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Future Anthem supports Betsson Group with personalised and safe experiences powered by industry-leading AI

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Through the use of Future Anthem’s Amplifier AI, Betsson Group uses the power of personalisation and risk monitoring to champion the way forward for safe player experiences

Future Anthem, the pioneering AI and data science powerhouse is proud to announce a new product launch with Betsson Group that will see the leading global gaming operator deploy AI technologies to offer its players a more personalised and sustainable experience across its diverse portfolio of brands.

Leveraging Future Anthem’s innovative Amplifier AI real-time product, this integration will ensure 1-to-1 personalisation is at the forefront of every player’s experience for Betsson’s extensive global player base, as well as provide additional risk monitoring of every casino session for responsible gaming purposes.

Renowned for its leading brands and high-quality content offering, as well as its commitment to providing a safe customer environment, Betsson Group has developed a reputation as a top choice for players worldwide.

Jan Chircop, Head of Gaming Projects at Betsson Group, said: “We are thrilled to embark on this transformative journey with Future Anthem. Our mission is to provide the ultimate gaming experience for our players, and this partnership allows us to do just that. By harnessing the power of AI, we are confident that our players will enjoy more engaging and sustainable gaming experiences as we transition to personalised experiences.”

Eduards Jakubovs, Head of Responsible Gaming at Betsson Group, commented further: “Online casino betting is known to pose a higher risk in comparison with other products, hence it was a very natural decision to enhance customer protection. Future Anthem’s real-time personalised risk scoring engine will work in parallel with our own in-house Prediction Model to ensure the highest level of protection for our players.

One major highlight of this partnership is Betsson’s commitment to acting during the moments that matter, reacting with immediacy in key touchpoints across the player journey. Leveraging Future Anthem’s innovative flagship product Amplifier AI, Betsson will improve its ability to respond to each player’s needs in a highly personalised 1-to-1 manner with its quick-to-deploy modules during critical moments.

This groundbreaking initiative will be rolled out progressively across Betsson’s global brands and jurisdictions over the coming months, promising an unprecedented level of personalisation and sustainability for their expansive base of players.

Leigh Nissim, Founder and CEO of Future Anthem, added: “We really enjoy working with progressive clients and teams as they bring out the best in our AI technologies. The Betsson team has a clear vision around personalisation to improve player experiences and we’re delighted that our all-encompassing personalisation product, Amplifier AI, is becoming an integral part of their journey.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025

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Sportradar is pleased to announce that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona.  The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry. The European iGaming awards, a benchmark for excellence in the sector, celebrate groundbreaking achievements and advancements that redefine the gaming experience.

Alpha Odds received recognition in the following categories:

  • 2024 Innovation of the Year: Celebrating the pinnacle of innovation and creative thinking in iGaming.
  • Best Sports Betting Innovation: Honoring extraordinary advancements in the sports betting arena.

A service offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to deliver bespoke betting prices for sportsbook operators. Alpha Odds recalculates financial exposure in real time, enabling operators to manage liability with unparalleled precision, reduce risk and enhance profitability. Since its launch, Alpha Odds has generated an average 13% improvement in margin performance for sportsbooks using the solution.

Through Alpha Odds, Sportradar’s MTS continues to optimize trading strategies and elevate sportsbook profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators worldwide.

The post Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025 appeared first on European Gaming Industry News.

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Xanada Investments Announces Strategic Investment in Bettorify

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Xanada Investments has announced a strategic partnership with Bettorify, an emerging platform provider delivering localized and premium iGaming solutions.

Bettorify’s core differentiator lies in its dedication to localization. The company specializes in white-label and turnkey platforms that resonate with local players, particularly across Asia’s diverse and rapidly growing iGaming market.

By integrating local payment methods and offering a tailored game portfolio, Bettorify enables operators to meet the unique needs of players while navigating regional complexities with ease.

Xanada Investments’ role goes beyond capital infusion. The fund brings extensive expertise, a powerful network, and a shared vision for success. With this partnership, Bettorify is set to improve its offerings further, expand operations across Asia, and bring tailored, competitive solutions to operators navigating the region’s complex landscape.

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts:
“Bettorify offers a compelling answer to the growing demand for localized solutions in Asia’s iGaming market, which remains one of the most dynamic and under-served regions globally. Their approach to building deeply customized platforms for local audiences is both innovative and necessary.

Hanna Rai, CEO of Bettorify, expressed enthusiasm about the partnership: “Our collaboration with Xanada Investments marks a pivotal moment for Bettorify. Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia, and continue delivering unmatched platforms that operators and players love. Together, we aim to set a new standard in the iGaming industry.”

The post Xanada Investments Announces Strategic Investment in Bettorify appeared first on European Gaming Industry News.

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Yaspa and Playbook Engineering join forces to revolutionise iGaming payments

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Real-time payment provider, Yaspa, has partnered with Playbook  Engineering, a global leader in betting platforms, to deliver cutting-edge instant bank payment solutions for their online betting sites. This collaboration will enable players to enjoy seamless, fast, and secure payment journeys using Pay by Bank for deposits and withdrawals.

As Playbook Engineering upgrades its payment systems, they’ve strategically selected Yaspa  as their exclusive real-time payment provider. Together, they’re setting a new standard for  speed, security, and compliance in iGaming payments.

Luke Cousins, Commercial Director at Playbook Engineering, shared his enthusiasm for the partnership: “When enhancing our payment systems, it was crucial for us to partner with a provider that could match our vision for innovation and deliver a modern, user-friendly experience. Yaspa stood out as a leader in open banking and iGaming payments. Their expertise, coupled with their innovative approach to compliance and safer gambling, made them the perfect fit. We’re excited to bring these benefits to our operators and players.”

James Neville, CEO of Yaspa, echoed the sentiment: “We’re delighted to join forces with Playbook Engineering, a company that shares our commitment to advancing the iGaming industry. By integrating open banking payments into its platform, Playbook is paving the way for faster settlements, greater transparency, and an unparalleled user experience. Together, we’re raising the bar for what iGaming payments should look like.”

Why this matters

Open banking is transforming the way players interact with iGaming platforms, offering faster transactions, improved security, and reduced friction. With Yaspa’s cutting-edge technology and Playbook Engineering’s scalable betting platform, this partnership is set to deliver a payment experience that keeps operators ahead of the curve.

 A shared vision

Yaspa and Playbook Engineering share a passion for innovation and compliance. By choosing to integrate Yaspa’s cutting-edge payment platform, Playbook Engineering reaffirms its dedication to providing both operators and players with a comprehensive, modern payment ecosystem.

The post Yaspa and Playbook Engineering join forces to revolutionise iGaming payments appeared first on European Gaming Industry News.

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