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Guild Esports Announce Entry into CS2 with Signing of Bad News Eagles Roster

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Guild Esports has announced its newest entry into Counter-Strike esports with the unveiling of its new roster, the members of Bad News Eagles.

Genc ‘gxx-’ Kolgeci, Flatron ‘juanflatroo’ Halimi, Sener ‘SENER1’ Mahuti, Dionis ‘sinnopsyy’ Budeci and Rigon ‘rigoN’ Gashi surprised everyone when they became the first-ever team from the Albanian-Kosovar region to reach a Major qualifier (RMR) back in 2022, when they qualified for the PGL Antwerp Major. They’ve since competed at, and qualified for the Legends stage in, three Counter-Strike Majors in Antwerp, Rio and Paris – earning prize winnings worth $96,000 in 2023 alone.

What will now be known as the Guild Eagles team will be joined by a backroom staff of some of the most well-respected figures in the Counter-Strike community: head coach Jonatan ‘Devilwalk’ Lundberg (the only multi-Major winner as both a coach and a player), assistant coach Kevin ‘Krystal’ Amend, analyst Kieran ‘KayJay’ Playfair and with James ‘BanKs’ Banks (the team’s manager) joining Guild as a consultant to support the org.

From humble origins in Kosovan net cafes to Paris’ Hall de la Pinède, this roster has experienced an incredible trajectory over the past three years since their competitive debut in 2020. They’ve gained a cult following in both their home region and the wider world with a combined Twitter, Twitch, and Instagram followings of over 112,000, 297,000, and 137,000 respectively, and their path to success and international renown has become a success story of modern Counter-Strike.

With the backing of holistic coaching partner Ground+Air, Guild Esports will support this ascension even further, as Counter-Strike esports takes a step into the future with the launch of Counter-Strike 2 (CS2).

Ground+Air is a performance and wellbeing consultancy that will be delivering a specialist coaching and education programme to Guild Esports’ CS2 roster, designing a tailored state-of-the-art ‘Elite Performance Programme’. Ground+Air has experience inside and outside esports having built and delivered Oracle Red Bull Racing’s Performance Accelerator Programme for F1 Esports. Ground+Air brings years of experience and best practices in building programmes from other sectors; including elite professional football, motor racing, entertainment, banking and technology to build a programme designed to augment in-game performance with out-of-game wellbeing.

Guild Esports intends to deploy this programme to both established and developmental teams under the Guild Esports banner. The programme will consist of a blend of one-to-one coaching and team development workshops, delivered by performance experts from across the worlds of education, elite sports, business and esports.

Jasmine Skee, CEO of Guild Esports, said: “With the release of CS2, we realised that there was no better time for us to increase our presence in Counter-Strike. The trajectory of the Bad News Eagles roster has been inspirational, and embodies the attitude that we value here at Guild Esports – we can’t wait to support them on their journey in CS2 with the help of Ground+Air.”

Jonatan “Devilwalk” Lundberg, Head Coach for Guild Eagles, said: “We’re incredibly excited to represent Guild in CS2. Throughout our conversations with Guild it’s been abundantly clear that they share our vision, and truly want to help this roster succeed at the highest level of competitive Counter-Strike. We’ve had offers from multiple organisations during our time as an unsigned team, but ultimately we found that Guild were the most closely aligned with what we want to achieve in CS2, and were able to provide us the greatest level of holistic support to help us compete at our peak potential. With what we have already seen from meeting the staff and seeing the facilities, we have no doubt this is where we belong to reach the next level in competition.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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