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Ultra PC Gamer Research Exposes Continued Struggle with Pricing and Discoverability on PC
64% of digital PC games purchased at discount or downloaded for free
36% of gamers find it difficult to discover new PC games to play
Ultra, a complete PC gaming hub created by AAA talent from companies like Ubisoft, Playstation and Nintendo, today releases the first findings from its forthcoming report, The Ultra PC Gamer Study. They reveal that 64% of digital PC games are either purchased at a discount or obtained for free with 87% of PC gamers saying discounts are important in their purchasing decisions.
The findings, drawn from an independent survey of 2,000 PC gamers across the United States and United Kingdom, demonstrate the vital importance of indie games to the PC gaming ecosystem. Three-quarters of respondents buy indie PC games while the same proportion (75%) report that AAA games are too expensive. Price sensitivity is far from the only factor working in favor of indie games, with gamers citing creativity (40%) and a desire to support smaller developers (28%) among their motivations for buying them.
The picture is more mixed for alternative game stores with low awareness of platforms beyond Steam and the Epic Games Store. However, the finding that 36% of respondents find it difficult to discover new PC games to play may offer some encouragement to challenger brands. Currently, gamers are most likely to discover games they haven’t heard of before on YouTube (38%) while 94% of gamers consider game reviews in their purchasing decisions.
“These findings show a PC gaming market that’s currently shaped by gamers’ price sensitivity with players having to make careful purchasing decisions this holiday season,” the Co-Chief Executive Officer for Ultra, Nicolas Gilot, said. “This offers invaluable insight for developers, publishers and platforms and shows the scale of the opportunity for indie games and challenger storefronts even in the mature, prosumer PC gaming market, which has been growing and evolving for decades.
“PC gaming has always given players as much freedom as possible; whether that’s through the choice of titles, platforms, hardware, the ability to mod or simply fine-tune the settings of your favorite games. It’s clear that there’s an opportunity to evolve further; which we will discuss in the full release of The Ultra PC Gamer Study, which is to be published in January of 2024.”
Key findings
Purchasing Power: 75% of PC gamers feel AAA PC games are too expensive with 87% saying discounts are important in their purchasing decisions. Therefore, only 36% of digital PC games are purchased at full price while 32% are purchased at a discount or through bundles and 32% are obtained for free. Possibly showing the shifting business model of gaming, 68% of respondents say they buy in-game content such as battle passes.
Indie Game Adoption: There’s a huge potential audience for non-AAA games with 75% of respondents saying they buy digital indie titles. The top reasons for doing so are the creativity of indie games (40%), wanting to try something new (39%), their lower price point (33%) and to support smaller developers (28%).
Indie Uncertainty: Of the minority who don’t buy indie PC games, 41% cite uncertainty of whether they’ll enjoy them, 32% don’t have enough time to play multiple games, 17% prefer franchise releases and 17% feel indie games are difficult to discover.
Store Wars: Steam is unsurprisingly the PC games store that’s most familiar with gamers, followed by Epic Games Store. The best-known challenger stores are GOG (15% awareness) and Humble Store (13%) and resellers such as GamesPlanet (19%) and CDKeys and G2A (both 13%).
Discoverability: 36% of respondents find it difficult to discover new PC games to play. Gamers are most likely to discover games they hadn’t heard of before on YouTube (38%). The next most influential channels are word of mouth (34%) and Steam promotions (18%). Twitch (12%) is significantly more influential than Kick (2%).
Reviews: Remain influential with only 6% of respondents not taking them into account. Customer reviews are most influential (53%) followed by word of mouth (49%). 31% of PC gamers are influenced by reviews from media outlets.
These initial findings have been revealed ahead of Ultra releasing its full PC Gamer Study in January of 2024. To be among the first to know when the full report is released, follow Ultra on X (twitter).
Methodology
An online survey was conducted by Atomik Research among 2,003 PC gamers in the United Kingdom and the United States of America. The research panel had an even gender split (50% male, 49% female, 1% non-binary) and were all aged between 18 and 44. To qualify, gamers had to play PC games at least once a week, with 51% of respondents saying they play daily. The research fieldwork took place between October 13 to 16, 2023. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides by MRS code.
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Spin2Win de GoldenRace regresa más fuerte
Reading Time: 2 minutes
GoldenRace, proveedor líder de premiados deportes virtuales y soluciones apuestas, ha presentado la última versión de su emblemático juego de números, Spin2Win & Spin2Win Royale. Reconocido por su sencillez, dinamismo y altas recompensas, este título se ha convertido en una pieza clave del portfolio de la compañía y en una herramienta de participación comprobada para operadores de todo el mundo.
Los juegos de números siguen siendo una de las verticales más sólidas dentro del mercado internacional de apuestas. Cifras de H2 Gambling Capital confirman que los productos de casino representaron en Europa 21.500 y 8.500 millones en ingresos brutos de juego (GGR) para los mercados online y retail respectivamente, en 2024. Sus reglas claras, ciclos cortos y premios frecuentes los convierten en los favoritos de los jugadores y en una fuente estable de ingresos para los operadores.
En GoldenRace, nos esforzamos constantemente por mejorar nuestros productos, haciéndolos más atractivos y accesibles con cada lanzamiento. Y esta filosofía se aplica a toda nuestra cartera. Big5, una innovadora versión del fútbol virtual, y RaceDay, que reúne todos los tipos de carreras en un solo producto, son solo dos ejemplos recientes. Esta versión de Spin2Win continúa por el mismo camino.
