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SuperScale report reveals game development’s mortality rate – overwhelming majority die within 3 years!

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The SuperScale Good Games Don’t Die white paper reveals 83% of mobile games die in 3 years and 43% are killed in development 

SuperScale, the revenue growth engine for mobile games, today unveils startling new research about the mortality rate of mobile games development. Based on data from SuperScale’s Good Games Don’t Die white paper published today, it reveals that a staggering 83% of launched games die within three years, and 43% of games are killed in development before they launch, clearly illustrating significant issues prevalent in contemporary mobile game development.

The new study draws on interviews conducted with 500 game developers across the UK and US, carried out by Atomik Research on behalf of SuperScale. The report reveals that regardless of this critical high failure rate, 78% of mobile game developers prefer to work on new titles, creating a catch-22 scenario for the $96.2 billion international mobile games industry. Trends like global recessionary pressures, the redundancy of 6,000+ developers in 2023, and a general downturn in investment throughout the sector are echoed in the report in which 32% of developers conducted layoffs, and nearly a quarter came close to shutting down the business.

The report’s findings also provide insights into the human impact of the high failure rate of mobile games; ranging from loss of motivation, risk aversion and increased commercial focus. Creative unfulfillment from cancellations was reported by 30% of junior developers with less than one year of experience.

Given the endemic high failure rate in mobile gaming, the SuperScale white paper explores the untapped opportunities present in the ‘good games’ that died either in development or since launch. These ‘legacy games’ are titles that no longer receive regular UA investments or live-op updates, or those that are declining in revenue. Based on the study data, a mobile gaming portfolio features an average of 18 legacy games, and these could hold significant further commercial potential for developers and publishers. Across its 18 pages, the Good Games Don’t Die white paper unveils current trends in additional categories such as outsourcing, performance measurement, and monetization methods, which can be utilized to unlock the potential of good games which ‘died’.

Ivan Trancik, CEO and Founder of SuperScale, commented:

“These are volatile times for the games industry. Many mobile game developers are finding it hard to remain profitable in the face of challenges such as ATT, heavy competition in a mature mobile market, and macroeconomic conditions like high inflation. 83% of games are flat-lining in the first three years is an eye-opening statistic, which indicates a new mindset is needed within the industry. Findings from the ‘Good Games Don’t Die’ white paper serve as a wake-up call for the industry, a source of inspiration with actionable data; equipping developers and publishers with insight on how revenue can be maximized across their portfolio – for games both new and old.”

He added:

“The art and business of making games is often borne from a place of indescribable passion, and not always for pure commercial gain. We believe there is an opportunity for the entire games industry to reflect on the incredible gaming content that has already been created, and to take a second look at what can be done to inject new life into them.”

To hear more from Ivan, sign up here and catch the SuperScale team’s deep-dive on how to fix underperforming mobile games.

Key findings:

Recession in Gaming: 32% of studios have made layoffs in the past 12 months, 40% of studios have outsourced development tasks in the last 12 months. Collectible card games and hypercasual developers were affected most. Only a third of studios (32%) said they did not have to make layoffs, downsize or shut down.

Monetizing mobile games: 62% of developers are using LiveOps in their most profitable titles, and 37% of studios update their most profitable titles weekly, with less than half pushing out monthly updates.

Game failure and success: 43% of games in development are killed before they launch, 76% of launched games hit peak revenue within year one, 83% of mobile games die within three years and a mere 5% receive support beyond seven years.

Passion versus profit: 78% of developers prefer to work on new titles, 30% of developers believe a focus on legacy games is the path forward in the current industry climate. 37% of respondents said that industry uncertainty is stopping them from developing new games, while 30% said the market is too difficult to succeed in right now, and 30% also believe their niche is too competitive.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Will Bolton named ‘David Orrick Journalist of the Year’ at ICE Barcelona

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Will Bolton, Editor of G3 has been named the first ‘David Orrick Journalist of the Year’. Presented at ICE Barcelona by Clarion Gaming Managing Director Stuart Hunter, the Award has been created in memory of respected gambling industry writer David Orrick who passed in September 2024 aged 75.

Making the presentation, Stuart Hunter said: “Last year the industry sadly lost one of its most ardent and articulate supporters with the passing of David Orrick. David worked in the industry first as a journalist editing trade title EuroSlot and then heading-up PR and media relations for a raft of internationally recognised gambling brands.

“From the moment he joined the industry in 1995 he participated in our events first as a journalist and then as an exhibitor handling comms for many of the land-based sector’s best known manufacturers.

“David was a formidable personality steeped in the industry, highly knowledgeable and internationally respected. When David shared his opinion you listened and took note of his insights. He was a true ‘critical friend’ and made important contributions to the success of our brands not least ICE which he supported with a passion. He is greatly missed by everyone who knew him.

“In David’s honour and having consulted with his family we decided to launch a special award which carries his name. The David Orrick Journalist Of The Year Award recognises the talent and dedication which exists within the community of writers who report on the industry. Often overlooked, they provide an essential service helping to bring together games creators and providers with consumer-facing brands.

