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2024 Sports Betting Trends and Predictions

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KT Group, the sports betting kiosk terminals provider, sets the stage for the anticipated trends and predictions for 2024.

  • KT Group forecasts 2024 sports betting trends, highlighting intensified regulatory focus worldwide
  • The dominance of artificial intelligence (AI) and machine learning promises personalized betting experiences and enhanced odds analysis
  • VR and AR technologies revolutionize user engagement, offering immersive, real-time data insights in the sports betting sphere.

In the dynamic arena of sports betting, where every play holds the promise of fortune and thrill, the landscape is ever-evolving, driven by innovation and regulatory evolution. As the heartbeat of this realm, KT Group peers into the future, unveiling the anticipated trends and forecasts shaping the exhilarating journey of sports betting in 2024. From regulatory shifts to the rise of transformative technologies, this exploration ventures into the intricacies and transformative forces that promise to redefine the very fabric of sports betting in the coming year.

Regulation

In the sphere of sports betting trends for 2024, KT Group cites intensified scrutiny and regulation within the industry as a significant focal point. Governments globally are recognising the escalating popularity of sports betting, leading to a concerted effort in devising structured and meticulous regulations to govern this burgeoning domain. This proactive approach is primarily aimed at safeguarding punters, curbing illicit activities and upholding the principles of equitable gameplay.

KT Group explains that both the United Kingdom and United States are poised to witness pivotal shifts in their regulatory frameworks. The United States sports betting landscape portrays a varied picture as many states are still navigating legislative pathways. States such as Georgia and Texas are actively contemplating the legalisation of sports betting, meticulously evaluating the potential advantages and tailor-made regulatory models to suit their distinctive circumstances.

Meanwhile, the United Kingdom is implementing a series of stringent measures designed to enhance player protection and mitigate gambling-related risks. These include affordability checks, consultations on stake limits for slots and the establishment of an independent gambling ombudsman. Additionally, there’s a reinforced commitment to fortify the Gambling Commission, introducing tougher restrictions on VIP schemes and exploring regulatory frameworks for prize draws and competitions. Efforts are also directed at easing land-based restrictions and tightening controls over advertising to bolster consumer safety and combat the black market.

The comprehensive overhaul of regulations on both sides of the Atlantic signifies a concerted effort by governments to proactively address the evolving dynamics of sports betting. KT Group believes this to be instrumental to ensuring a secure, fair and responsible environment for participants while aiming to curb potential harms associated with excessive gambling.

AI

KT Group explains that in the realm of technological advancements shaping the landscape of sports betting in 2024, AI and machine learning will take centre stage, revolutionising the betting experience for enthusiasts. These technologies play pivotal roles in various aspects.

The first aspect that KT Group highlights AI and machine learning to become instrumental in is odds analysis and predictive models within the sports betting sphere. The rapid evolution enables the automated processing of extensive data sets, encompassing historical match outcomes and real-time player statistics. This analytical prowess assists in generating more accurate predictions, elevating the quality of decision-making for bettors.

The adaptability of AI allows for the creation of personalized betting experiences. Through machine learning algorithms, AI comprehends and interprets a bettor’s patterns and preferences. This comprehension enables the technology to offer tailored insights, suggesting odds that resonate with a bettor’s historical choices and risk inclinations.

While AI brings substantial benefits to sports betting, KT Group explains that it’s imperative to recognise potential risks and constraints. Over-reliance on AI data might lead to biases, unforeseen events can impact the predictive accuracy of algorithms and ethical concerns arise regarding the manipulation of these AI-driven systems. Awareness of these limitations is vital for ensuring responsible and transparent use of AI in sports betting.

In the imminent future of online sports betting in 2024, KT Group predicts AI and data analytics will wield significant influence. AI algorithms, leveraging real-time data analysis, will decipher intricate patterns, delivering more precise forecasts on sporting event outcomes. This predictive capacity empowers bettors to make informed choices, refining their strategies. Furthermore, AI’s application extends to personalising the user experience, tailoring betting suggestions based on individual betting history and preferences, thereby enhancing user engagement and satisfaction.