Entre sus mejoras destacan una interfaz de usuario totalmente optimizada y una ruleta renovada e impactante que eleva la emoción de cada giro. El juego también incorpora estadísticas más claras, la opción de juego automático en el modo instantáneo y la función multiplicador en el modo programado, herramientas diseñadas para agilizar la toma de decisiones, aumentar la
participación y alargar las sesiones de juego.
Spin2Win mantiene además su variedad con cuatro formatos distintos: Clásico, Royale, Americano y Americano Royale. Las versiones Royale incluyen una ruleta de sectores que amplía las opciones de apuesta, mientras que las versiones Americanas destacan el doble cero verde con cuotas totalmente transparentes. Los operadores se benefician de una configuración flexible, múltiples formatos de cuotas y validaciones automáticas que garantizan un juego justo y estable.
Con este relanzamiento, GoldenRace reafirma su liderazgo en el vertical de los juegos de números e invita a operadores y jugadores a descubrir una nueva era de giros.
The post Spin2Win de GoldenRace regresa más fuerte appeared first on European Gaming Industry News.
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GoldenRace’s Spin2Win returns stronger
Reading Time: 2 minutes
GoldenRace, the leading provider of award-winning Virtual Sports and betting solutions, has unveiled the latest version of its emblematic number game, Spin2Win&Spin2Win Royale. Recognised for its simplicity, fast gameplay and high rewards, the title has become a cornerstone of the company’s portfolio and a proven engagement tool for operators worldwide.
Number games continue to be one of the most reliable verticals in the global betting market. Figures from H2 Gambling Capital confirm that casino-style products represented 21.5 and 8.5 billion in GGR for online and land-based markets, respectively, in 2024. Their clear rules, short cycles and frequent payouts make them a favourite among players and a steady source of revenue for operators.
At GoldenRace, we constantly push to improve our products, making them more engaging and accessible with every release. And this philosophy runs across our entire portfolio. Big5, a groundbreaking take on Virtual Football and RaceDay, which unites all race types in a single product, are just two recent examples. This version of Spin2Win continues this path.
Among the improvements are a fully optimised user interface and a renewed, visually striking wheel that boosts the excitement of every spin and clearer statistics. The game also incorporates an Autoplay option in instant mode and a Multiplier feature in scheduled mode – tools designed to enhance decision-making, increase engagement and extend player sessions online.
Spin2Win also maintains its variety with four distinct versions: Classic, Royale, American and American Royale. Royale formats introduce an additional sectors wheel that expands betting options, while the American variants highlight the double green with fully transparent odds. Operators benefit from flexible configuration, multiple odds formats and automated validations that ensure seamless and fair gameplay.
With this relaunch, GoldenRace confirms its leadership in the number games vertical and invites operators and players to discover a new era of spinning.
The post GoldenRace’s Spin2Win returns stronger appeared first on European Gaming Industry News.
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Expanse Studios Secures Romanian Class 2 B2B Gaming License
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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has been granted a Class 2 license by Romania’s National Gambling Office (ONJN), authorizing the company to distribute specialized gaming software across one of Europe’s fastest-growing regulated markets.
The license, granted under Decision No. 273, enables Expanse Studios to provide its portfolio of proprietary slot games, crash games, and casino content to licensed Romanian operators. This approval positions the company to serve a market that generated approximately €600 million in gross gaming revenue in 2024 and maintains one of Europe’s highest channelization rates at over 90%.
Strategic Entry into High-Growth Regulated Market
Romania represents one of Eastern Europe’s most dynamic iGaming jurisdictions, with internet penetration reaching 88% of its 19 million population and a regulatory framework that has attracted over 50 licensed operators. The market has demonstrated consistent growth, with total industry turnover exceeding €2 billion in 2023, reflecting a 15% year-over-year increase.
The Class 2 B2B license allows Expanse Studios to distribute content to Romania’s licensed B2C operators without establishing a Romanian entity or paying Romanian corporate taxes, while providing access to a market where mobile gaming dominates and player engagement continues to accelerate.
Romania’s stringent licensing requirements under Government Emergency Ordinance 77/2009 make ONJN approval a significant credential for B2B providers. The regulatory framework emphasizes technical compliance, player protection, and operational transparency—requirements that align with Expanse Studios’ existing European operations across 1,300+ casino brands.
“Securing ONJN approval validates our technical capabilities and regulatory compliance standards in one of Europe’s most demanding jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “Romania offers substantial distribution opportunities through licensed operators serving a tech-savvy player base with strong engagement metrics. This license strengthens our European B2B footprint and demonstrates our ability to meet the compliance requirements of mature regulated markets.”
Expanding B2B Distribution Infrastructure
The Romanian license complements Expanse Studios’ recent European partnerships, reflecting accelerating demand for the company’s content across regulated jurisdictions. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, Expanse continues scaling its high-margin B2B operations across Europe, Latin America, and North America.
Romania’s market characteristics—including preference for mobile platforms, strong affinity for slot content, and established payment infrastructure—align well with Expanse Studios’ content portfolio and distribution model. The company’s games will be available to Romanian operators seeking certified, compliant content for their licensed platforms.
This license approval reinforces Golden Matrix Group’s broader strategy of expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and sustainable growth trajectories.
The post Expanse Studios Secures Romanian Class 2 B2B Gaming License appeared first on European Gaming Industry News.
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