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MiFinity to Exhibit in SiGMA Europe 2023 Summit in Malta

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MiFinity, the innovative payments provider, is exhibiting its industry-leading products and solutions at the SiGMA Europe Summit in Malta. The conference, taking place between the 13th and 17th of November, presents professionals across the iGaming industry with an invaluable opportunity to network, exhibit, and gain industry insights.

MiFinity looks forward to inviting attendees to visit Stand 2012. Operators looking to partner with a payment service provider with extensive global reach, multiple payment options and innovative products should look no further than the MiFinity stand. At the booth, attendees will have the opportunity to explore the company’s vast portfolio of products while engaging in insightful discussions with the MiFinity Sales, Affiliate and Marketing teams.

MiFinity offers a range of exceptional payment solutions that are both efficient and cost-effective. The company has been operating in the online payments industry for over 18 years and has a constantly expanding network of global partner relationships. Furthermore, their technology platform is highly secure, regulated, and considered the best-in-class.

Attendees should ask the MiFinity team about its PayAnyBank and PayAnyCard services, which provide seamless and cost-effective ways to transfer funds. PayAnyBank offers fast international bank transfers across different industries, with settlement in local currencies for high and low transaction volumes. MiFinity’s PayAnyCard service supports transferring funds to VISA, MasterCard and UnionPay for merchants that need a highly effective and cost-effective method to process withdrawals to their customers.

Additionally, it is also worth asking about the MiFinity iFrame and seeing how it can easily integrate into your cashier, enabling customers to transfer funds from their existing eWallet balance, card payments or via other local payment options from your site.

The cornerstone of MiFinity’s core services is the MiFinity eWallet, which supports the transfer of money to almost anyone in the world through its banking network and local payment options. The market-leading MiFinity eWallet, is available to customers in over 225 countries and territories and has over 75 integrated payment methods available, offering customers a choice of 17 native currencies and 21 languages in the MiFinity app and desktop experience. In addition, the digital wallet is available for customers to use as a payment method for 700+ live brands, providing more choices than ever to its players.

MiFinity’s customers are also able to utilise the eVoucher to deposit funds in their online casino accounts or load their eWallet. MiFinity eVouchers are the perfect safe and secure solution to top up your MiFinity eWallet account without the use of bank, credit or debit cards.

As a plus, MiFinity launched the most competitive affiliate programme in the industry in July 2022 – MiFinity Affiliates. MiFinity’s affiliate programme pays the highest revenue commission in the industry – of up to 35%, with commissions paid on all transfers to and FX fees. MiFinity has invested significantly in its enterprise affiliate platform to help affiliate partners manage their programmes, track conversions and access 100% accurate and on-time payments.

Stop by the MiFinity Stand 2012 to learn more about MiFinity’s exceptional payment solutions. MiFinity is committed to building strong and mutually beneficial relationships that last. We hope to see you there!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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