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From Track to Triumph: Ex-Professional Runner Lauren Fleshman’s Good For A Girl Wins Best Sports Book of 2023

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  • Lauren Fleshman is crowned the William Hill Sports Book of the Year 2023, taking home a £30,000 cash prize 
  • In the Award’s 35-year history, Good For A Girl marks the first women’s memoir to receive the prize 

Lauren Fleshman’s book, Good for a Girl: My Life Running in a Man’s World has been crowned the 2023 winner of the William Hill Sports Book of the Year Award, picking up a prize of £30,000 at an official ceremony today (30 November), at BAFTA, 195 Piccadilly, in London.

The announcement makes history as it is the first book about women in sport, authored by a woman, to receive the world’s most prestigious sports writing prize.

The US champion’s part memoir, part manifesto documents Fleshman’s story of falling in love with running as a girl, battling devastating injuries and self-doubt, and daring to fight for a better way for female athletes. Drawing not only on her own story, but also on emerging research on the physiology and psychology of young athletes, Fleshman gives voice to the often-silent experience of the female athlete and argues that the time has come to rebuild our systems of competitive sport to allow women to perform at their best.

A panel of independent judges from the world of sports and journalism, chaired by author and journalist, Alyson Rudd, undertook a rigorous judging process, reviewing more than 150 entries down to the winning book.

The Judges praised Good for a Girl for its “heartfelt narrative” and “compelling writing”, as well as its crucial advocacy for reform in sports for young women. Renowned sports broadcaster, Matt Williams, declared Fleshman’s book “not just one of the best sports books that I’ve read this year, but one of the best books full stop.”

Receiving the William Hill Sports Book of the Year Award trophy and a £30,000 cash prize today, Lauren Fleshman said: “Having a woman being elevated for telling her own story is rare, and we need a lot more of that.  That’s why awards like this are so important.  I came here optimistic, but then convinced myself I had no chance when I looked at the shortlist.

“I am delighted to be the winner of this prestigious award. I hope it makes sport better for the future of women and girls.”

Alyson Rudd, Chair of the Judging Panel for the William Hill Sports Book of the Year Award, said: “We had such an exceptionally high-quality shortlist this year, and selecting a winner was no small feat. For the first time, women’s books dominated, showing that more women are being commissioned to tell their stories, with many bravely tackling challenges within the sporting world.

“Good for a Girl is not only a must-read book on the challenges that women face in sport but a moving and informative memoir that will grip those who are not athletics fans. Lauren Fleshman exposes and shatters myths with disarming honesty and exceptional writing – it is a wonderful read and thoroughly deserving of the title William Hill Sports Book of the Year Award 2023.”

The New York Times Bestseller, and now William Hill Sports Book of the Year Award winner, highlights the challenges women face in competitive running, exposing the flaws in the sports structure that is failing young women as much as empowering them. Through her drive for change, Fleshman confronts the misogynistic origins of sports, and even her sponsors, and addresses the concerning decline in girl’s participation once they hit puberty. The narrative also explores the struggles faced by female collegiate athletes, such as injuries, eating disorders and mental health issues.

The five authors on the shortlist, alongside Lauren Fleshman, receive £3,000 and a leather-bound copy of their book. They are:

  • Althea: The Life of Tennis Champion Althea Gibson by Sally H. Jacobs 
  • Concussed: Sport’s Uncomfortable Truth by Sam Peters 
  • Kick The Latch by Kathryn Scanlan 
  • Unbreakable by Ronnie O’Sullivan  
  • Unfair Play: The Battle for Women’s Sport by Sharron Davies with Craig Lord 

Having secured the 35th winner of the William Hill Sports Book of the Year Award, Lauren Fleshman joins an impressive list of previous winners, including last year’s champion Jeremy Wilson. For the second consecutive year, a book centred on women’s sports clinches the award. Fleshman becomes the third woman to be awarded the prestigious prize joining former winners Anna Krien and Laura Hillenbrand.

The William Hill Sports Book of the Year Award first took place in 1989 and is now the longest-established competition in the industry. It is dedicated to rewarding excellence in sports writing and is the world’s most prestigious award in the sector.

Entry to the 36th William Hill Sports Book of the Year Award is now open. For more information about the Award and to enter, please visit: https://news.williamhill.com/sport/sports-book-of-the-year/ 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis

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Results based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets 

Optimove Insights, the analytical and research arm of Optimove, has conducted a comprehensive analysis of the 2024 NCAA March Madness tournament, shedding light on the significant impact of standout player Caitlin Clark on betting behavior in women’s games. The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact to the WNBA.  The report was released at SBC Summit North America.

Results based on 19 Million+ Bets 

Between March 29 and April 9, Optimove Insights analyzed more than 19 million bets placed on the 2024 NCAA March Madness tournament, encompassing both men’s and women’s games. The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women’s college basketball, and the first pick in the 2024 WNBA Draft. 

Women’s Games: The Caitlin Clark Effect 

Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game. The comparative baseline game, Oregon State vs. South Carolina, set at 100%, received the fewest bets among the games tracked.