“To launch the David Orrick Award we invited publishers to nominate one of their star writers. From what was an extremely high quality short list a judging panel comprising members of the Clarion team identified our inaugural winner. Described by our judges as being extremely talented, diligent, easy to build a rapport with incisive and knowledgeable. I am delighted to confirm G3’s Will Bolton as the winner of the inaugural David Orrick Journalist of the Year.”

David’s son James Davidson reflected: “David lived and breathed the industry with everything that he had. It wasn’t a job , it was a way of life and something that he cherished dearly. David is hugely missed but he would be undoubtedly proud of the fact that his work and commitment to the industry has been valued. This Award would be something he would have hugely endorsed and shared avidly with the winners. Thank you for creating an award that shares and recognises David’s work.”

 

The post Will Bolton named ‘David Orrick Journalist of the Year’ at ICE Barcelona appeared first on European Gaming Industry News.

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Toshi.bet Expands in Crypto Gambling Market with Instant Withdrawals and Privacy-Focused Gaming

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Toshi.bet introduces a streamlined crypto gambling experience with instant transactions, no KYC requirements, and tailored deposit bonuses.

Toshi.bet, a growing cryptocurrency casino, is expanding its presence in the online gambling industry with a focus on instant withdrawals, privacy, and a broad selection of gaming options. Operating as a no-KYC platform, Toshi.bet provides players with an alternative to traditional online casinos by leveraging blockchain-backed security and provably fair gaming.

Key Features of Toshi.bet

  • Notable Growth in the Crypto Casino Sector – Toshi.bet has seen an increase in its user base, with thousands of players engaging in its gaming platform daily.
  • Instant Deposits & Withdrawals – The platform supports Bitcoin (BTC), Ethereum (ETH), USDT, and various other cryptocurrencies, enabling near-instant, fee-free transactions.
  • Privacy-Focused Gaming – With no KYC requirements, Toshi.bet offers users the ability to place bets while maintaining their anonymity.
  • Deposit Bonuses & Reward Programs – Players can access tailored deposit bonuses of up to 200%, free spins, and rakeback rewards.
  • Diverse Game Selection – The platform features a variety of gaming options, including slots, live casino, Plinko, dice, and other blockchain-optimized games.

 

The post Toshi.bet Expands in Crypto Gambling Market with Instant Withdrawals and Privacy-Focused Gaming appeared first on European Gaming Industry News.

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PopOK Gaming Introduces Poly Live Casino Studio by Alec Monopoly, Featuring Poly Blackjack & Poly Roulette

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PopOK Gaming, a leading innovator in the iGaming industry, is pleased to announce the launch of the groundbreaking Poly Live Casino Studio by world-renowned street artist Alec Monopoly.

This one-of-a-kind live casino experience merges the excitement of classic table games with Monopoly’s signature artistic flair, offering an electrifying new dimension to online gaming.

The Poly Live Casino Studio introduces two premium live dealer games – Poly Blackjack and Poly Roulette – delivering an unparalleled fusion of art, entertainment, and immersive gameplay. Featuring exclusive designs by Alec Monopoly, the studio is set to captivate players with its bold visuals and dynamic atmosphere, transforming traditional casino gaming into a work of art.

A Live Casino Experience Like No Other

The Poly Live Casino Studio is a fully interactive, high-energy gaming environment where players can engage with professional dealers in real time. Designed to reflect Alec Monopoly’s iconic street art style, every element of the studio – from the tables to the backdrops – exudes creativity and luxury.

  • Poly Blackjack: A fresh take on the timeless classic, featuring a customized table design with bold, colorful artwork and dynamic visuals that elevate the traditional roulette experience. Players can enjoy all the standard inside and outside bets, complemented by an electrifying atmosphere inspired by Monopoly’s signature art.
  • Poly Roulette: This exclusive Blackjack table offers a seamless combination of strategy and style. With a fully immersive studio setting and high-quality streaming, players can engage in classic Blackjack gameplay while surrounded by a unique artistic backdrop. The game maintains all standard rules while offering an elevated, collector’s edition feel.

A Collaboration That Redefines Gaming

Alec Monopoly, known for his vibrant and unconventional artistic expressions, brings his signature touch to the live casino space in collaboration with PopOK Gaming. This partnership pushes the boundaries of iGaming by blending fine art with cutting-edge technology, offering players a gaming experience that is as visually striking as it is thrilling.

Elevating the Future of Live Casino Gaming

The launch of the Poly Live Casino Studio marks a new era for live dealer games, where creativity and gaming converge to create a uniquely engaging atmosphere. With PopOK Gaming’s cutting-edge technology and Monopoly’s artistic brilliance, this live casino experience is set to redefine industry standards.

The Poly Live Casino Studio is now available for operators worldwide, bringing a visually stunning and highly interactive gaming experience to players across multiple platforms.

For more information about Poly Blackjack, Poly Roulette, and the Poly Live Casino Studio, visit popokgaming.com.

 

The post PopOK Gaming Introduces Poly Live Casino Studio by Alec Monopoly, Featuring Poly Blackjack & Poly Roulette appeared first on European Gaming Industry News.

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