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Decoding Success in the iGaming: A Conversation with Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook
SOFTSWISS has been a prominent player in the iGaming industry. Based on your experience, what are the top three success strategies that betting operators should adopt to thrive in today’s competitive market?
First of all, sportsbooks should extend their offerings beyond football. We highly recommend operators explore low-season sports and those traditionally underestimated by the industry, such as basketball and Australian football. SOFTSWISS supports its partners by delivering informed recommendations and comprehensive reports on diverse sports events. The strategic diversification of bets across various sports and events serves to mitigate risks effectively.
The second recommendation centres on increasing betting volume by prioritising live and imminent events, given their tendency to attract higher stakes. Notably, in Q3’23, live bets surpassed pre-match bets by almost two-fold. Consequently, it is imperative for operators to provide a user-friendly platform with live broadcasting capabilities to facilitate a seamless betting experience. Additionally, promoting the placement of parlay or combo bets emerges as an additional strategy to enhance revenue, given their inherently higher profit margins.
Player engagement is another key to igaming success. Surely, you’ve heard this many times. But it is. Otherwise, it wouldn’t get so much attention. Recognising this, SOFTSWISS provides a diverse array of engagement tools, encompassing exclusive bonuses and jackpots. At the same time, we advise operators to meticulously evaluate the value of bonuses, ensuring they reward players judiciously without excess. Finding the right balance between bonuses and odds is critical, and we help our partners with that.
With the rapid evolution of technology in the betting industry, how does SOFTSWISS leverage technological advancements to aid betting operators in achieving success? Can you share a specific example or case study?
The most buzzing technology for the last year is artificial intelligence (AI). I believe that using such a powerful tool is a revolutionary shift in an operator’s approach. We have a dedicated team working with AI. Currently, we utilise AI-based tools to personalise content within the SOFTSWISS Sportsbook. This involves tailoring event displays according to individual player preferences, gathering real-time data on player activity, and implementing various advanced functionalities. Our system is designed to discern and present the most attractive options for players, enhancing their overall gaming experience.
All these tools help operators engage players more and influence metrics like the number of bets or the average bet. When a player is presented with a match involving their favourite team, the likelihood of them placing a bet significantly increases. This contrasts with the scenario where they have to navigate through the feed to find something of interest, highlighting the significance of personalised and easily accessible content in driving user engagement and betting activity.
Regulations play a crucial role in the betting industry, especially in Europe. How does SOFTSWISS assist betting operators in navigating the complex regulatory landscape, and what strategies do you recommend for staying ahead of regulatory changes?
Our commitment is to simplify the operator’s journey from a legal perspective. One of the most challenging things is licensing. We strive to offer the highest quality product that adheres to international standards. It’s not just words. Recently, we received GLI-33 certification for Event Wagering Systems, which marks a huge advancement for us in securing country licences. This certification reflects the substantial effort we’ve invested in meeting standards, encompassing a significant portion of local software requirements worldwide.
Also, we carefully monitor gambling regulation news and share our expertise with current and potential partners. SOFTSWISS experts have experience in the licensing process for a number of countries, so we work closely with every partner to provide optimal support on the legal aspects of their business. Our flexibility and customer-centric approach enable us to tailor solutions that benefit all parties involved.
In response to your second question, a key strategy involves selecting an experienced partner with high-quality software. This decision significantly streamlines the operator’s journey into the legal aspects of the business, providing a foundation for a smoother and more successful operational landscape.
Engaging and retaining customers is vital for any betting operator. What innovative strategies or tools does SOFTSWISS offer to help operators enhance customer engagement and loyalty?
Within the SOFTSWISS Sportsbook, we feature a range of unique bonuses that stand out in the industry. These bonuses, including the Hunting and Lootbox Bonus, Hunting Tournaments, and Freebet Booster, are pivotal in significantly enhancing player engagement.
As I said earlier, operators often struggle to determine the right amount of bonuses to offer players without overdoing it. Tailoring bonuses to match individual betting activity is crucial, creating an incentive structure that resonates with players and encourages sustained engagement.