VR and AR

Technological developments aren’t limited to just AI, KT Group also highlights how the emergence of virtual and augmented reality technologies is poised to revolutionise the betting experience, offering unparalleled immersion and insights to bettors.

Virtual reality (VR) introduces a fully-immersive 3D environment through headsets, offering a 360-degree view of stadiums or arenas. For sports betting enthusiasts unable to attend events physically, VR recreates the ambience of being at the game, amplifying the thrill of the experience. Moreover, VR’s potential extends to providing real-time statistics like player heart rates or speeds, empowering bettors with comprehensive player performance insights for more informed wagers.

Augmented reality (AR) complements this transformation by overlaying digital information onto the real world through devices like smartphones or tablets. AR applications can offer bettors live statistics, betting odds and predictions overlaid onto their screens while watching a game. This real-time data visualisation enhances bettors’ understanding of ongoing matches, fostering informed decision-making.

KT Group explains that bookmakers are increasingly embracing these technologies to create immersive betting environments. AR and VR not only simulate the live experience but also offer interactive and social dimensions to betting. Augmented reality, in particular, revolutionises the live match experience by providing visualized data during gameplay, elevating the engagement and depth of the betting experience.

As these technologies continue to evolve, KT Group believes they are poised to redefine the very fabric of sports betting, providing unprecedented levels of immersion, data insights and engagement, ultimately reshaping how bettors interact with and enjoy sports events.

“Looking ahead to 2024, expect big changes in sports betting,” the Chief Executive Officer for KT Group, Kenneth Larsen, said. “The stage is set for significant shifts as regulatory frameworks evolve and cutting-edge technologies take centre stage. Our insights shed light on this imminent transformation, painting a vivid picture of an industry poised for evolution. With a focus on integrity, innovation and an enhanced betting experience, the upcoming year promises to redefine the dynamics of sports betting for enthusiasts worldwide.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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IAGR announces winners of 2025 Regulatory Awards

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The International Association of Gaming Regulators (IAGR) has announced the winners of the IAGR International Regulatory Awards 2025, with regulators from Australia, Nigeria and Denmark taking home trophies during the IAGR Toronto conference. 

IAGR President Ben Haden, who served on the judging panel, said this year’s winners demonstrate measurable progress and sustainable outcomes.

‘Our judges looked for clear problem definitions, robust interventions and evidence of impact. The 2025 winners show how thoughtful reforms, strong governance and targeted education can improve consumer protection and market integrity over the long term,’ said Haden.

  1. Regulatory Excellence Award: NSW Independent Casino Commission (Australia)
    For leading a three-year, milestone-driven remediation of Crown Sydney following the Bergin Inquiry — eliminating junkets, strengthening financial-crime controls, enhancing harm-minimisation and reforming governance.
  • ‘The NSW Independent Casino Commission is proud to be recognised for its dedication to restoring the expected standards at Crown Sydney. This has included three years of intense remediation which has completely transformed the casino’s governance, culture, safety and compliance functions.
  • ‘The NICC has proven that it is possible to enact long lasting change and in doing so has set a new standard for Australian casino operations.’Murray Smith, Acting Chief Commissioner, NSW Independent Casino Commission
  1. Regulatory Innovation Award: Lagos State Lotteries and Gaming Authority (Nigeria)
    For SAFEPLAY, Africa’s first regulator-led, multi-operator self-exclusion platform — centrally managed by the regulator and integrated with operator systems — creating a consistent, replicable model for consumer protection.
  • We are honoured to receive the IAGR Regulatory Innovation Award for our SafePlay initiative. This recognition reaffirms our commitment to responsible gambling, player protection, and data-driven regulation that puts the welfare of Lagos residents at the heart of our innovation.’ – Bashir A. Are, Chief Executive Officer, Lagos State Lotteries and Gaming Authority
  1. Best regulatory campaign: Danish Gambling Authority (Denmark)
    For an interactive, school-based education programme that engages young people with practical demonstrations and surveys evidencing shifts away from gambling ‘to make money’ towards safer play and awareness of help services.
  • This marks the second consecutive year that the Danish Gambling Authority has received the Best regulatory campaign award. ‘I’m very proud that IAGR has bestowed The Danish Gambling Authority with this award. It’s crucial that young people understand that gambling is designed so the player always loses in the long run. By conveying this message, we hope to promote a balanced attitude toward gambling and I’m extremely honoured that our efforts are recognised internationally.’Anders Dorph, Director, Danish Gambling Authority

These awards underscore the importance of collaboration, innovation and dedication in the global regulation of gambling.

