In iGaming, reports often highlight numbers — deposits, conversion rates, retention, and other performance indicators. But behind these figures lies another equally important story: how players experience fun, form habits, and integrate games into their daily lives. This article looks at that side of gaming, with RocketPlay’s recent community project offering an example.

This year, RocketPlay Casino launched a project to better understand how players approach online gaming and add fun to their daily life. The goal was to explore the perception of online gaming not through statistics alone, but by hearing directly from the community.

The starting point was a gap the team noticed in existing industry reports: while numbers and performance metrics are widely available, there was little data on how players themselves describe their habits and approaches to fun. To address this, RocketPlay prepared a survey and shared it with its community.

Within several weeks, approximately 1500 responses were collected. The input varied in form: some participants wrote just a few lines about how they like spending evenings playing, while others submitted long, structured notes of their gameplay experience — almost like personal guides.

Some respondents swore by the particular time of spinning during the day. Many tied their approach to personal rituals, favorite slots, or small traditions. No two answers were the same, and together they showed how many ways there are to approach fun through games.

“We were amazed by how open and thoughtful our community was,” says Alex Martin, PR Manager at RocketPlay. “The honesty and detail went far beyond what we expected, and we’re grateful for their openness. I believe this gave us an even deeper connection with our community, turning stories into insights we can measure.”

Each answer felt like a depiction of the modern gaming experience  — how different people add fun, mix it with luck, and turn play into enjoyment. Having such a wealth of insights, the team realized they had created something like a collective and warm memory of the fun time – dozens of tips, hundreds of personal stories, and countless small details were taken together.

At the start, RocketPlay did not intend to publish anything from the dialogue with players. But the team decided to keep these warm reflections for themselves and friends, so the answers were brought together in one collection — the RocketWisdom book.

At this stage, RocketPlay does not plan to make the book publicly available. Still, the team is considering different ways to keep the material connected to the community — perhaps through future collaborations or special projects. For now, the collection remains an exclusive record of how players themselves describe their play, leaving space for new formats and ideas ahead.

For RocketPlay, the key insight was clear: talk with your players — they сould bring inspiration behind every activity you launch. Ask questions, listen to their stories, and you’ll discover more than numbers can show. This dialogue became a record of how people enjoy gaming — their stories and habits will inspire future community projects. Because behind every device there is always a person.

For some, gaming is like a quiet morning coffee, a walk with their dog, or the joy of planting something new in the garden. For others, it’s a way to unwind after work, connect with friends across the world, or simply add a small spark of joy to the day. Data and numbers give the industry direction, but it’s emotions and everyday rituals that make it truly meaningful and alive.

Reading Time: 2 minutes

BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.

During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.

Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.

This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.

Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.

7Stars Partners is proud to announce the launch of OnlySpins — a first-of-its-kind casino brand that redefines the gaming experience, where fantasy meets interactive storytelling.

A Unique Concept That Goes Beyond Traditional Play

OnlySpins is a fully gamified environment where players interact with real models, unlock exclusive moments, and progress through personalised storylines on a paradise island. Each location introduces a stunning model with her own character, photos, and videos — turning every journey into an immersive and rewarding experience.

Engagement Through Gamification

The core of the experience is the OnlySpins Slot Machine, where players use Energy to spin and trigger outcomes such as OnlyBucks, story progression, or mini-games. These mini-games add variety and chance-based excitement, rewarding players with additional currency, Collection Cards, and progress boosts.

Players can spend OnlyBucks to send gifts and go on dates with the models, unlocking exclusive real content and progressing the Affection Meter. Each interaction deepens the storyline and provides tangible casino rewards such as bonus money, free spins, or real cash. Completing collections of Cards tied to each model unlocks special videos and further rewards — ensuring ongoing engagement and motivation to continue playing.

Interactive Intimacy That Retains Players

What truly sets OnlySpins apart is its layer of real-time live chat with models. Players can subscribe to chat directly with real models, receiving personalized messages, photos, and videos. This creates a strong sense of exclusivity and intimacy, driving repeat engagement and loyalty beyond standard bonus mechanics.

Benefits for Partners

For affiliates and partners, OnlySpins represents a powerful new revenue opportunity:

• Proven Conversion: The combination of slots, gamification, and exclusive-to-you content keeps players engaged and coming back for more fun.
• Retention Beyond Bonuses: Story-driven progression, collections, and interactive chat extend player lifetime value.
• Premium Brand Positioning: With stylish visuals and real model-driven storytelling, OnlySpins differentiates itself from all competitors.
• Global Scalability: Mobile-first design, multilingual support, and flexible payments allow rapid expansion across GEOs.

“OnlySpins is built to convert, retain, and scale,” said Krystal Tsiattalos, Head of Affiliates at 7Stars Partners. “It’s so much more than just a casino. This unique platform combines iGaming mechanics with exciting interactive entertainment, delivering measurable results for our partners. We believe this is the future of engagement in online gaming.”

About 7Stars Partners

7Stars Partners is a leader in the global iGaming affiliate industry, promoting innovative brands that merge entertainment, technology, and exceptional player experiences. With a growing portfolio of successful brands, the company continues to set new standards in retention, conversion, and partner growth.

OnlySpins is now live.

Partners can connect with the team today to learn how this groundbreaking brand can unlock new revenue opportunities.