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Tally Technology rolls out Game Center gamification platform for NBA and NFL teams

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Tally Technology (www .playtally .com), the premier global fan engagement platform, has created and delivered a new Game Center gamification experience, designed to engage with a broader-than-ever cross-section of sports fans.

Live with leading NBA and NFL teams, Game Center provides an immersive gaming platform featuring various team-themed playing experiences that can be enjoyed by a wide range of different fan types.

Tally’s new Game Center technology provides a customizable gamification solution that aggregates thousands of game types to connect with every kind of audience. Teams, leagues, broadcasters and brands can consolidate all of their fan engagement programs in one location for sophisticated segmentation and targeting, with all consumer interactions linking to a single user ID.

Game types that can be utilized include pick’em, trivia, bingo, word searches and skill-based sports contests, with more to come. The games are set to increase fan engagement and stickiness, attracting new audience segments through fresh experiences and creating new sponsorship opportunities.

There is also a strong community element, with players able to challenge friends to play in a private group.

Brad Vettese, CEO of Tally, said: “It is a privilege to be able to deploy our comprehensive Game Center platform solution, which we believe will be a major hit with the full range of fan types.

“With multiple games, including everything from trivia contests to word puzzles, we are delighted to be delivering a project which will appeal to the broadest audience possible and create actionable data insights. We believe it is a technology with huge potential across a variety of sectors and we look forward to seeing how it performs for the benefit of one of the world’s biggest sporting franchises in the NBA, NFL and beyond.”

Founded in 2018, Tally has powered gamification programs for some of the biggest names in sports in North and South America. These include the NBA (Lakers, Grizzlies, Hawks); NFL (Packers, Rams, Bills, Seahawks); NHL (Blues, Kings, Oilers, Panthers, Wild, Sabres); and MLB (Twins). Its solutions have also featured in Super Bowl LVI as well as within CONCACAF, for the Women’s Championship and 2023 Gold Cup.

Utilized by sportsbooks, broadcasters, leagues and teams worldwide to drive fan engagement and retention, Tally’s fan engagement platform is purpose-built to create new revenue streams through sponsorship activations, player conversion and data creation.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Slotmill live with ComeOn Group

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Slotmill is pleased to announce the launch of its award-winning casino games across ComeOn Group’s portfolio of brands under the Swedish licence. The first batch of Slotmill games was launched earlier in the month and there will be a sequential roll-out of the full Slotmill game portfolio to enrich the player experience of ComeOn’s brand in the Swedish market. ComeOn Group was established in 2008 and is one of the largest, tier 1 online operators in Sweden and their services are powered by their proprietary platform across sports and casino, offering their customers best in class entertainment experiences.

Andreas Ternström, Chief Commercial Officer at Slotmill commented;

”We are extremely proud that ComeOn has chosen to add Slotmill as a trusted supplier. ComeOn has a strong market position and are known for innovation, social responsibility and for providing the best possible player experience.”

Greg Kett, Director of Casino at ComeOn continued;

“We are thrilled over the partnership with Slotmill in particular as their focus on quality and innovation resonates perfectly with that of ComeOn. Slotmill has a solid reputation for providing fun and exciting games which we are convinced will be well received by our player base.”

The post Slotmill live with ComeOn Group appeared first on European Gaming Industry News.

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Embark on a Babylonian journey in Law of Gilgamesh by Elysium Studios

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Having already raised the bar in terms of what players can expect from an online casino game, this month Elysium Studios – Driven by Swintt are back with an almighty bang for what promises to be one of their most ambitious slot adventures to date in Law of Gilgamesh.

Taking players on a majestic journey through ancient Mesopotamia, Law of Gilgamesh is an exciting cluster pays slot that boasts cascading reels and maximum wins of up to 10,188.50 x the bet. Unique symbols to appear in the game include relics from the Sumerian kingdom like stone lions, rams and bulls plus the goddess Ishtar, the warrior Enkidu and the fabled king Gilgamesh himself.

Each of these last three legendary figures has the power to rain down special modifiers on the reels if enough matching symbols are collected to trigger their unique ability. Gilgamesh will add wilds to random reel positions, Enkidu will slash and remove a huge “X” of symbols and Ishtar will destroy all low value symbols and replace them with high value ones, each starting a new re-spin.

Should players be fortunate enough to land three or more free spins icons, not only will they receive a minimum of 7 Free Spins, but each spin will also begin with the one of those aforementioned abilities activated. On top of that, if they trigger another power in the same spin, their multiplier will increase by one and they can also land extra free spins to prolong the feature.

Equally as epic, if players can successfully collect three or more scatter symbols during the base game, they’ll be given the opportunity to climb the awe-inspiring Tower of Babel in the Tower Bonus. Here they’ll be prompted to select a door to reveal either a prize multiplier or an arrow that’ll move them one floor higher, with bigger and better rewards available the further they climb!

David Mann, Chief Executive Officer at Swintt, said: “Make no mistake about it, Law of Gilgamesh is a hugely ambitious entry in the Swintt’s Elysium Studios catalogue. Featuring breath-taking visuals, engaging features and a cascading reels mechanic that’ll keep players coming back for more, the game really will be an epic addition to any operator’s line-up.”

The post Embark on a Babylonian journey in Law of Gilgamesh by Elysium Studios appeared first on European Gaming Industry News.

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Homa appoints Devin Radford as VP of Business Development

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Homa, a global mobile game publisher, is pleased to announce the appointment of Devin Radford as its new VP of Business Development. With 18 years of experience in business development in key companies in the video game, entertainment, and mobile advertising industries, Devin is set to make significant contributions at Homa.

Devin arrives at Homa after a successful 3.5-year tenure at OneTeam Partners where he served as SVP of Games leading the video game licensing business across 8 professional sports players associations, including NFLPA, MLBPA, MLSPA, NWSLPA, WNBPA, and more. Before that, he spent 8 years in executive Business Development roles at The Walt Disney Company and Twentieth Century Fox’s game division, FoxNext. During his time at Twentieth Century Fox/FoxNext, Devin served as VP of Business Development contributing to a licensed games portfolio that generated over $1b in total revenue by establishing partnerships with best-in-class developers for games like Avatar: Frontiers of Pandora, Family Guy: The Quest for Stuff, and Animation Throwdown: The Quest for Cards. Furthermore, Devin played a key role in transforming Fox’s video game business from licensed games to becoming a leader in original game development and publishing culminating in the release of Marvel Strike Force.

With his extensive expertise and proven track record, Devin will enhance and strengthen Homa’s game developer ecosystem. He will spearhead the development and execution of strategic partnerships, collaborating with world-class studios to support Homa’s mission of developing enduring games enjoyed by millions. He will also define and manage a dynamic pipeline to secure global mobile gaming publishing deals and forge new alliances with leading studios, working closely with the Product Strategy and Corporate Development teams, among others.

In the words of Henry Lowenfels, President and CBO at Homa: “We are building something massive here at Homa, and it starts with strategic partnerships and a world-class studio ecosystem. We’re excited to welcome Devin to the team and leverage his strong network and expertise to continue growing our business”.

“I’m truly excited to join Homa at this pivotal moment in its growth trajectory and to collaborate with such a seasoned team. I look forward to connecting with the best studios that can contribute to Homa’s mission of providing audiences with amazing gaming experiences,” added Devin Radford, VP of Business Development at Homa.

The post Homa appoints Devin Radford as VP of Business Development appeared first on European Gaming Industry News.

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