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DreamHack reveals EU expansion with the launch of DreamHack Stockholm for 2024
DreamHack, an ESL FACEIT Group brand is set to break new ground in 2024 as it enters Stockholm, the gaming capital of Scandinavia. The festival, which originated in Sweden back in 1994, welcomes gamers from all over the world to Stockholmsmässan on November 22-24, 2024.
Having toured numerous Swedish cities and hosted events worldwide, from San Diego to Melbourne, India, and Tokyo, DreamHack has entranced a global gaming community since its inception. This new chapter, entering the gaming capital of Scandinavia, brings the festival full circle on its home turf, becoming the must-visit gaming destination of the year.
“Bringing DreamHack to Stockholm is not just another expansion, it’s a personal mission. Gaming simply belongs here. We’re weaving a new thread in the city’s cultural tapestry, celebrating the unique spirit that makes gaming in Stockholm so special. From content creators & talented cosplayers to the newest games & hardware and best esports, we’re creating an arena for everyone to celebrate their community”, says Shahin Zarrabi, Vice President of Festivals at ESL FACEIT Group.DreamHack Stockholm is poised to elevate the festival gaming experience, building upon the foundations laid by its predecessors, with international connections and a major venue. The city, known for its status as one of the highest video game-exporting hubs per capita, has played a pivotal role in birthing iconic titles such as Minecraft, Battlefield, and Candy Crush. These games, born from the phenomenon known as “det svenska spelundret” (the Swedish gaming wonder), have captivated the global gaming community and reached hundreds of millions of players worldwide. The venue, Stockholmsmässan, is the largest exhibition facility in the Nordic region.
”I am very pleased to welcome DreamHack to Stockholm in 2024. DreamHack brings together gamers from different corners of the globe promoting cultural exchange and entrepreneurship. This festival holds a significant importance for Stockholm and underscores its pivotal role in the global gaming community and the game development industry. Our city has more game developers per capita than anywhere else in the world, and is a creative hotspot where esport, tech, music and fashion intersect. This is an important step in reinforcing Stockholms reputation as a welcoming and progressive destination for the gaming community”, says Staffan Ingvarsson, CEO Stockholm Business Region.
“We are excited to host DreamHack Stockholm at Stockholmsmässan in November next year. To host a festival that sparks the interest of young people in gaming and esports activities is significant and it is a fantastic opportunity to welcome not only those who already are interested in gaming but also to welcome and create interests for new participants. Since esports and gaming as live events are growing in Sweden and globally, we are happy to welcome such a festival to Stockholm and Stockholmsmässan”, says Christian Clemens CEO at Stockholmsmässan.
Teaming up with various partners and organizations, including returning presenting partner Elgiganten, DreamHack Stockholm is set to transcend the realm of gaming, embracing various facets of the entertainment industry. The festival, known for its diverse offerings, aims to expand its reach and build on past successes at DreamHack Winter, which has previously included live music acts, collaborations with Swedish tech partners, and film nights. The gaming and lifestyle festival provides attendees with a unique opportunity to not only play and compete but also to connect with their favorite content creators and engage with their communities whilst tapping into the rich gaming heritage of Stockholm and joining the ranks of prestigious events previously hosted in the city. From the FIFA World Cup to the Olympics, Eurovision, and more, DreamHack will, rightfully, stand alongside giants, ready to make its mark on Stockholm’s event landscape. The events strive to cover multiple aspects, creating an immersive experience for attendees.
“Our multiyear partnership with DreamHack is one of our most important investments into the Gaming community. It’s also a partnership that we are very passionate about. Gaming brings people together, and with this new festival in Stockholm, it will become even easier for people to gather and enjoy the amazing experience that DreamHack has to offer. We look forward to DreamHack Stockholm 2024 and will do our best to bring it to the next level together with the team at EFG”, says Alexander Åberg, Gaminglead at Elgiganten.
Gaming will remain a key aspect of DreamHack Stockholm, and its location in the heart of Sweden aims to attract visitors from across the country and Europe. Front and center are the attendees themselves as they dive into the immersive experience, engage with their favorite content creators, play games with or against each other, and immerse themselves in various esports competitions, both as players and spectators, as the festival celebrates all corners of the industry. Amongst all of this, the world-famous LAN party will, of course, also be featured in a dedicated hall of its own.
Stockholm will be the second festival stop for DreamHack in Sweden, whilst Jönköping will continue to serve as the perfect backdrop for DreamHack Summer on June 14-16.

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Esports Charts becomes the official viewership analytics partner of the StarLadder StarSeries Season 19
Esports Charts, the leading esports viewership analytics provider, is pleased to announce a new partnership with StarLadder, a veteran tournament organizer.
The companies will partner for the new season of StarLadder StarSeries Season 19 — the legendary tournament series returns to the professional Counter-Strike scene after a six-year break.
As the official analytics partner of the StarLadder StarSeries Season 19, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event for a deeper understanding of the tournament’s global reach.
“We’re proud to provide real-time viewership analytics for StarLadder StarSeries Season 19,” said Artyom Odintsov, co-founder and CEO of Esports Charts. “We welcome the return of StarLadder to the Tier‑1 Counter-Strike stage, adding healthy competition among tournament organizers. This season marks an exciting new chapter for a historic series, and our data will help capture audience engagement throughout the event, giving organizers, teams, and sponsors valuable insights into global viewership trends.”
