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Flutter’s UKI Division commits c.£8m to charitable causes in 2023

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Paddy Power, Sky Betting and Gaming, and Betfair have all announced new funding campaigns

Additional funds of £250,000 have been raised for charity at events hosted by Flutter UKI

Flutter is proud to announce that its UK and Ireland division has committed up to £8 million to charitable initiatives this year, with its three key brands – Paddy Power, Sky Betting & Gaming (SBG) and Betfair – announcing new partnerships in recent weeks. A further £250,000 has been raised through fundraising events for its two Charities of the Year.

This activity forms part of Flutter’s wider global pledge to Do More for the communities in which it operates as part of the Group’s sustainability strategy – the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, leveraging Flutter’s scale and the collective passion of its colleagues across three main areas of Sport & Play, Health and Wellbeing, and Tech4Good.

On Monday, in its own distinctive style, Paddy Power announced that it will be donating up to £1 million to Prostate Cancer UK as part of its lead sponsorship of the 2023 PDC World Darts Championship, which begins this month. The brand pledged to donate £1,000 for every 180 hit during the tournament and with 901 maximums scored during last year’s tournament, it is hoped that record will be smashed this year, meaning a possible £1 million donation to Prostate Cancer UK – a transformative sum for the charity that will ultimately save lives. In addition, the bookmaker and the PDC will join forces and use all their channels to encourage 180,000 fans, followers and customers in the UK to use Prostate Cancer UK’s online risk checker via prostatecanceruk.org/180-risk

This follows shortly after the launch of Betfair’s ‘Serial Winners Fund’ last month, in conjunction with Betfair ambassador and legendary jockey, Rachel Blackmore. The campaign will see Betfair support both the Injured Jockeys Fund and the Irish Injured Jockeys with an initial donation of £100,000, with a further £5,000 for every winner Blackmore rides between Betfair Chase Day and the Randox Grand National. This is likely to total a £250,000 donation, split equally between the two charities.

Earlier in November, Sky Bet launched its £6 million ‘Building Foundations Fund’ in partnership with the English Football League (EFL). This fund represents the largest multi-year, sponsor-backed fund that is dedicated solely to community activity and will give the 72 EFL clubs a chance to bid for grants of up to £100,000 to invest in ongoing programmes or to develop new initiatives. Sky Bet will invest £1 million per year into the Fund starting from the current 2023/2024 season.

Ian Brown, CEO of Flutter UKI, said: “I am really proud of the progress the UKI division has made this year to Do More for our communities as part of Flutter Group’s Positive Impact Plan. Our market-leading brands have each launched creative and impactful campaigns that directly support the causes that are close to our customers and our colleagues. Across Flutter, we hold ourselves to the highest standards in the industry, and we are passionate about making a lasting positive impact.”

Flutter also held its inaugural Charity Ball in Dublin in September in support of BUMBLEance, the Children’s Ambulance Service of Ireland, and its Annual Charity Gala in Leeds in November in support of the Children’s Heart Surgery Fund in Yorkshire. Flutter UKI donated £240,000 between the two charities and raised a further £250,000 across both events. Meanwhile, other donations across the year totalled £330,000, which included the re-launch of Cash4Clubs which provides small grants to local community sports clubs across the UK and Ireland.

 

Positive Impact Plan:

As part of Flutter’s Positive Impact Plan, we have set an ambitious goal to positively impact the lives of 10 million people by 2030. This initiative is aligned with our focus on sports, technology, health, and well-being and our aim is to create long-lasting, positive change in the communities we support.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry

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  • Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
  • Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
  • Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth

Transforming Customers into Environmentalists and Humanitarians

MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.

Key Features of Meridian Donate:

  • Direct customer involvement: Customers are not just donors but active participants in CSR decisions
  • Diverse programs: Offers choices from global afforestation to local humanitarian efforts
  • Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF

Expanding Impact: A Year-by-Year Growth

The Meridian Donate platform has seen substantial growth in its scope and impact:

  • Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
  • National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
  • Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023

In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.

Continued Commitment to Innovation and Community Involvement

Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.

Recent Successes and Future Outlook

In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.

The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.

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Imagine Live Launches Casino Hold’em

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Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.

Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.

Key features of Casino Hold’em include:

Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.

Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.

Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.

Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.

“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”

The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.

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Relax Gaming increases Italian presence via Octavian Lab aggregation deal

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Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.

Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.

This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.

Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.

Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.

“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”

Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”

The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.

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