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Spillemyndigheden Launches New Campaign to Remind Under-18s of the Consequences of Gambling

Published

5 months ago

December 13, 2023

Reading Time: 3 minutes

Spillemyndigheden, the Danish Gambling Authority, has launched a nationwide initiative targeting young people under the age of 18 that focuses on the consequences associated with gambling. One of the reasons for this is the need for early intervention, despite the fact that most types of gambling are only allowed for adults over the age of 18.

The vast majority of gambling products are only allowed for adults over the age of 18. However, a study by the Danish Gambling Authority shows that 15% of young people between the ages of 15-17 have gambled online in the past year. In addition, a clear trend in inquiries to the Danish Gambling Authority’s helpline StopSpillet shows that the vast majority of people with gambling problems make their gambling debut before the age of 25.

“Young people under the age of 18 in Denmark find ways to gamble, for example through friends or family or through online gambling sites without a Danish licence. We know that the younger you are when you make your gambling debut, the more likely you are to develop a gaming problem later on. That’s why, for the first time, we’re targeting under-18s directly, and we’re doing it in a new, creative way that turns the whole thing on its head. This is necessary if we are to remind young people of the risks of gambling and, not least, that the house always wins in the long run; gambling is not a way to quick and easy money,” Anders Dorph, director of the Danish Gambling Authority, said.

The focal point of the new effort is a fictional character, “The One-Armed Bandit”, who serves as an analogy for gambling addiction. As part of the effort, follow the character through short videos and posts on YouTube and Instagram and see how he scams and cheats his way into luring young people into gambling. Although the subject matter is serious, the content is characterised by humour and irony, which according to Anders Dorph is a strategic choice to get through to young people.

“The seriousness of gambling addiction must not be downplayed. But that doesn’t mean we should be pointing fingers at the under-18s. We have chosen a new approach in this effort, where we try to open young people’s eyes through humor and irony on their terms, so we arouse their curiosity, get them engaged and relate to gambling without stigmatizing and creating fear,” Anders Dorph said.

In connection with the development of the initiative, Anders Dorph said it has become clear how gambling has become a social activity among young people. This contributes to many young people forgetting the potential consequences that gambling can have.

“Danish young people are reflective and enlightened, and many are aware of how gambling can get out of hand and develop into gambling addiction, leading to loneliness, debt or other personal challenges. But we also know that gambling today is much more of a social activity among young people, who gamble in class, during breaks or at home with friends. In the social space, it can quickly seem harmless to gamble, and that’s exactly why with ‘The One-Armed Bandit’ we want to remind young people of the potential negative consequences,” Anders Dorph said.

“The One-Armed Bandit” is played by David Minerba, who has a large following on social media and is well known in the target audience. Comedian Martin Høgsted has been involved in the production of the content as director. “The One-Armed Bandit” has its own profile on YouTube and Instagram, where it is possible to follow the character, watch the content and interact with it. As part of the larger effort, the Danish Gambling Authority will also activate influencer collaborations to spread the messages.

Recently, the Danish Gambling Authority launched a new website, StyrPåSpillet, which gathers information about gambling and compulsive gambling in one place, where parents can find information and advice on how to engage in a dialogue with their children about gambling.

Latest News

BGaming debuts in Africa with Premier Bet

Published

15 mins ago

May 17, 2024

George Miller

Reading Time: 2 minutes

Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.

Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.

Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.

Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.

Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”

Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.

Latest News

Playnetic strengthens European presence with licence to operate in Sweden

Published

1 hour ago

May 17, 2024

George Miller

Reading Time: < 1 minute

Playnetic, the new immersive B2B iGaming provider has announced that it has been granted a Swedish licence, following regulatory approval from the Swedish Gambling Authority, Spelinspektionen.

The licence allows Playnetic to launch its catalogue of innovative iGaming titles in Sweden, enabling the company to finalise partnerships with prominent operators across the country.

This significant milestone marks a major step forward in supporting Playnetic’s ambitious growth plans, which include increasing its foothold in other European markets, as well as continued expansion in regulated markets across the globe.

Dan Phillips, Playnetic CEO said: “Since launching in early 2023, Playnetic has been exploring expansion opportunities in Europe to penetrate new markets and we are thrilled with achieving this milestone.

“Thanks to our experienced compliance team, we were able to obtain this licence promptly, which is a huge positive as the market entry lines up perfectly with our regulatory roadmap for 2024. We are looking forward to launching our innovative suite of games which feature captivating themes and mechanics to players and operators in Sweden.”

The post Playnetic strengthens European presence with licence to operate in Sweden appeared first on European Gaming Industry News.

Latest News

Wazdan adds to Croatian presence with SuperSport tie-up

Published

1 hour ago

May 17, 2024

George Miller

Reading Time: < 1 minute

Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.

As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 Coins™ Grand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.

Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.

With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.

The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.

Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.

“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”

Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.

“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”

The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.