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MiFinity Unveils Its Next-Gen Website, Enhancing The User Experience Again

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MiFinity, a global leader in payment solutions, is proud to announce the launch of its new website, designed to provide an exceptional user experience and transparent information about its wide range of services. The revamped site reflects MiFinity’s commitment to customer-centricity, innovation and seamless transactions across key industries, including iGaming, Travel, Forex, and eCommerce.

Speaking from SiGMA where the MiFinity team has been showcasing the new website, Paul Kavanagh, CEO, said, “We are thrilled to introduce our new website, which reflects how we’ve grown and innovated in recent years. As with everything else we do, the new website is exceptionally user-friendly so visitors can explore our different payment services and access information that helps them get the most from our solutions. At MiFinity, we believe in putting our customers and partners first, and this website is a testament to that commitment.”

With a focus on iGaming, Travel, Forex and eCommerce industries, MiFinity’s website boasts a contemporary and intuitive design, ensuring a seamless browsing experience for both customers and industry partners. The new website is a content-rich platform showcasing MiFinity’s extensive portfolio of payment services. Navigation has been optimised to provide easy access to details on payment solutions tailored to the visitor’s specific needs, whether a customer, partner or someone exploring MiFinity’s solutions for the first time.

As well as discovering more about MiFinity, visitors can sign up for a MiFinity eWallet directly from the website and quickly start enjoying the benefits of this market-leading eWallet. Customers can also purchase their MiFinity eVouchers from popular reseller sites in just a couple of clicks.

MiFinity’s commitment to providing a best-in-class user experience doesn’t end there. Like the MiFinity app and desktop experience, its new website will soon be fully localised in 20 languages to serve the company’s global customer base. The MiFinity eWallet is available in 225 countries and territories, supports over 75 local payment options and customers can transact in any of 17 different currencies, making it a truly global eWallet.

Click on the link to explore the new website at https://www .mifinity .com/en/ and discover how MiFinity is revolutionising payment solutions.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025

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Sportradar is pleased to announce that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona.  The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry. The European iGaming awards, a benchmark for excellence in the sector, celebrate groundbreaking achievements and advancements that redefine the gaming experience.

Alpha Odds received recognition in the following categories:

  • 2024 Innovation of the Year: Celebrating the pinnacle of innovation and creative thinking in iGaming.
  • Best Sports Betting Innovation: Honoring extraordinary advancements in the sports betting arena.

A service offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to deliver bespoke betting prices for sportsbook operators. Alpha Odds recalculates financial exposure in real time, enabling operators to manage liability with unparalleled precision, reduce risk and enhance profitability. Since its launch, Alpha Odds has generated an average 13% improvement in margin performance for sportsbooks using the solution.

Through Alpha Odds, Sportradar’s MTS continues to optimize trading strategies and elevate sportsbook profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators worldwide.

The post Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025 appeared first on European Gaming Industry News.

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Xanada Investments Announces Strategic Investment in Bettorify

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Xanada Investments has announced a strategic partnership with Bettorify, an emerging platform provider delivering localized and premium iGaming solutions.

Bettorify’s core differentiator lies in its dedication to localization. The company specializes in white-label and turnkey platforms that resonate with local players, particularly across Asia’s diverse and rapidly growing iGaming market.

By integrating local payment methods and offering a tailored game portfolio, Bettorify enables operators to meet the unique needs of players while navigating regional complexities with ease.

Xanada Investments’ role goes beyond capital infusion. The fund brings extensive expertise, a powerful network, and a shared vision for success. With this partnership, Bettorify is set to improve its offerings further, expand operations across Asia, and bring tailored, competitive solutions to operators navigating the region’s complex landscape.

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts:
“Bettorify offers a compelling answer to the growing demand for localized solutions in Asia’s iGaming market, which remains one of the most dynamic and under-served regions globally. Their approach to building deeply customized platforms for local audiences is both innovative and necessary.

Hanna Rai, CEO of Bettorify, expressed enthusiasm about the partnership: “Our collaboration with Xanada Investments marks a pivotal moment for Bettorify. Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia, and continue delivering unmatched platforms that operators and players love. Together, we aim to set a new standard in the iGaming industry.”

The post Xanada Investments Announces Strategic Investment in Bettorify appeared first on European Gaming Industry News.

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Yaspa and Playbook Engineering join forces to revolutionise iGaming payments

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Real-time payment provider, Yaspa, has partnered with Playbook  Engineering, a global leader in betting platforms, to deliver cutting-edge instant bank payment solutions for their online betting sites. This collaboration will enable players to enjoy seamless, fast, and secure payment journeys using Pay by Bank for deposits and withdrawals.

As Playbook Engineering upgrades its payment systems, they’ve strategically selected Yaspa  as their exclusive real-time payment provider. Together, they’re setting a new standard for  speed, security, and compliance in iGaming payments.

Luke Cousins, Commercial Director at Playbook Engineering, shared his enthusiasm for the partnership: “When enhancing our payment systems, it was crucial for us to partner with a provider that could match our vision for innovation and deliver a modern, user-friendly experience. Yaspa stood out as a leader in open banking and iGaming payments. Their expertise, coupled with their innovative approach to compliance and safer gambling, made them the perfect fit. We’re excited to bring these benefits to our operators and players.”

James Neville, CEO of Yaspa, echoed the sentiment: “We’re delighted to join forces with Playbook Engineering, a company that shares our commitment to advancing the iGaming industry. By integrating open banking payments into its platform, Playbook is paving the way for faster settlements, greater transparency, and an unparalleled user experience. Together, we’re raising the bar for what iGaming payments should look like.”

Why this matters

Open banking is transforming the way players interact with iGaming platforms, offering faster transactions, improved security, and reduced friction. With Yaspa’s cutting-edge technology and Playbook Engineering’s scalable betting platform, this partnership is set to deliver a payment experience that keeps operators ahead of the curve.

 A shared vision

Yaspa and Playbook Engineering share a passion for innovation and compliance. By choosing to integrate Yaspa’s cutting-edge payment platform, Playbook Engineering reaffirms its dedication to providing both operators and players with a comprehensive, modern payment ecosystem.

The post Yaspa and Playbook Engineering join forces to revolutionise iGaming payments appeared first on European Gaming Industry News.

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