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NRM Group restructures and rebrands as Boomerang Digital

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Andrew Ludlow, who has served as Managing Director of NRM Group since 2012 has completed a far-reaching strategic rebrand of the business culminating in the launch of Boomerang Digital.

The product of a 12-month business review Boomerang Digital brings NRM, ISD and Big Deal games into a single entity and in the process provides a frictionless touchpoint for customers across the totality of its technology-driven product range.

Expanding on the strategy Boomerang Digital co-founder and Chief Executive Andrew Ludlow said: “We are taking the NRM heritage totalling close to 30-years of ground-breaking thinking to create a platform from which to launch the next important phase of the Group’s development under the new Boomerang Digital brand.”

He added: “Because Boomerang Digital is a single entity offering a range of solutions it means that customers can now talk to us much more holistically about their requirement for end-to-end solutions. Under Boomerang we can ensure that the technology ecosystem is appropriate and streamlined.”

Confirming that there will be no job losses as a result of the restructure Andrew Ludlow stated: “To grow the business, we need the right calibre people and we will continue to recruit the additional talent that we require. I am delighted to say that Chris Wrigley will be moving to the newly created post of COO with Wayne Forster becoming Director of Product, membership and mobile.”

Boomerang Digital’s first industry appearance will be as part of the Bingo Hub at the EAG Expo (16-18 January, ExCeL London) and Ludlow confirmed the importance of the event. He stated: “We’ve got lots to talk about, lots to share and lots of exciting plans for the future. In order to meet the entertainment and engagement demands of tech-savvy consumers our customers have evolved and so have we. It’s a really exciting time and the team cannot wait to bring the Boomerang Digital vision to life. EAG can’t come quickly enough!”

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino

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ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market.

Royal Casino is Denmark’s only land-based and online casino with over 33 years of experience in the gambling industry. The Danish RoyalCasino Group operates the land-based casino in their top-rated Hotel Royal, offering Danish players an elevated gaming experience.

ELA Games’ collaboration with the prestigious Danish brand marks a significant milestone for the development studio, as they are entering the Danish market. As a result, ELA Games’ innovative content, such as hallmark titles like Cash of Gods, It’s Shark Time and Lucky Dwarfs, will be hosted on the RoyalCasino.dk platform.

David Fall, ELA Games’ Business Development Manager, commented on the partnership, “RoyalCasino is an illustrious figure in the Danish gaming scene, and we’re excited to partner with them to provide our content on their platform. RoyalCasino.dk, despite its pedigree, is a rapidly growing brand. With the various promotions prepared in tandem with this announcement, ELA Games looks forward to expanding in Denmark.”

Jonas Madsen, RoyalCasino’s Director of Retention Marketing, added, “We’re very excited about the addition of ELA Games to our portfolio of games at RoyalCasino.dk. ELA Games is an up-and-coming game provider who, in just a few years, has managed to create captivating games with quality graphics, and we’re confident that their content will cater to the preferences of our growing database of players.”

The post ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino appeared first on European Gaming Industry News.

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Lights Out & Listen up!  Play’n GO Music & MoneyGram Haas F1 Team Drop the Ultimate Race Day Playlist

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Play’n GO Music has teamed up once again with the MoneyGram Haas F1 Team to bring fans the ultimate watch party playlist called Lights out & Listen Up! —just in time for the start of the 2025 season in Melbourne.

Packed with high-energy tracks, this playlist is designed to fuel the adrenaline of motorsport enthusiasts as they watch the world’s best drivers battle it out on the track.

An Adrenaline-Packed Soundtrack for our Fans  

Lights Out & Listen Up! blends rockelectronichip-hop, and pop, delivering an electrifying mix that mirrors the speed, intensity, and thrill of the sport. Featuring classic hits and modern anthems from KasabianCharli XCXSiaChappell Roan, and more, the playlist captures the essence of high-octane competition and the passion of racing fans worldwide.

One of the highlights is “Quantum Rush” by Humansion, an exclusive Play’n GO Music track that adds a unique, high-energy touch to the listening experience.

A Celebration of the Play’n GO x MoneyGram Haas Team Partnership

This collaboration is part of Play’n GO Music’s ongoing partnership with the MoneyGram Haas F1 Team, aiming to connect music and motorsport in an exciting way.

“Music and motorsport share the same pulse—high energy, high stakes, and an unforgettable experience. This Playlist is all about bringing fans closer to that thrill, whether they’re at the track or watching from home,” said Erryn Gracey, Brand Expansion Lead at Play’n GO.  

“The start of the season is exciting, and we’re thrilled to team up with Play’n GO Music once again to bring fans a playlist as exhilarating as race day itself,” added Ayao Komatsu, Team Principal, MoneyGram Haas F1 Team.  

The Play’n GO x MoneyGram Haas F1 Team Watch Party Playlist is now available on Spotify.  

Fans are encouraged to listen, share, and engage using #PlaynGOMusic and #HaasF1 on social media.

The post Lights Out & Listen up!  Play’n GO Music & MoneyGram Haas F1 Team Drop the Ultimate Race Day Playlist appeared first on European Gaming Industry News.

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SPECTACULAR MAGIC LIGHTING IN ZITRO’S NEW CONCEPT CABINET LINE

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Since the launch of the CONCEPT cabinet line, Zitro’s exclusive Magic Lighting has played a pivotal role in transforming the player experience. This spectacular light show synchronizes with gameplay, creating a captivating visual and sound spectacle that enhances every moment of the game.

The CONCEPT cabinets, celebrated for their ergonomic design and advanced multimedia features, seamlessly integrate the Magic Lighting system around the entire machine. The result is an immersive atmosphere that elevates player engagement and amplifies the overall casino experience, making CONCEPT a favorite in gaming venues across the globe.

Experience the Magic Lighting system in action!

The post SPECTACULAR MAGIC LIGHTING IN ZITRO’S NEW CONCEPT CABINET LINE appeared first on European Gaming Industry News.

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