In a record-breaking sale, Radix has confirmed the transfer of the domain name betting.online for a staggering $400,000. The transaction, which stands out as the highest for any new gTLD in the past half-decade, was smoothly conducted directly through the registry, with escrow.com facilitating the process. According to DNJournal, this impressive sale not only marks a significant event for new generic top-level domains (gTLDs) but also secures its position as the joint fifth-highest domain sale across all TLDs in 2023.
The acquiring entity of betting.online is no stranger to high-profile domain purchases. This very business group had previously procured casino.online in 2017 for a notable amount exceeding $200,000. Their investment seems to have borne fruit, as current statistics from SimilarWeb reveal that casino.online garners over 160,000 monthly visitors, with a substantial 34% coming from direct traffic.
The trend of businesses gravitating towards these category-leading domains with new extensions is on the rise. Experts believe such domains offer enhanced search engine optimization, bolster brand credibility, and naturally draw more online visitors.
Upon sealing the deal for betting.online, Patrick Gerhard, the CEO of Casino.online, expressed his enthusiasm. “The acquisition of betting.online is a significant milestone for us. We envision leveraging this .Online domain to fortify our industry presence. Such high-value domains align perfectly with our brand’s vision and objectives,” he commented.
This sale highlights Radix’s expansive ultra-premium platinum inventory, which comprises domains pegged at a value upward of six figures in USD. The Registry has plans to either directly engage potential clients or collaborate with renowned brokerages and online marketplaces for future sales.
The acquisition of both casino.online and betting.online creates a powerful synergy in the online gambling landscape. These intuitive, keyword-driven domains offer a cohesive branding opportunity, uniting casino gaming with sports betting. Together, they’re poised to set a new benchmark in providing a comprehensive and seamless online gambling experience.
