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Boomerang Digital make first acquisition with IHL Tech joining the UK industry’s newest brand
Boomerang Digital, the new streamlined gaming solutions business created by Andrew Ludlow and his partners from Air Dice has got off to a perfect start announcing its first strategic acquisition within a week of launch.
The first acquisition to join the growing Boomerang Digital family is IHL, the compliance and self-exclusion innovator established by Peter Hannibal, Howard Gant and Paul Harris in 2016. IHL join fellow technology brands NRM, ISD and Big Deal Games all of which have been incorporated under the Boomerang Digital umbrella.
Outlining what makes IHL such a ‘perfect fit’ for the business, Andrew Ludlow said: “It’s all about the three P’s – namely people, philosophy and the IHL platform. Factor in the ability to leverage IHL’s skills, knowledge and experience into other parts of the Boomerang business and it’s very clear that this represents a strategically important acquisition. The equity holders boast relationships, networks and connections established over three decades – a history which has its own unique value.”
He added: “Compliance, which is where IHL’s core strengths sit, is fundamental to the regulatory framework our customers operate under and is a key requirement not just in the UK but across jurisdictions where gaming is legal or poised to become legal. Significantly, IHL’s customer portfolio includes leading consumer-facing brands across the Arcade, Bingo, Casino, Holiday Park and Motorway Service Area sectors. I believe that as part of Boomerang IHL will be able to achieve its targets faster and in a more efficient manner. Philosophically we are very much aligned and I look forward to working alongside Peter, Howard and Paul as they write the next chapter in the IHL story.”
Reflecting on the development IHL Chairman Peter Hannibal said: “I think this represents great news for our customers, for the growing team at Boomerang Digital and of course for the IHL team. Being integrated within the Boomerang Digital business will release the potential that’s in the business courtesy of having access to a bigger team and to greater resource.
“Being part of a bigger but still independent enterprise will undoubtedly accelerate business growth. It is a wonderful opportunity for us to work alongside Andrew and the rest of the Boomerang team and a fantastic way to enter 2024. We can’t wait to meet with our loyal customer-base in the New Year and share the exciting strategies and plans that we will be implementing as part of the Boomerang Digital family.”
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Hub88 adds Solidicon’s visually striking portfolio to aggregation platform
‘World-first’ racing crash game Quackinator among high-performing titles made available
Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.
Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.
The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.
This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.
Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.
“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.
“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”
The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.
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Greentube expands Latin American footprint with Brazino777 partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios
Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.
As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.
Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.
Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.
Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.
“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”
A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.
“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”
The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.
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