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What Artificial Intelligence Means for the Casino Industry
Any marketing specialist worth their salt will tell you that Artificial Intelligence is fundamentally transforming the casino industry. It is reshaping the way in which we operate, cater to players and manage their experiences.
Working at Mr. Gamble, I am quick to embrace everything new and innovative but I believe the industry as a whole will greatly benefit from more companies realizing the potential of this technology.
The Evolution of AI in Online Gambling
Throughout the eventful journey of AI’s integration into the industry, it evolved from a novel tool for data analysis to a crucial component in virtually every aspect of the gambling sector.
In the late 90s, during AI’s initial foray into gambling, its role was basic. It mainly focused on data analysis for operational efficiency and understanding customer patterns.
It wasn’t until the mid-2000s that the advent of more sophisticated machine learning algorithms led to predictive analytics. Casinos began using AI to not only analyze past behaviors but also predict future player preferences and trends. A decade later, AI systems even became capable of identifying and responding to suspicious activities.
Finally, nowadays the focus shifted once again, with new casino sites increasingly relying on AI to monitor player behaviors for signs of problem gambling.
As a CMO whose career has been closely tied to the industry for many years, I’ve experienced these changes firsthand. Surprisingly, AI often goes underappreciated, with many people either taking it for granted or choosing to ignore its benefits. With this in mind, I’d like to highlight the ways in which AI is helping the industry.
Enhancing Customer Experiences With AI
One of the most exciting applications of AI is in personalizing the customer experience. Imagine a scenario where a player walks into your casino, and AI-driven systems analyze their previous behavior, suggesting games that align with their preferences. The player wouldn’t have to scroll through the entire game library to find 3D slots or virtual poker.
This isn’t a far-fetched future; it’s happening now. By leveraging AI, we’re not just offering games but curating experiences that resonate with each individual, making them feel valued and understood.
AI in Fraud Detection and Security
Another critical aspect where AI has been a game-changer is security and fraud detection. AI algorithms can monitor gaming patterns, spot irregularities, and flag potential cheating or fraud. This capability is crucial in maintaining the integrity of our games and the trust of our players.
As a CMO, I understand that a casino’s reputation hinges on its fairness and security, and AI is instrumental in upholding these values.
A Boon for Marketing
From a marketing perspective, AI is a potent tool. It streamlines operations, automates mundane tasks, and provides insightful data that guide our marketing strategies.
Common wisdom dictates that for every 1 hour spent on creating ads, at least 2 hours should be spent on researching the target demographic. AI helps us cut down this work significantly, by segmenting our audience, understanding their behavior, and predicting trends. This leaves us with more time and energy to craft targeted and effective marketing campaigns.
With Christmas on the way, perhaps it’s time those on the fence dipped their toes into AI-assisted marketing.
Technological Limitations: AI and Biases
As I was writing this piece, it occurred to me how saccharine this all sounded, so I’m inclined to add a spoonful of salt. Long story short, AI is made by humans and thus may sometimes exhibit the same logical pitfalls as the rest of us.
A famous story about a faulty soap dispenser showed that even technology can show signs of racial bias. Trained exclusively by a group of researchers with pale complexion, the sensor did not trigger upon seeing darker skin, resulting in entire demographics of people not getting to use a simple soap dispenser.
Another story is about a Chinese woman whose friend was supposedly able to unlock her Face ID-protected iPhone X. The facial recognition software was plagued by the same bias as its soap-dispensing colleague.
This bears repeating: the AI technology by itself is neutral. AI systems are only as good as the data they are trained on. Poor quality, biased, or incomplete data can lead to inaccurate or unfair outcomes.
While the old adage of “A poor craftsman blames his tools” was invented way before the coming of AI, its wisdom is as true as ever.
Other Challenges and Ethical Considerations
Speaking from personal experience, using AI is incredibly addictive. There is temptation to allow AI to remove all of your bottlenecks – perhaps a leftover from the startup industry with its commitment to solve everything with technology – but we must be vigilant of its shortcomings.
AI algorithms, especially those based on deep learning, can be highly complex and operate as “black boxes,” making it difficult to understand how they arrive at certain decisions or predictions. This lack of transparency can be a significant issue, especially in areas where explainability is crucial.
There is also public skepticism and mistrust towards AI, especially in sensitive areas like gambling and adjacent areas like digital art. Building and maintaining public trust is essential for the successful adoption of AI technologies. Used inappropriately, AI can exacerbate problem gambling instead of helping us identify and support those in need.
Lastly, remember that people are your most valuable resource. While AI can remove some of the pain points, it can never substitute the real person behind the screen. Some of the best ideas in Mr. Gamble’s history came as a result of just a simple ChatGPT prompt but team brainstorming.
Embracing AI for a Sustainable Future
AI is not just a technological advancement for the casino industry; it’s a paradigm shift. Despite some of the challenges, both ethical and technological, I still see AI as an invaluable ally in understanding our players better.
Whether you agree with this or not, the future of casino gaming from now on is intertwined with AI, and we at Mr. Gamble are excited to be at the forefront of this revolution, embracing the myriad opportunities it presents.
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GoldenRace, proveedor líder de premiados deportes virtuales y soluciones apuestas, ha presentado la última versión de su emblemático juego de números, Spin2Win & Spin2Win Royale. Reconocido por su sencillez, dinamismo y altas recompensas, este título se ha convertido en una pieza clave del portfolio de la compañía y en una herramienta de participación comprobada para operadores de todo el mundo.
Los juegos de números siguen siendo una de las verticales más sólidas dentro del mercado internacional de apuestas. Cifras de H2 Gambling Capital confirman que los productos de casino representaron en Europa 21.500 y 8.500 millones en ingresos brutos de juego (GGR) para los mercados online y retail respectivamente, en 2024. Sus reglas claras, ciclos cortos y premios frecuentes los convierten en los favoritos de los jugadores y en una fuente estable de ingresos para los operadores.
