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SBS to Let Streaming Viewers Block Gambling, Alcohol and Fast-food Ads

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Hybrid public broadcaster SBS is introducing controls for viewers to avoid gambling, alcohol and fast-food ads on its digital streaming platform SBS On Demand as part of its responsible advertising practices.

The initiative, announced at the broadcaster’s Upfront event in Sydney on Tuesday, will be introduced in the first quarter of 2024.

Managing director James Taylor said the move was unrelated to incoming legislation on wagering ads.

“Audiences have complete control over the content they choose to watch on streaming platforms, and we’d like to give audiences a degree of control over the ads they see as well,” said Taylor.

The three advertising categories were logical choices and the ones people tended to have the strongest views on, he said.

The “solid start” was another step in increasing personalisation of services, and a demonstration of the broadcaster’s responsible advertising practices, Taylor said.

“We are providing audience members the opportunity to tell us that they don’t want to see ads in one of these categories, and I think that’s a really positive demonstration of our commitment to audiences,” he said.

“We’re not judging the products, as evidenced by the fact that we have launch partners in those categories. What we’re saying is that our commercial clients have an incentive not to advertise to people who have expressed a view about their products.”

Drinks giant Endeavour Group and wagering firm Tabcorp have backed the change.

Tabcorp’s general manager of marketing and media, Vanessa Sanford, called it an innovative initiative “that ensures advertising reaches a receptive audience”.

Jo Rose, Endeavour’s chief marketing officer, said the group was committed to “maintaining a culture of industry leadership in the responsible service, ranging, sale and marketing of alcohol”.

Unlike national broadcaster ABC, SBS derives significant revenue through commercial avenues, alongside government funding. Its recent annual report showed $173 million was raised from advertising, sponsorship and client service activities in the 2022-23 financial year, a 12.7% rise on the previous year.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Bulletin from Kambi Group plc’s Annual General Meeting 2024

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Kambi Group plc (Company Registration Number C49768) having its registered address situated at Avenue 77 Complex, A4, Triq in-Negozju, Zone 3, Central Business District, Birkirkara, CBD3010, Malta (the “Company”) held its Annual General Meeting on 21 May 2024 at its registered office (the “Meeting”).

Fourteen resolutions were presented to the Meeting. Twelve ordinary resolutions (resolutions a – l) were approved:

  • Annual Report and the Financial Statements of the Company for the year ended 31 December 2023 were approved
  • Remuneration report for the year ended 31 December 2023 was approved
  • Number of Board Members 2024 was approved
  • Board Members’ fees 2024 were approved
  • Anders Ström, Patrick Clase and Marlene Forsell were re-elected as Directors
  • Kristian Nylén and Benjie Cherniak were appointed as additional new Directors
  • Anders Ström was appointed Chairman
  • Guidelines on the appointment and composition of the Nomination Committee were approved
  • Mazars Malta were re-appointed as external auditors

All two extraordinary resolutions, resolutions m and n, obtained one majority of two required in terms of Clause 135 of the Companies Act (Chapter 386 of the Laws of Malta), and in terms of Articles 48B.2(b) of the Articles of Association of the Company. To this end, an Extraordinary General Meeting is being convened within 30 days of today’s Annual General Meeting, as per proviso in same Clause and Articles, to take a fresh vote on the proposed resolutions.

The Board extends its gratitude to Lars Stugemo and Cecilia de Leeuw for their dedicated service and contributions.

By order of the Board

Sarah Fenech
Company Secretary

 

The post Bulletin from Kambi Group plc’s Annual General Meeting 2024 appeared first on European Gaming Industry News.

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UK fans able to bet on OKTAGON MMA with SkyBet after betting market debut on William Hill

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UK fans are now able to get even more involved with OKTAGON MMA, after news broke that fans can bet on Europe’s leading MMA promotion with SkyBet.

Although fans can already bet in the UK via William Hill, the move to SkyBet opens up the market even further for fans wishing to get involved with the action.

OKTAGON has made significant strides to get more involved with its ever-growing UK fanbase, with the first ever show on these shores in November 2023 at the AO Arena in Manchester.

On the back of that success, OKTAGON returned twice in 2024; the first coming at the Utilita Arena in Newcastle in January, before an enthralling night at the Resorts World Arena in Birmingham in April.

OKTAGON MMA co-owner Pavol Neruda commented: “We are really pleased that our fanbase in the UK and Ireland can now engage even further with OKTAGON MMA.

“SkyBet is an extremely well-respected platform, and this exemplifies the growth of OKTAGON MMA in the UK and Ireland, a market where we have dedicated significant effort to expand, and shine a light on up-and-coming MMA talent.”

UK fans can place their first bet via SkyBet for the next OKTAGON tournament, when the organisation lands in Prague at the spectacular Fortuna Arena for OKTAGON 58 for the blockbuster rematch between Karlos Vemola and Attila Vegh in front of 27,000 fans.

 

The post UK fans able to bet on OKTAGON MMA with SkyBet after betting market debut on William Hill appeared first on European Gaming Industry News.

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BF Group Launches Enhanced Platform for Sports Betting and Casino Operators

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BF Group, a leading innovator in the gaming and betting industry, proudly announces the launch of the latest version of their comprehensive platform designed for sports betting and casino operators. This new iteration stands out with its cutting-edge design solutions, leveraging a headless approach to ensure seamless and modern operations.

The platform is already live with BF Group’s clients, including the leading Polish sportsbook operator, LV BET.

Marcin Doszczecko, CEO of LV BET Poland and Latvia, shared his enthusiasm: “After the initial tests, we are thrilled to be part of the pilot phase of BF Group’s new platform. We’ve observed significant improvements in operational flow and profitability. The feedback from our VIP players has been overwhelmingly positive, underscoring the platform’s quality and effectiveness.”

Wiktor Grabarczyk, CEO of BF Group, commented: “We continually develop our platforms and other products, but the improvements in this iteration are so significant that we present it as a new stage in our product evolution. We are pleased to provide our partners with an even better tool, ensuring operators and their players have a comfortable and enhanced experience with our sports betting products.”

The post BF Group Launches Enhanced Platform for Sports Betting and Casino Operators appeared first on European Gaming Industry News.

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