertise of employees
- Secure platform solutions
Account manager satisfaction
The satisfaction score for account managers surpasses the overall satisfaction, standing at 9.1 out of 10, while 58% of respondents rated their account managers with a perfect 10. Noteworthy, 97% of clients expressed satisfaction with the quality of work of Affilka’s account managers. This exceptional rating is attributed to the high level of competence displayed by account managers, coupled with their prompt response and accessibility, which have garnered the highest levels of satisfaction among the clients.
Approximately 44% of respondents engage with their account managers 2–3 times a week. In summary, the noteworthy feedback from the survey participants emphasises that the service completely meets their needs: “Account managers exert consistent effort on a daily basis. They are constantly making SOFTSWISS look like the best company in the industry.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,700 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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Spin2Win de GoldenRace regresa más fuerte
Reading Time: 2 minutes
GoldenRace, proveedor líder de premiados deportes virtuales y soluciones apuestas, ha presentado la última versión de su emblemático juego de números, Spin2Win & Spin2Win Royale. Reconocido por su sencillez, dinamismo y altas recompensas, este título se ha convertido en una pieza clave del portfolio de la compañía y en una herramienta de participación comprobada para operadores de todo el mundo.
Los juegos de números siguen siendo una de las verticales más sólidas dentro del mercado internacional de apuestas. Cifras de H2 Gambling Capital confirman que los productos de casino representaron en Europa 21.500 y 8.500 millones en ingresos brutos de juego (GGR) para los mercados online y retail respectivamente, en 2024. Sus reglas claras, ciclos cortos y premios frecuentes los convierten en los favoritos de los jugadores y en una fuente estable de ingresos para los operadores.
En GoldenRace, nos esforzamos constantemente por mejorar nuestros productos, haciéndolos más atractivos y accesibles con cada lanzamiento. Y esta filosofía se aplica a toda nuestra cartera. Big5, una innovadora versión del fútbol virtual, y RaceDay, que reúne todos los tipos de carreras en un solo producto, son solo dos ejemplos recientes. Esta versión de Spin2Win continúa por el mismo camino.
Entre sus mejoras destacan una interfaz de usuario totalmente optimizada y una ruleta renovada e impactante que eleva la emoción de cada giro. El juego también incorpora estadísticas más claras, la opción de juego automático en el modo instantáneo y la función multiplicador en el modo programado, herramientas diseñadas para agilizar la toma de decisiones, aumentar la
participación y alargar las sesiones de juego.
Spin2Win mantiene además su variedad con cuatro formatos distintos: Clásico, Royale, Americano y Americano Royale. Las versiones Royale incluyen una ruleta de sectores que amplía las opciones de apuesta, mientras que las versiones Americanas destacan el doble cero verde con cuotas totalmente transparentes. Los operadores se benefician de una configuración flexible, múltiples formatos de cuotas y validaciones automáticas que garantizan un juego justo y estable.
Con este relanzamiento, GoldenRace reafirma su liderazgo en el vertical de los juegos de números e invita a operadores y jugadores a descubrir una nueva era de giros.
The post Spin2Win de GoldenRace regresa más fuerte appeared first on European Gaming Industry News.
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GoldenRace’s Spin2Win returns stronger
Reading Time: 2 minutes
GoldenRace, the leading provider of award-winning Virtual Sports and betting solutions, has unveiled the latest version of its emblematic number game, Spin2Win&Spin2Win Royale. Recognised for its simplicity, fast gameplay and high rewards, the title has become a cornerstone of the company’s portfolio and a proven engagement tool for operators worldwide.
Number games continue to be one of the most reliable verticals in the global betting market. Figures from H2 Gambling Capital confirm that casino-style products represented 21.5 and 8.5 billion in GGR for online and land-based markets, respectively, in 2024. Their clear rules, short cycles and frequent payouts make them a favourite among players and a steady source of revenue for operators.
At GoldenRace, we constantly push to improve our products, making them more engaging and accessible with every release. And this philosophy runs across our entire portfolio. Big5, a groundbreaking take on Virtual Football and RaceDay, which unites all race types in a single product, are just two recent examples. This version of Spin2Win continues this path.
Among the improvements are a fully optimised user interface and a renewed, visually striking wheel that boosts the excitement of every spin and clearer statistics. The game also incorporates an Autoplay option in instant mode and a Multiplier feature in scheduled mode – tools designed to enhance decision-making, increase engagement and extend player sessions online.
Spin2Win also maintains its variety with four distinct versions: Classic, Royale, American and American Royale. Royale formats introduce an additional sectors wheel that expands betting options, while the American variants highlight the double green with fully transparent odds. Operators benefit from flexible configuration, multiple odds formats and automated validations that ensure seamless and fair gameplay.
With this relaunch, GoldenRace confirms its leadership in the number games vertical and invites operators and players to discover a new era of spinning.
The post GoldenRace’s Spin2Win returns stronger appeared first on European Gaming Industry News.
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Expanse Studios Secures Romanian Class 2 B2B Gaming License
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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has been granted a Class 2 license by Romania’s National Gambling Office (ONJN), authorizing the company to distribute specialized gaming software across one of Europe’s fastest-growing regulated markets.
The license, granted under Decision No. 273, enables Expanse Studios to provide its portfolio of proprietary slot games, crash games, and casino content to licensed Romanian operators. This approval positions the company to serve a market that generated approximately €600 million in gross gaming revenue in 2024 and maintains one of Europe’s highest channelization rates at over 90%.
Strategic Entry into High-Growth Regulated Market
Romania represents one of Eastern Europe’s most dynamic iGaming jurisdictions, with internet penetration reaching 88% of its 19 million population and a regulatory framework that has attracted over 50 licensed operators. The market has demonstrated consistent growth, with total industry turnover exceeding €2 billion in 2023, reflecting a 15% year-over-year increase.
The Class 2 B2B license allows Expanse Studios to distribute content to Romania’s licensed B2C operators without establishing a Romanian entity or paying Romanian corporate taxes, while providing access to a market where mobile gaming dominates and player engagement continues to accelerate.
Romania’s stringent licensing requirements under Government Emergency Ordinance 77/2009 make ONJN approval a significant credential for B2B providers. The regulatory framework emphasizes technical compliance, player protection, and operational transparency—requirements that align with Expanse Studios’ existing European operations across 1,300+ casino brands.
“Securing ONJN approval validates our technical capabilities and regulatory compliance standards in one of Europe’s most demanding jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “Romania offers substantial distribution opportunities through licensed operators serving a tech-savvy player base with strong engagement metrics. This license strengthens our European B2B footprint and demonstrates our ability to meet the compliance requirements of mature regulated markets.”
Expanding B2B Distribution Infrastructure
The Romanian license complements Expanse Studios’ recent European partnerships, reflecting accelerating demand for the company’s content across regulated jurisdictions. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, Expanse continues scaling its high-margin B2B operations across Europe, Latin America, and North America.
Romania’s market characteristics—including preference for mobile platforms, strong affinity for slot content, and established payment infrastructure—align well with Expanse Studios’ content portfolio and distribution model. The company’s games will be available to Romanian operators seeking certified, compliant content for their licensed platforms.
This license approval reinforces Golden Matrix Group’s broader strategy of expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and sustainable growth trajectories.
The post Expanse Studios Secures Romanian Class 2 B2B Gaming License appeared first on European Gaming Industry News.
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