Our Hunting System is an excellent example of how to achieve this balance. It operates automatically, guaranteeing that players who bet larger amounts receive proportionally sized free bets while those with smaller bets receive more modest bonuses. This approach prevents scenarios where players making, for instance, two or three thousand euros in bets receive bonuses that may not align with their preferences. Conversely, the system also caters to smaller bets, avoiding the presentation of bonuses that might be disproportionate for such betting amounts.
In addition to tools, SOFTSWISS provides engaging systems like the SOFTSWISS Jackpot Aggregator. It offers a variety of different jackpot types designed to capture the interest of diverse players. For example, the recently launched Prime Jackpot is a new type of progressive jackpot. Its uniqueness lies in its connection to a broad network of multiple online casino brands. Through Prime Jackpot, iGaming brands wishing to participate in a network jackpot campaign contribute a proportionate amount based on their overall betting volume. Once a jackpot is won, the reward is disbursed from this shared pool which continues to grow progressively through player bets. This gamification strategy enhances player interest and entices former players to return to the platform.
As you prepare for SiGMA Europe this November, what are SOFTSWISS’ main objectives for the event? Are there any specific success stories or strategies you’re eager to share with attendees?
SiGMA Europe presents a valuable opportunity to forge connections with both existing and potential partners within the industry.
Our presence at the exhibition comes with a fresh concept celebrating the tenacity and resilience of iGaming businesses. Inspired by the diverse Maltese wildlife, our theme focuses on the resolute grip of local crabs and lobsters in their natural habitats.
Just as these creatures tenaciously cling to rocks and reefs, SOFTSWISS is committed to assisting our partners in achieving their goals, even in the face of challenges. Our comprehensive suite of solutions provides the foundation for success in the ever-evolving iGaming landscape.
I am confident that our presence at SiGMA Europe will be valuable for industry professionals. Using this opportunity, I invite you to visit our stand 2129 to meet in person.
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GoldenRace, proveedor líder de premiados deportes virtuales y soluciones apuestas, ha presentado la última versión de su emblemático juego de números, Spin2Win & Spin2Win Royale. Reconocido por su sencillez, dinamismo y altas recompensas, este título se ha convertido en una pieza clave del portfolio de la compañía y en una herramienta de participación comprobada para operadores de todo el mundo.
Los juegos de números siguen siendo una de las verticales más sólidas dentro del mercado internacional de apuestas. Cifras de H2 Gambling Capital confirman que los productos de casino representaron en Europa 21.500 y 8.500 millones en ingresos brutos de juego (GGR) para los mercados online y retail respectivamente, en 2024. Sus reglas claras, ciclos cortos y premios frecuentes los convierten en los favoritos de los jugadores y en una fuente estable de ingresos para los operadores.
En GoldenRace, nos esforzamos constantemente por mejorar nuestros productos, haciéndolos más atractivos y accesibles con cada lanzamiento. Y esta filosofía se aplica a toda nuestra cartera. Big5, una innovadora versión del fútbol virtual, y RaceDay, que reúne todos los tipos de carreras en un solo producto, son solo dos ejemplos recientes. Esta versión de Spin2Win continúa por el mismo camino.
Entre sus mejoras destacan una interfaz de usuario totalmente optimizada y una ruleta renovada e impactante que eleva la emoción de cada giro. El juego también incorpora estadísticas más claras, la opción de juego automático en el modo instantáneo y la función multiplicador en el modo programado, herramientas diseñadas para agilizar la toma de decisiones, aumentar la
participación y alargar las sesiones de juego.
Spin2Win mantiene además su variedad con cuatro formatos distintos: Clásico, Royale, Americano y Americano Royale. Las versiones Royale incluyen una ruleta de sectores que amplía las opciones de apuesta, mientras que las versiones Americanas destacan el doble cero verde con cuotas totalmente transparentes. Los operadores se benefician de una configuración flexible, múltiples formatos de cuotas y validaciones automáticas que garantizan un juego justo y estable.
Con este relanzamiento, GoldenRace reafirma su liderazgo en el vertical de los juegos de números e invita a operadores y jugadores a descubrir una nueva era de giros.
The post Spin2Win de GoldenRace regresa más fuerte appeared first on European Gaming Industry News.
