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World Pool: UK and Irish racing hits £475 million
Turnover on World Pool bet types on British Champions Day totalled HK$202.7 million (£21.4 million), bringing the figure for all races commingled during the 19 World Pool days in the UK and Ireland to HK$4.7 billion (£475 million).
King George Day at Ascot saw the biggest jump in turnover, rising from HK$253m to a new record of HK$287m, an increase of over 13%, while 2,000 Guineas Day as well as days one and three of Royal Ascot also posted year-on-year increases.
The overall total is only marginally down on 2022’s figure of HK$4.9bn, but still significantly up on 2021 (HK3.9 billion).
Prize money won across the 131 World Pool races in the UK and Ireland this year has hit a record high of £32 million, while the World Pool Moment of the Day initiative has seen £68,000 given out – £4,000 for each of the 17 World Pool Moment of the Day winners.
Ebbe Verhestraeten, groom of Big Rock, was awarded Moment of the Day on Saturday and he will have a chance of winning a VIP trip for four to Hong Kong next year if he is to win World Pool Moment of the Year.
Outside of the UK and Ireland, World Pool meetings in Dubai, Saudi Arabia, South Africa and Australia have all posted record turnover numbers, while World Pool will be active for two further meetings in Australia: Cox Plate Day and Victoria Derby Day.
Earlier on Saturday, the Caulfield Cup broke the record for the highest turnover on a World Pool race in Australia with HK$54.24 million (AUD$10.98 million) bet into the pool, eclipsing the HKD$51.54 million (AUD$10.43 million) bet on the previous weekend’s Everest. Only two World Pool races this year – the Queen Elizabeth II Jubilee Stakes and the Dubai World Cup – have had bigger pools.
In the UK and Ireland, World Pool is accessed via the Tote, at racecourses, online and via the Tote App. All customers betting directly with the Tote benefit from Tote Guarantee which ensures all Win bets will always exceed or match the industry Starting Price.
Tote value for UK and Irish customers betting into World Pool on British Champions Day:
· Tote Win beat the Industry Starting Price in 5 out of the 6 races and matched on the remaining occasions
· Tote Win overround was 112% versus an industry Starting Price of 120%
· Tote Exacta beat Forecast in 6 out of the 6 races
· Tote Trifecta beat Tricast in 5 out of the 6 races
Tote value for customers betting on the 19 British and Irish World Pool days 2023:
· Tote Win beat the Industry Starting Price in 66% of races and matched on the remaining occasions
· A £1 bet with the Tote on every winner on British and Irish World Pool days in 2023 paid £263 more than the industry Starting Price
· Tote Win overround was 109% versus an industry Starting Price of 122%
· Tote Exacta beat Forecast in 78% of races
· Tote Trifecta beat Tricast in 84% of races races where the Tricast operated
Michael Fitzsimons, Executive Director, Wagering Products of the HKJC, said: “We are really pleased with how World Pool has been received in the UK and Ireland again this year and the turnover figures look strong against a challenging economic backdrop.
“There are many more opportunities for growth in the UK and Ireland and we look forward to being able to roll out World Pool at even more of the season’s flagship race days. Having the Lockinge, the Irish Derby and the Sun Chariot as World Pool events for the first time this year worked really well, and we look forward to adding more days in the future.
“We’d like to thank all of our partners, including the UK Tote, Racecourse Media Group and Ascot Racecourse – who have all been with us since World Pool was first created in 2019 – for all their hard work in making it another highly successful season.”
Alex Frost, Chief Executive of the UK Tote, said: “We are delighted that British and Irish racing has enjoyed such a successful World Pool season in 2023. It is incredibly positive to see revenues from World Pool supporting racecourses’ investment in prize money which was at a new record of £32 million for World Pool races this year. This highlights the increasingly important role pool betting is playing the in the future sustainability of the sport.
“Following our new five-year agreement with the Hong Kong Jockey Club, making the UK Tote the exclusive partner for World Pool in the UK and Ireland, we look forward to collaborating on exciting developments, including new bet types and further improvements to the customer experience for the 2024 season.”
Martin Stevenson, Chief Executive Officer of Racecourse Media Group (RMG), which represents the media interests of The Jockey Club, Newbury, Goodwood, York, The Curragh and Leopardstown racecourses, said: “World Pool has been a hugely important initiative for British and Irish racing to grow revenues and prize money, and it’s been great to see such strong performance again in 2023.
“We’ve added three new race days to the calendar this year with the Lockinge, Irish Derby and Sun Chariot, and hopefully we’ll be able to add some more in 2024.
“It’s been a pleasure working with the Hong Kong Jockey Club, UK Tote and all of our racecourses on World Pool this season and we are already looking forward to 2014.
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Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025
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Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.
For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.
Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”
As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.
With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.
The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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Modern Pokie Machines and the Future of Online Gambling
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From mechanical levers to exciting digital reels, pokies have come a long way. What began as a simple one-armed bandit with spinning symbols is now a multi-billion-dollar entertainment industry powered by top technology and creative design.
Today’s online pokies are more than pressing the “spin” button – they are about storytelling, strategy, and sensory excitement. With themes inspired by pop culture, advanced graphics, and interactive features, modern pokie machines have transformed into one of the most exciting parts of the iGaming world.