 

The post IAGR announces winners of 2025 Regulatory Awards appeared first on European Gaming Industry News.

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Yaspa named among CB Insights’ most promising fintech startups for 2025

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Yaspa, an award-winning company specialising in iGaming payments and identity solutions, has been named among the 100 most promising fintech startups by CB Insights, a leader in predictive intelligence on private companies.

Now in its eighth year, the 2025 list showcases the most promising private fintech companies in the world.

Yaspa’s Intelligent Payments solution combines real-time open banking payments with AI-driven insights to help provide operators with broader and deeper player intelligence to optimise LTV, reduce fraud and promote responsible gambling.

This year has seen Yaspa celebrate a series of key milestones, including attracting $12m investment led by Discerning Capital, the opening of a new tech hub in Leeds and the formation of a US entity in Atlanta.

In 2025, the Yaspa team has grown to more than 70, including the addition of Chris Lowe as CFO and Renuka Rawlins as Head of Public Policy and Affairs. Earlier this month, Yaspa unveiled its new brand identity as it prepares to accelerate global growth.

Yaspa co-founder and CEO, James Neville, said:  “It’s an absolute delight to be recognised by CB Insights for our work.  “We’re listed alongside some impressive companies on the Fintech 100. From the foundation of Yaspa in 2017 we’ve been driven by a desire to explore the intersection between identity and money, and it’s rewarding to have this focus – and the value we can bring – recognised both by our growing customer base and the CB Insights analysis. Congratulations to everyone on the list.”

The list features early- and mid-stage startups driving the evolution of fintech. Utilising the CB Insights Strategy Terminal, the 100 winners were selected based on several factors, including CB Insights datasets on deal activity, industry partnerships, investor strength, hiring momentum, and private company signals such as Commercial Maturity and Mosaic Scores.

CB Insights also reviewed Analyst Briefings submitted directly to us by startups and leveraged Scouting Reports, powered by CB Insights’ Team of Agents.

Laura Kennedy, principal analyst at CB Insights, said: “This year’s Fintech 100 showcases a new generation of companies turning Al, automation and digital assets into the backbone of financial infrastructure.”

“This year’s winners are building the infrastructure that will shape the future of financial services.”

Quick facts on the 2025 Fintech 100:

  • The 100 winners include 20 companies across digital assets solutions, 16 in financial operations and HR, 14 payments companies, and 13 in wealth management.
  • 60+ companies on the list deploy Al in their solutions, and Al agents in particular are moving from workflows to financial infrastructure.
  • $5.6B in equity funding raised over time, including more than $2B in 2025 so far (as of 10/22/2025).
  • 60 companies from outside the United States, across 26 countries on 6 continents
  • 640+ business relationships since 2021, including with industry leaders like Mastercard, Visa, Worldpay, Coinbase, and Circle.

 

The post Yaspa named among CB Insights’ most promising fintech startups for 2025 appeared first on European Gaming Industry News.

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All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals

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N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.

After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.

Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.

Step Up to the HeliRun Challenge

Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.

Win a Ferrari 

One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.

Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.

The draw will take place on Day 3 at 16:00, with results announced on Instagram.

What Awaits at Booth 5056 G

  • Meet the N1 Partners team to discuss insights and top-tier deals.
  • Enjoy aperol & gelato sessions and exclusive giveaways.
  • Take part in interactive activations and surprise drops throughout the event.
  • Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.

Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.

Why Meet N1 Partners in Rome

For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.

The program offers:

  • Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
  • Transparent terms: no shave, no delays, guaranteed payouts
  • Exceptional performance: Reg2Dep up to 70%

At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.

With N1 Partners, you don’t just work with the number one — you become one.

Don’t wait — book your meeting now and take off with N1 Partners.

Next Lap: Helicopter.

The post All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals appeared first on European Gaming Industry News.

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