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Sam Sadi predicts Fanatics success at Xtremepush iGaming event
Fanatics has the tools to come out on top in the race between the two major newcomers in the US sports betting market, according to LiveScore Group CEO Sam Sadi.
Speaking at iGaming 2024: The Future of iGaming, an event hosted by Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), Sadi outlined his belief that the superior knowledge and experience of the Fanatics team presents them with a significant competitive advantage over rivals ESPN Bet.
Flutter, the parent company of FanDuel, has estimated that the overall regulated sports betting market in the US will be worth more than $40 billion by 2030.[MC1]
“Fanatics has the better chance of winning,” said Sadi, in a fireside chat with Xtremepush CEO Tommy Kearns at London’s Southbank Centre. “ESPN Bet probably won’t, unless they realise the full difficulties they face with Barstool, they understand what’s missing, they’re patient and they invest a lot in technology.
“Why should Fanatics win? Because they already understand it. A lot of their executives, management and engineering team come from Sky Bet. They know what it takes to build a world-class sportsbook and they know that convergence is difficult. They’re willing to be patient and construct an entire ecosystem piece by piece, with every component being best-in-class.”
Coveting convergence
Sadi also touched on the hot topic of convergence in sports betting, such a big area for his company LiveScore and LiveScore Bet, outlining the area in which he sees scope for innovation.
“A lot of technology resources today are spent on remaining compliant,” he said. “We are in an over-regulated industry where margins have been eroded, meaning companies can’t invest as much in innovation.
“Just as we have done, you are looking for alternative strategies and inefficiencies in the ecosystem of sports content and media. If you include this in a fully owned ecosystem, there is margin for improvement. This is the part of the experience where you can start innovating and investing, as opposed to within a sportsbook where you can’t make as much of a difference.”
Player Engagement 2.0 – Turning Visitors into Loyal Players
Other external speakers at the well-attended event, which hosted operators, suppliers and media from the iGaming industry, included Joanna Beaton, Head of CRM at Kwiff, Adrian Căpriţă, CRM and VIP Director at Superbet, and Tom Dyson, Head of Gaming Managed Services at EveryMatrix, who discussed the future of player engagement, retention and loyalty.
Beaton also expanded on the theme of regulation and the consequent need to retain players, with personalised experiences acting as a powerful engagement tool.
“A lot of the attention has been on acquisition, but as the market becomes more saturated, regulation becomes stricter and deposit limits are there to deal with, so retention has to become central. How do you stand out if you can’t bonus your player who is playing with three or four more other bookies through your product?
“It’s really important to know your player profiles and half the job is understanding data. If not, you’re basically throwing money into the wind and hoping for the best. We’ve worked with Xtremepush over the last year and have hundreds of attributes now in terms of player profiles, which have enabled some beautiful onboarding journeys. Because of the level of data that we have access to, we’ve seen tremendous uplift.”
Dyson’s view, meanwhile, was that there are limits to the extent to which brand marketing is effective in the battle for player retention.
“Brand recognition is the only area where I can see marketing being responsible for retention,” he said. “How often can I get my brand in front of someone I’ve had a contact point with? Thereafter, the responsibility is with the product. You have to get players in the door and engage them with an experience that might be different, but which needs to match up with what you promised. That needs to happen in real-time, because tomorrow they might have already been sent to other operators.”
Pushing the positives
For Beaton, the fundamental key to unlocking player loyalty is the provision of a positive initial experience.
“Even though we have a sizable brand, we are in a congested market and looking after players should be a priority,” she added. “When players come through the door, creating memorable positive experiences is what builds the foundation of loyalty. This is especially the case when regulation is getting tighter and bonusing is becoming harder. While acquisition is important, retention and creating that first positive experience is vital.”
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Revenant XSpark Beat S8UL To Become Champions Of The Pokémon UNITE Winter Tournament, Qualify For Finals In Japan
Hosted by Skyesports, Revenant XSpark cruised through the competition to join GodLike Esports as the Indian representatives in the finals in Japan.
The Pokémon UNITE Winter Tournament 2025 – India, an open-for-all esports competition for the mobile game by The Pokémon Company and executed by Skyesports, has concluded. After an intense round of qualifiers, group stage, and playoffs, Revenant XSpark edged out S8UL Esports in the grand final to emerge as champions.