In this post, we will explore how pokie machines have evolved, the innovative technologies shaping their future, and how players can find trusted online casinos offering the best pokie experiences. If you are a casual spinner or a serious player, the next era of online pokies is one you will want to be part of.
A Quick Look Back – How Pokie Machines Became a Global Phenomenon
Before today’s high-definition reels and complex bonus rounds, pokie machines started as simple mechanical devices with a lever, spinning reels, and a few lucky symbols. What began in the late 19th century as a novelty game quickly evolved into one of the most iconic forms of entertainment, both offline and online.
The first pokie machines relied on gears and springs, with players pulling a lever to spin three reels. But as technology advanced, so did the game. The move from mechanical to electronic slots in the 1960s and 70s introduced more paylines, exciting themes, and flashing lights that drew crowds.
The internet changed everything for pokies. Players could now explore thousands of games with unique designs, bonus rounds, and progressive jackpots from the comfort of their homes. This shift made pokies the most played category in online casinos worldwide. Every major gaming platform offers an extensive collection of titles from top software providers, turning pokies into the driving force in the iGaming world.
What Makes Modern Pokies So Engaging
Modern pokies go far beyond simple spinning reels. Today’s games combine cutting-edge technology, interactive features, and immersive storytelling to create an experience that keeps players coming back for more.
Next-Level Visuals and Sound Design
Pokies usually feature stunning 3D graphics, vibrant animations, and thematic soundtracks that bring each game to life. From cinematic visuals to dynamic audio cues, these sensory elements make players feel emotionally connected to the game. These graphics and sounds boost the enjoyment and make wins, bonuses, and big moments feel far more exciting.
Interactive Gameplay and Bonus Mechanics
Modern pokies include advanced mechanics like Megaways, cluster pays, expanding wilds, and cascading reels. Mystery symbols, free spins, and progressive jackpots keep players engaged while introducing a sense of unpredictability. These features are designed using behavioral psychology principles, frequent rewards, and interactive elements to maximize excitement and maintain attention throughout gameplay.
Mobile-First Gaming
With most players gaming on smartphones and tablets, modern pokies are optimized for mobile-first play. HTML5 technology ensures smooth performance without the need for apps, offering instant access to games with high-quality visuals, responsive controls, and fast load times. Mobile optimization makes it convenient to play anytime, anywhere, without compromising the experience.
How to Choose the Best Modern Pokie Casinos
Finding the right casino is crucial to enjoying modern pokies safely and maximizing your chances of winning. Players should focus on game fairness, security, and the overall gaming experience to ensure their time and money are well spent. The most popular pokies we recommend are:
- Book of Dead
- Gates of Olympus 1000
- Starburst
- Le Bandit
- Sugar Rush
- Big Bass Bonanza
- Sweet Bonanza
- Starlight Princess
- Divine Fortune
- Wanted Dead or a Wild
- The Dog House
- Etc.
Let’s see how to choose the best variations and which are the factors you should consider for it:
Check RTP Rates and Volatility
Return to Player (RTP) percentages indicate the expected payout over time. Higher RTP games generally offer better long-term returns, while volatility affects how often and how much you can win. Low-volatility pokies give frequent, smaller wins, ideal for longer sessions, whereas high-volatility games provide bigger but less frequent payouts. Understanding these metrics helps players choose games that fit their bankroll and style.
Trusted Licensing and Security
Always play at casinos licensed by recognized authorities such as Curacao, Malta, or the UKGC. Licensing ensures fair play, secure deposits, and responsible gambling practices. Look for SSL encryption and verified payment methods, which protect personal and financial information while maintaining a trustworthy gaming environment.
Explore Top Pokie Collections Online
A wide selection of games enhances enjoyment and strategy. For a curated list of casinos offering the best pokie machines with high RTP rates, visit the website PokieMachines.com. This resource highlights safe, well-regulated platforms with exciting game libraries.
Trends Shaping the Future of Online Pokies
Online casinos are increasingly introducing community-based and competitive features. Multiplayer slot tournaments, leaderboards, and social challenges allow players to interact, compete, and share achievements. These features make pokies more immersive, creating a sense of camaraderie and excitement beyond traditional solo play.
Modern pokies platforms emphasize responsible play too. Tools like deposit limits, session reminders, loss tracking, and reality checks help players manage time and spending. Integrating these features ensures that gaming remains fun and controlled, allowing players to enjoy cutting-edge graphics, interactive features, and big wins responsibly.
The Future Spins Bright
Modern pokie machines represent the perfect blend of entertainment, technology, and innovation. From classic reels to interactive story-driven slots, they have evolved into a global phenomenon that continues to shape the online casino experience.
As technology advances, players can expect even more immersive gameplay, enhanced social features, and tools that promote responsible gaming. If you are in it for fun, competition, or the thrill of the spin, the future of pokies is brighter than ever.
The post Modern Pokie Machines and the Future of Online Gambling appeared first on European Gaming Industry News.
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SOFTSWISS Wins Best Marketing Campaign Award in iGaming
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SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.
The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.
Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.
Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”
Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.
Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.
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