En GoldenRace, nos esforzamos constantemente por mejorar nuestros productos, haciéndolos más atractivos y accesibles con cada lanzamiento. Y esta filosofía se aplica a toda nuestra cartera. Big5, una innovadora versión del fútbol virtual, y RaceDay, que reúne todos los tipos de carreras en un solo producto, son solo dos ejemplos recientes. Esta versión de Spin2Win continúa por el mismo camino.
Entre sus mejoras destacan una interfaz de usuario totalmente optimizada y una ruleta renovada e impactante que eleva la emoción de cada giro. El juego también incorpora estadísticas más claras, la opción de juego automático en el modo instantáneo y la función multiplicador en el modo programado, herramientas diseñadas para agilizar la toma de decisiones, aumentar la
participación y alargar las sesiones de juego.
Spin2Win mantiene además su variedad con cuatro formatos distintos: Clásico, Royale, Americano y Americano Royale. Las versiones Royale incluyen una ruleta de sectores que amplía las opciones de apuesta, mientras que las versiones Americanas destacan el doble cero verde con cuotas totalmente transparentes. Los operadores se benefician de una configuración flexible, múltiples formatos de cuotas y validaciones automáticas que garantizan un juego justo y estable.
Con este relanzamiento, GoldenRace reafirma su liderazgo en el vertical de los juegos de números e invita a operadores y jugadores a descubrir una nueva era de giros.
The post Spin2Win de GoldenRace regresa más fuerte appeared first on European Gaming Industry News.
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GoldenRace, the leading provider of award-winning Virtual Sports and betting solutions, has unveiled the latest version of its emblematic number game, Spin2Win&Spin2Win Royale. Recognised for its simplicity, fast gameplay and high rewards, the title has become a cornerstone of the company’s portfolio and a proven engagement tool for operators worldwide.
Number games continue to be one of the most reliable verticals in the global betting market. Figures from H2 Gambling Capital confirm that casino-style products represented 21.5 and 8.5 billion in GGR for online and land-based markets, respectively, in 2024. Their clear rules, short cycles and frequent payouts make them a favourite among players and a steady source of revenue for operators.
At GoldenRace, we constantly push to improve our products, making them more engaging and accessible with every release. And this philosophy runs across our entire portfolio. Big5, a groundbreaking take on Virtual Football and RaceDay, which unites all race types in a single product, are just two recent examples. This version of Spin2Win continues this path.
Among the improvements are a fully optimised user interface and a renewed, visually striking wheel that boosts the excitement of every spin and clearer statistics. The game also incorporates an Autoplay option in instant mode and a Multiplier feature in scheduled mode – tools designed to enhance decision-making, increase engagement and extend player sessions online.
Spin2Win also maintains its variety with four distinct versions: Classic, Royale, American and American Royale. Royale formats introduce an additional sectors wheel that expands betting options, while the American variants highlight the double green with fully transparent odds. Operators benefit from flexible configuration, multiple odds formats and automated validations that ensure seamless and fair gameplay.
With this relaunch, GoldenRace confirms its leadership in the number games vertical and invites operators and players to discover a new era of spinning.
The post GoldenRace’s Spin2Win returns stronger appeared first on European Gaming Industry News.
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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has been granted a Class 2 license by Romania’s National Gambling Office (ONJN), authorizing the company to distribute specialized gaming software across one of Europe’s fastest-growing regulated markets.
The license, granted under Decision No. 273, enables Expanse Studios to provide its portfolio of proprietary slot games, crash games, and casino content to licensed Romanian operators. This approval positions the company to serve a market that generated approximately €600 million in gross gaming revenue in 2024 and maintains one of Europe’s highest channelization rates at over 90%.
Strategic Entry into High-Growth Regulated Market
Romania represents one of Eastern Europe’s most dynamic iGaming jurisdictions, with internet penetration reaching 88% of its 19 million population and a regulatory framework that has attracted over 50 licensed operators. The market has demonstrated consistent growth, with total industry turnover exceeding €2 billion in 2023, reflecting a 15% year-over-year increase.
The Class 2 B2B license allows Expanse Studios to distribute content to Romania’s licensed B2C operators without establishing a Romanian entity or paying Romanian corporate taxes, while providing access to a market where mobile gaming dominates and player engagement continues to accelerate.
Romania’s stringent licensing requirements under Government Emergency Ordinance 77/2009 make ONJN approval a significant credential for B2B providers. The regulatory framework emphasizes technical compliance, player protection, and operational transparency—requirements that align with Expanse Studios’ existing European operations across 1,300+ casino brands.
“Securing ONJN approval validates our technical capabilities and regulatory compliance standards in one of Europe’s most demanding jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “Romania offers substantial distribution opportunities through licensed operators serving a tech-savvy player base with strong engagement metrics. This license strengthens our European B2B footprint and demonstrates our ability to meet the compliance requirements of mature regulated markets.”
Expanding B2B Distribution Infrastructure
The Romanian license complements Expanse Studios’ recent European partnerships, reflecting accelerating demand for the company’s content across regulated jurisdictions. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, Expanse continues scaling its high-margin B2B operations across Europe, Latin America, and North America.
Romania’s market characteristics—including preference for mobile platforms, strong affinity for slot content, and established payment infrastructure—align well with Expanse Studios’ content portfolio and distribution model. The company’s games will be available to Romanian operators seeking certified, compliant content for their licensed platforms.
This license approval reinforces Golden Matrix Group’s broader strategy of expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and sustainable growth trajectories.
The post Expanse Studios Secures Romanian Class 2 B2B Gaming License appeared first on European Gaming Industry News.
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