The data revealed the impact of Caitlin Clark on betting activity, with games featuring her, witnessing an average 540% increase in bets compared to the baseline. This suggests a significant influence of individual players on the betting landscape, emphasizing the role of star power in driving fan engagement and betting interest.

Men’s Championship Game More Bets, Women’s Championship Game More Eyeballs.

Of note is that the women’s Championship game had an average of 18.7 million TV viewers compared to the men’s game at 14.8 million viewers, yet the men’s game attracted more than 3X the number of bets. This disparity underscores potential differences in viewer engagement versus betting activity between the two tournaments. 

Men’s Games 

The analysis also encompassed betting behavior in men’s NCAA games. Despite the men’s Championship game showing a 139% increase in bets over the baseline, the percentage increase in betting was notably lower compared to women’s games. 

A likely explanation for this difference lies in the higher baseline of individual bettors in men’s games, resulting in lower percentage increases. Nevertheless, men’s games consistently attracted more bets throughout the tournament. 

According to Rony Vexelman, VP of Marketing at Optimove, “As the WNBA season is about to tip off on May 14, it is doing so, with a generational player. The substantial boost in overall interest in women’s basketball catalyzed by Caitlin Clark is extraordinary Her influence on boosting betting, TV viewership and more is already starting to drive a new women’s basketball economy in the trillions. 

 

The post Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis appeared first on European Gaming Industry News.

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DigitalEjis and Betpoint together in safeguarding responsible gaming

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DigitalEjis Limited, an innovative research and development company, and Betpoint, a leading Italian regulated gaming operator, have signed a partnership agreement to improve technological safeguards for players and responsible gaming.

DigitalEjis, a pioneer in its field, is the only company that provides an advanced technological solution to assist gaming operators in promoting responsible gaming and ensuring a safer gaming environment for all customers. DigitalEjis has developed the world’s first anti-addiction prediction software, the result of years of scientific research conducted in collaboration with renowned institutions and enhanced by the use of machine learning and artificial intelligence.

This software aims to improve the protection of responsible gaming. Ian McLoughlin, CEO of DigitalEjis, emphasized the ethical imperative behind the development of the innovative software: “Our mission is to create a safe and fun gaming environment for all players. By allowing operators to better understand their players, we aim to implement protection tools for the most vulnerable users without compromising anyone’s fun”.

“It was a pleasure,” adds Ian McLoughlin, “to work closely with Betpoint to enable them to offer a quantum-leap in player protection compared to the competition. Through-out the process, Betpoint has shown a constant commitment to maximizing the safety of its players. What I now hope is that players will turn to gaming operators who offer more protection. Currently in Italy, Betpoint represents the reference point for this”.

Betpoint, a leading gaming operator in Italy, stands out for its leadership in the field of player protection. Long committed to promoting transparency, player trust, and their safety, Betpoint sees the collaboration with DigitalEjis as a further sign of its commitment to responsible gaming.

With the integration of the software designed and produced by DigitalEjis on its gaming platform, Betpoint confirms itself as the most committed operator in Italy on the front of the protection of safe and responsible gaming. Betpoint, a prominent name in the gaming sector in Italy, has consistently prioritized transparency and player trust. In its position as a premium operator, Betpoint has committed to actively promoting responsible gaming as an integral part of its
corporate philosophy.

Giuseppe Simone, CEO of Betpoint, stated: “The collaboration with DigitalEjis reflects our commitment to player safety. We firmly believe that operators should provide a safer gaming experience for their customers, and we are committed to doing exactly that”.

 

The post DigitalEjis and Betpoint together in safeguarding responsible gaming appeared first on European Gaming Industry News.

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ELA Games Announces New Slot Game – Big Wave Delight

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ELA Games, an innovative slot provider in the iGaming industry, is thrilled to announce the release of its latest slot machine game, Big Wave Delight. This new game features an advanced design, original mechanics, and a unique “Bonus Purchase” feature, setting a new standard in the gaming industry.

“Dive into the ultimate Hawaiian surf adventure with Big Wave Delight,” says Mike Cini, Business Owner of ELA Games. “Our latest slot machine offers players a thrilling gaming experience with every spin. The unique ‘Bonus Purchase’ feature and the ‘Wild Wave Respin’ feature, where every Wild landing triggers a respin and summons a massive surfing board as a Wild symbol on the reel, are sure to keep players engaged and entertained.”

Players can also hit the waves with Free Spins, scoring 10 thrilling spins with random multipliers (up to 10x) on each whirl. With up to 3 Wild Surfboards on every spin, players can expect epic wins!

The ELA Games team has just returned from SIGMA Americas in Sao Paulo, which took place from 22-24 April. The team is now preparing for the CasinoBeats Summit 2024 in Malta, where Mike Cini will be participating in a discussion panel titled “Navigating niche – mainstream opinion on alternative games“ on 22nd May.

The post ELA Games Announces New Slot Game – Big Wave Delight appeared first on European Gaming Industry News.

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