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DELASPORT AND BEYONDPLAY UNITE EFFORTS TO SKYROCKET PLAYER ENGAGEMENT
Leading iGaming supplier Delasport partners with multiplayer and jackpot engagement software developer BeyondPlay to boost the player experience of Delasport’s licensees. Delasport is about to introduce a Cross-Casino-Provider Jackpot system, powered by BeyondPlay, allowing casino players to play the games they like with the thrill of an overarching jackpot.
This partnership gives Delasport’s licensees the ability to create different types of jackpots to increase player engagement and retention. The main configurations are “Progressive”, “Community”, “Time-Based”, “Event-Based”, and “Amount-based”. The content-agnostic jackpot can be applied to any casino game, including Live casino ones.
The new addition is a logical next step for Delasport since it aligns with the company’s overall strategy of revolutionizing player engagement and retention in iGaming. The announcement is part of a series of retention-related news and improvements, including the introduction of Player Engagement tools and Delasport’s proprietary ‘My Era’ suite. The latter proved to be a game-changer with retention skyrocketing after the implementation of ‘My Sportsbook’, ‘My Event Builder’, and ‘If Bet’ for sports betting operators and the upcoming ‘In-Game Booster Panel’ and the personalization feature ‘My Casino’.
Delasport is taking the Jackpot to new heights by offering it on any RNG or Live Casino game which features real time jackpot data and interactive jackpot win animations within the game screen.
“We, at Delasport, have an official duty to provide our partners with the means to go beyond content and elevate the players’ betting experience. Partnering up with BeyondPlay is yet another way we are advancing towards this goal”, says Delasport’s CEO Oren Cohen Shwartz regarding the deal. “Our partners will soon be able to offer to their players a cross-provider jackpot on any casino and live casino game. Their players will be able to play any of their favorite games with the option to also hit the jackpot. In addition, our partners have the flexibility to choose between network and local jackpot pools that will guarantee that when the jackpot is blown the winner will be one of their players.”
Delasport’s Head of Casino Ralitsa Zareva also comments on the new partnership:
“Working with BeyondPlay proved to be a real pleasure and we’re excited to show our licensees and their players the end result. We’re very serious about player engagement and retention and the Cross-Provider Jackpot is just the latest proof of our commitment.”
BeyondPlay’s COO Jacqui Gatt shares the same notion.
“This collaboration marks a significant milestone for BeyondPlay as we join forces with Delasport and provide our cutting-edge jackpot software on their powerful platform.
Through this partnership, we’re enabling Delasport and its licensees to create their very own exclusive jackpots and harness the full potential of BeyondPlay’s jackpot software.
We are confident that this partnership will not only elevate the players’ gaming experience, but also provide Delasport with a competitive edge in the market. Together, we look forward to delivering a world-class gaming experience that exceeds the expectations of both operators and players alike.”
About Delasport
Delasport is a leading iGaming software supplier that delivers a modern one-stop-shop solution for sports betting, online casino, and player account management. Their platform focuses on player experience through personalization, unique exciting ways to bet, strong retention capabilities with rich player engagement suite and cutting-edge technological innovations.
Since its founding in 2010, Delasport has won multiple international awards for its sportsbook and managed services, and has gained a proven track record of excellence, stability, and overall success.
Currently, Delasport has hundreds of experts in various IT, Operations, and business fields and several offices: in Bulgaria (Sofia and Plovdiv), Ukraine, and Malta.
About BeyondPlay
BeyondPlay is an innovative startup that is set to disrupt the world of real-money gaming and redefine the playing experience, translating the latest trends into cutting-edge technology, and combining traditional gaming experience with the needs of the next-generation players.
Our robust Jackpot Management System offers highly customisable jackpots, driving incremental revenue for your business and serving as an additional layer of engagement for players.
With our flagship Multiplayer product, BeyondPlay aims to raise the stakes in the entertainment value game by transforming solitary game sessions into engaging multiplayer, entertainment experiences with the community, real-time sharing, and TOGETHERNESS at heart.
Both the BeyondPlay Jackpot and Multiplayer products are test-labs approved, certified, and licensed by MGA, UKGC, SGE and AGCO, with additional license and certification applications in the pipeline.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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