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GoldenRace, the leading provider of award-winning Virtual Sports and betting solutions, has unveiled the latest version of its emblematic number game, Spin2Win&Spin2Win Royale. Recognised for its simplicity, fast gameplay and high rewards, the title has become a cornerstone of the company’s portfolio and a proven engagement tool for operators worldwide.
Number games continue to be one of the most reliable verticals in the global betting market. Figures from H2 Gambling Capital confirm that casino-style products represented 21.5 and 8.5 billion in GGR for online and land-based markets, respectively, in 2024. Their clear rules, short cycles and frequent payouts make them a favourite among players and a steady source of revenue for operators.
At GoldenRace, we constantly push to improve our products, making them more engaging and accessible with every release. And this philosophy runs across our entire portfolio. Big5, a groundbreaking take on Virtual Football and RaceDay, which unites all race types in a single product, are just two recent examples. This version of Spin2Win continues this path.
Among the improvements are a fully optimised user interface and a renewed, visually striking wheel that boosts the excitement of every spin and clearer statistics. The game also incorporates an Autoplay option in instant mode and a Multiplier feature in scheduled mode – tools designed to enhance decision-making, increase engagement and extend player sessions online.
Spin2Win also maintains its variety with four distinct versions: Classic, Royale, American and American Royale. Royale formats introduce an additional sectors wheel that expands betting options, while the American variants highlight the double green with fully transparent odds. Operators benefit from flexible configuration, multiple odds formats and automated validations that ensure seamless and fair gameplay.
With this relaunch, GoldenRace confirms its leadership in the number games vertical and invites operators and players to discover a new era of spinning.
The post GoldenRace’s Spin2Win returns stronger appeared first on European Gaming Industry News.
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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has been granted a Class 2 license by Romania’s National Gambling Office (ONJN), authorizing the company to distribute specialized gaming software across one of Europe’s fastest-growing regulated markets.
The license, granted under Decision No. 273, enables Expanse Studios to provide its portfolio of proprietary slot games, crash games, and casino content to licensed Romanian operators. This approval positions the company to serve a market that generated approximately €600 million in gross gaming revenue in 2024 and maintains one of Europe’s highest channelization rates at over 90%.
Strategic Entry into High-Growth Regulated Market
Romania represents one of Eastern Europe’s most dynamic iGaming jurisdictions, with internet penetration reaching 88% of its 19 million population and a regulatory framework that has attracted over 50 licensed operators. The market has demonstrated consistent growth, with total industry turnover exceeding €2 billion in 2023, reflecting a 15% year-over-year increase.
The Class 2 B2B license allows Expanse Studios to distribute content to Romania’s licensed B2C operators without establishing a Romanian entity or paying Romanian corporate taxes, while providing access to a market where mobile gaming dominates and player engagement continues to accelerate.
Romania’s stringent licensing requirements under Government Emergency Ordinance 77/2009 make ONJN approval a significant credential for B2B providers. The regulatory framework emphasizes technical compliance, player protection, and operational transparency—requirements that align with Expanse Studios’ existing European operations across 1,300+ casino brands.
“Securing ONJN approval validates our technical capabilities and regulatory compliance standards in one of Europe’s most demanding jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “Romania offers substantial distribution opportunities through licensed operators serving a tech-savvy player base with strong engagement metrics. This license strengthens our European B2B footprint and demonstrates our ability to meet the compliance requirements of mature regulated markets.”
Expanding B2B Distribution Infrastructure
The Romanian license complements Expanse Studios’ recent European partnerships, reflecting accelerating demand for the company’s content across regulated jurisdictions. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, Expanse continues scaling its high-margin B2B operations across Europe, Latin America, and North America.
Romania’s market characteristics—including preference for mobile platforms, strong affinity for slot content, and established payment infrastructure—align well with Expanse Studios’ content portfolio and distribution model. The company’s games will be available to Romanian operators seeking certified, compliant content for their licensed platforms.
This license approval reinforces Golden Matrix Group’s broader strategy of expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and sustainable growth trajectories.
The post Expanse Studios Secures Romanian Class 2 B2B Gaming License appeared first on European Gaming Industry News.
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