Casino brand signs partnership with World Seniors Snooker in latest deal
Mr Vegas, owned by leading gaming operator Videoslots, has announced a new agreement by being named sponsor of the Snooker 900, a World Seniors Snooker (WSS) tournament, expanding its brand into a third sport in a matter of weeks.
The WSS event, held on December 29 at Epsom Racecourse, is set to enhance Mr Vegas’ visibility in the United Kingdom following recent partnerships with EFL club West Bromwich Albion and the PDC, being named title sponsor of two of its biggest tournaments over the next year.
Set to be broadcast live and exclusive in the United Kingdom on Channel 5 over the festive period, snooker icons such as Stephen Hendry and Jimmy White will play in a quick-fire round robin format with the top two from each group progressing to the knockout stages.
With this deal, Mr Vegas is fast becoming one of the United Kingdom’s most up-and-coming online casinos, further bolstering awareness of its brand across the region.
“Following on from recent deals within football and darts, we are excited to extend Mr Vegas’ outreach into snooker during one of the busiest times of the year,” the Deputy Chief Executive Officer for Mr Vegas, Ulle Skottling, said. “The United Kingdom is a key territory for us and announcing this trio of sponsorships over the past two months will undoubtedly boost Mr Vegas’ reputation within the sporting world.”
“We are delighted to be partnering with Mr Vegas to bring the first ever snooker tournament to Channel 5,” the Chairman for the WSS, Jason Francis, said. “The line-up includes some of the sport’s most decorated and loved players and we look forward to them doing battle on the table and entertaining our guests off it.”