StarLadder has been a driving force in global esports for almost 25 years, since hosting its first tournaments in 2001. The company has organized some of the industry’s most iconic events, including the StarLadder Berlin Major and The DOTA 2 Chongqing Major in 2019. Later this year, StarLadder will also host the Budapest Major 2025 — where it was earlier announced that Esports Charts will serve as the official viewership analytics partner.
The StarSeries tournament series, a key part of StarLadder’s brand, has helped launch the careers of numerous Counter-Strike stars. The last StarSeries event, StarSeries & i-League CS:GO Season 8, took place in October 2019 in Turkey. After a six-year hiatus, the series is finally set to make its return this fall with a brand-new season in Europe.
“StarLadder’s decision to partner with Esports Charts once again reflects our confidence in their leadership in esports viewership analytics. Their methodology sets the benchmark for accuracy and transparency — from tracking impressions with a true 30-second viewing window to providing insights that go far beyond raw numbers. Together, we are committed to giving brands and fans a deeper statistics of competitive Counter-Strike, powered by metrics that truly matter,” shared Viacheslav Shcherbakov, Head of Sales & Partnerships at StarLadder.
The StarLadder StarSeries Season 19 will run from September 18 to 21 in Budapest, Hungary, featuring a $500,000 prize pool. Eight teams will battle for the title: Natus Vincere, B8 Esports, Passion UA, 9INE, PARIVISION, OG, and Gentle Mates.
The post Esports Charts becomes the official viewership analytics partner of the StarLadder StarSeries Season 19 appeared first on European Gaming Industry News.
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Study confirms €191 million economic impact of ICE and iGB Affiliate 2025
The 2025 editions of ICE and iGB Affiliate generated €191 million in economic impact for Barcelona and Catalonia as well as supporting an estimated 3,100 part time jobs, according to a study conducted by Equimore.
The two world leading business to business events which attracted attendees from 186 countries generating 121,000 overnight stays benefitted a wide range of local businesses including hotels, restaurants, transport services, venues and event production with the average daily spend of non-local attendees calculated at €449.
An input-output model was employed to estimate the total direct, indirect, and induced economic impacts resulting from Barcelona hosting ICE and iGB Affiliate 2025.
The analysis also evaluated the employment effects capturing the jobs created and supported as a result of hosting the exhibitions. Direct Impacts consists of expenditures associated with organising, exhibiting, and attending within the Barcelona – Catalonia economy. The indirect or secondary impacts corresponds to the knock-on effect of the event on the Barcelona -Catalonia economy including activity generated by the suppliers and service providers that benefited from the direct impact of the event. Induced impacts which corresponds to the activity generated by the consumption in the Barcelona-Catalonia economy of the wages received by people who worked directly or indirectly on the 2025 events.
Clarion Gaming Managing Director Stuart Hunter said: “After many successful years in London, we made the decision to relocate to Barcelona with a clear ambition: to evolve, to grow, and to offer our global community an even greater platform for connection and innovation.
“The industry’s experience in Barcelona was shaped by several key factors that made ICE and iGB Affiliate 2025 truly exceptional. World-class exhibitors showcased an outstanding cross-section of global gaming innovation. The Clarion Gaming team, collaborating seamlessly with partners at Fira GranVia, demonstrated why they’re regarded as the best in the business.
“The results speak for themselves — a record attendance, exceptional exhibitor engagement, and an impressive €191 million in economic impact for the Barcelona and Catalonia economy boosted by a large international business audience. We can’t wait to see everyone again in January 2026.”
The post Study confirms €191 million economic impact of ICE and iGB Affiliate 2025 appeared first on European Gaming Industry News.
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GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth
Join Jeff Gross and his legendary co-hosts on September 23 and September 30
GGPoker, the World’s Biggest Poker Room, today announced it will live stream the final table action of two of the most prestigious events from the ongoing WSOP Online 2025 tournament series. The broadcasts will be available on GGPoker.tv, the brand’s official YouTube channel, and will feature the debut of poker legend Phil Hellmuth as a live GGPoker.tv broadcast host.
The first broadcast, on September 23, will showcase the high-stakes drama from the final table of the $5,000 WSOP Online Main Event, arguably online poker’s most important annual tournament. This landmark event will be co-hosted by frequent GGPoker anchor Jeff Gross and the 17-time WSOP bracelet winner, Phil Hellmuth. Known for his “poker brat” persona and unparalleled tournament record, Hellmuth’s inclusion will provide viewers with an unprecedented look into the mind of one of poker’s greatest champions.
The action continues on September 30, with the final table of the $10,300 GGMillion$ High Rollers event. Joining Jeff Gross for this broadcast will be GGPoker Global Ambassador and fellow poker icon, Daniel Negreanu. Negreanu, with his engaging style and deep understanding of the game, will provide expert commentary and analysis, making this broadcast another must-watch for poker fans everywhere.
“We are incredibly excited to bring the WSOP Online 2025 action directly to our fans with these two live broadcasts,” said Paul Burke, Head of Public Relations at GGPoker. “Having Phil Hellmuth and Daniel Negreanu on air alongside Jeff Gross to break down the action will be a true treat. This will be more than just watching a final table; it’ll be a masterclass in poker strategy from two of the best to ever play the game.”
The post GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth appeared first on European Gaming Industry News.
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