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Bidstack Team Up with AtPlay in the Nordic Market
3 – Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see them act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.
Bidstack has been pioneering the in-game advertising industry since 2017 and will offer AtPlay access to 400+ video games and more than 100 million monthly active users. Bidstack has delivered award-winning gaming campaigns for brands such as Pizza Hut, OneFootball, Marriott Bonvoy and Paco Rabanne and works in partnership with industry-leading game developers such as Sports Interactive, Ubisoft and Miniclip.
AtPlay launched in early 2023 as a dedicated media business that is entirely focused on gaming advertising. They connect brands with gamers through engaging marketing campaigns that utilise the best technology and games available across a variety of platforms. With expert knowledge of the gaming advertising landscape in the Nordics, AtPlay helps clients navigate the fragmented gaming marketplace to deliver effective campaigns in premium gaming titles.
The Nordic market is hugely influential in the gaming industry, with studios such as King, Mojang and EA Dice producing some of the world’s biggest titles, including the likes of Candy Crush, Minecraft and Battlefield. The video games market in the Nordics is expected to generate a revenue of $2,396.00m in 2023, while two out of three people in Scandinavia now play video games, making it an attractive proposition for advertisers looking to engage their target audience.
On partnering with Bidstack, Henrik Flateland, CEO and Founder at AtPlay, said, “When building our offering for the Nordics, Bidstack was number one on our shortlist of potential in-game partners. I’ve known them for years and have followed their success in this space, where they have established themselves as an industry leader.
“AtPlay helps brands to reach and connect with gamers through engaging marketing and has established a robust platform with the best technology and premium partners to deliver safe and effective campaigns in and around games.
“Our partnership with Bidstack is important to us, as it ensures that we can provide our clients in the Nordics with state-of-the-art in-game advertising.”
SVP of Bidstack Media, Natasha Whitfield-Niven added: “The Nordics is a really important market for us, and we’re delighted to be working alongside AtPlay to deliver engaging gaming campaigns across the region. We are continuing to expand our reseller network and are delighted to now have a stronger commercial footprint in the Nordic market.
“Having worked with Henrik previously, we are well aware of his passion and dedication when it comes to in-game advertising, and we are excited to enter this strategic partnership with him and AtPlay.”
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Bulletin from Kambi Group plc’s Annual General Meeting 2024
Kambi Group plc (Company Registration Number C49768) having its registered address situated at Avenue 77 Complex, A4, Triq in-Negozju, Zone 3, Central Business District, Birkirkara, CBD3010, Malta (the “Company”) held its Annual General Meeting on 21 May 2024 at its registered office (the “Meeting”).
Fourteen resolutions were presented to the Meeting. Twelve ordinary resolutions (resolutions a – l) were approved:
- Annual Report and the Financial Statements of the Company for the year ended 31 December 2023 were approved
- Remuneration report for the year ended 31 December 2023 was approved
- Number of Board Members 2024 was approved
- Board Members’ fees 2024 were approved
- Anders Ström, Patrick Clase and Marlene Forsell were re-elected as Directors
- Kristian Nylén and Benjie Cherniak were appointed as additional new Directors
- Anders Ström was appointed Chairman
- Guidelines on the appointment and composition of the Nomination Committee were approved
- Mazars Malta were re-appointed as external auditors
All two extraordinary resolutions, resolutions m and n, obtained one majority of two required in terms of Clause 135 of the Companies Act (Chapter 386 of the Laws of Malta), and in terms of Articles 48B.2(b) of the Articles of Association of the Company. To this end, an Extraordinary General Meeting is being convened within 30 days of today’s Annual General Meeting, as per proviso in same Clause and Articles, to take a fresh vote on the proposed resolutions.
The Board extends its gratitude to Lars Stugemo and Cecilia de Leeuw for their dedicated service and contributions.
By order of the Board
Sarah Fenech
Company Secretary
The post Bulletin from Kambi Group plc’s Annual General Meeting 2024 appeared first on European Gaming Industry News.
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UK fans able to bet on OKTAGON MMA with SkyBet after betting market debut on William Hill
UK fans are now able to get even more involved with OKTAGON MMA, after news broke that fans can bet on Europe’s leading MMA promotion with SkyBet.
Although fans can already bet in the UK via William Hill, the move to SkyBet opens up the market even further for fans wishing to get involved with the action.
OKTAGON has made significant strides to get more involved with its ever-growing UK fanbase, with the first ever show on these shores in November 2023 at the AO Arena in Manchester.
On the back of that success, OKTAGON returned twice in 2024; the first coming at the Utilita Arena in Newcastle in January, before an enthralling night at the Resorts World Arena in Birmingham in April.
OKTAGON MMA co-owner Pavol Neruda commented: “We are really pleased that our fanbase in the UK and Ireland can now engage even further with OKTAGON MMA.
“SkyBet is an extremely well-respected platform, and this exemplifies the growth of OKTAGON MMA in the UK and Ireland, a market where we have dedicated significant effort to expand, and shine a light on up-and-coming MMA talent.”
UK fans can place their first bet via SkyBet for the next OKTAGON tournament, when the organisation lands in Prague at the spectacular Fortuna Arena for OKTAGON 58 for the blockbuster rematch between Karlos Vemola and Attila Vegh in front of 27,000 fans.
The post UK fans able to bet on OKTAGON MMA with SkyBet after betting market debut on William Hill appeared first on European Gaming Industry News.
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BF Group Launches Enhanced Platform for Sports Betting and Casino Operators
BF Group, a leading innovator in the gaming and betting industry, proudly announces the launch of the latest version of their comprehensive platform designed for sports betting and casino operators. This new iteration stands out with its cutting-edge design solutions, leveraging a headless approach to ensure seamless and modern operations.
The platform is already live with BF Group’s clients, including the leading Polish sportsbook operator, LV BET.
Marcin Doszczecko, CEO of LV BET Poland and Latvia, shared his enthusiasm: “After the initial tests, we are thrilled to be part of the pilot phase of BF Group’s new platform. We’ve observed significant improvements in operational flow and profitability. The feedback from our VIP players has been overwhelmingly positive, underscoring the platform’s quality and effectiveness.”
Wiktor Grabarczyk, CEO of BF Group, commented: “We continually develop our platforms and other products, but the improvements in this iteration are so significant that we present it as a new stage in our product evolution. We are pleased to provide our partners with an even better tool, ensuring operators and their players have a comfortable and enhanced experience with our sports betting products.”
The post BF Group Launches Enhanced Platform for Sports Betting and Casino Operators appeared first on European Gaming Industry News.
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