Revenant XSpark will now join GodLike Esports as the two Indian teams set to represent the region at the Pokémon UNITE Asia Champions League Finals in Japan, scheduled for March 29 and 30.
Revenant XSpark were in red-hot form throughout the Pokémon UNITE Winter Tournament India 2025. They won all three of their group-stage matches before a dominant run through the upper bracket in the playoffs.
During the playoffs, they defeated Elites and Global Esports, before facing off against S8UL in the upper bracket final, where they secured a 2-1 victory. S8UL managed to bounce back with a win in the lower bracket, setting up a much-anticipated rematch in the Grand Finals of the Pokémon UNITE Winter Tournament 2025 – India. However, their hopes of redemption fell short, as Revenant XSpark once again emerged victorious with another 2-1 triumph. The team also pocketed $3,000 of the $10,000 prize pool for placing first.
For Revenant XSpark, this victory marks redemption after a hugely disappointing loss in the Pokémon UNITE ACL India League Finals. The India League, which concluded on Jan. 26, 2025, was the top level of competitive Pokémon UNITE esports in the region, while the Winter Tournament provided an open platform for all players to participate.
Revenant XSpark was among the eight invited teams to the Pokémon UNITE ACL India League 2025. After dominating the group stage and securing a direct spot in the Grand Finals, their championship dreams were shattered as GodLike Esports staged a spectacular run – winning 7 back-to-back series – to claim the title.
The two teams will now carry India’s hopes at the Pokémon UNITE Asia Champions League 2025 Finals in Japan, where they will be among 16 top squads from across the region competing for glory.
The post Revenant XSpark Beat S8UL To Become Champions Of The Pokémon UNITE Winter Tournament, Qualify For Finals In Japan appeared first on European Gaming Industry News.
The 2025 edition of the ICE Landmark Awards, the initiative which celebrates milestone achievements and successes in international gaming, took place on the middle day of ICE Barcelona. Presented on the show floor during the world’s biggest ever gathering of gambling industry professionals, the Landmark Awards recognised watershed events, milestone achievements and contributions from a cross-section of progressive organisations and individuals.
Explaining the background to the Awards, Stuart Hunter, Managing Director of Clarion Gaming said: “We felt that there was a place for a totally original Awards program which was accessible, open to everyone in the industry and which recognised a very significant milestone or achievement.
“The first edition of the Landmarks to be held in Barcelona represents a stellar line-up of winners all of whom have made a major contribution to the industry. I am delighted to confirm that the 2025 Landmark Award winners are: EvenBet Gaming (20th Anniversary); Win Systems Group(30th Anniversary); International Betting Integrity Association (20th Anniversary); Novomatic Group (45th Anniversary); Aristidis Tsikouras, CEO of GeWeTe (25-years of service with the MERKUR Group); Pieter Remmers, founder-chairman of Assissa G4 (35-years dedicated to responsible gambling); Tracy Cohen, director of marketing at TCSJOHNHUXLEY (30-years’ service to the industry) and Jan Jones Blackhurst, board member at Caesars Entertainment and CEO-in-residence at the International Gaming Institute, University of Nevada Las Vegas (Pioneering leadership in gaming, politics and philanthropy).
Reflecting on his Landmark, Pieter Remmers confirmed: “I’m very happy to receive this award. I’ve been in this business a very long time. When you look at my resumé, it seems like my career has been dedicated to responsible gambling, so it’s very gratifying to have my work recognised in this way.”
Jason Foley-Train, head of International Development at the International Betting Integrity Association added: “We’re delighted to receive this prestigious Landmark Award from Clarion Gaming. ICE is a cornerstone of the gaming industry, and it’s an honour to be recognised by an event with such a rich history and enduring impact.”
Since their introduction in 2019 over 50 individuals and organisations have been recognised with an ICE Landmark Award. Recipients have included the innovators, developers, entrepreneurs, pioneers and personalities who make the international gambling industry truly unique.
The post Trailblazers recognised at ICE Barcelona as Landmark Award winners announced appeared first on European Gaming Industry News.
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Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins
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The post Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins appeared first on European Gaming Industry News.
Revenant XSpark Beat S8UL To Become Champions Of The Pokémon UNITE Winter Tournament, Qualify For Finals In Japan
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