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BLAST teams up with Copenhagen Gaming Week for inaugural event taking place in January 2024

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BLAST is teaming up with Copenhagen Gaming Week, with the esports entertainment company named as the official tournament partner for the Esports Arena ahead of the inaugural Copenhagen Gaming Week event in January 2024.

Copenhagen Gaming Week is Denmark’s new international festival encompassing everything related to gaming and esports. Visitors of all ages can explore the tech of the future, delve into the hottest trends of the present, and celebrate the retro-gaming classics of the past, all while fostering and expanding a unique community with others who share the same passion.

BLAST, has delivered a number of esports tournaments over the last few years across a variety of games including the global Counter-Strike tournament series BLAST Premier, and will bring a new Counter-Strike 2 tournament to Copenhagen Gaming Week’s esports arena. Notably, BLAST recently hosted the final major event in Counter-Strike: Global Offensive – the precursor to Counter-Strike 2 – the BLAST.tv Major in Paris, receiving global acclaim for the spectacle.

No other city in the world is hosting as many large-scale esports events as Copenhagen in 2023. Three of the world’s biggest game publishers in Ubisoft, Epic Games and Valve have been working with BLAST to bring three large-scale events to Copenhagen in the shape of the BLAST R6 Major (Rainbow Six Siege) in the Forum, the FNCS Global Championships (Fortnite) and the BLAST Premier Fall Final (Counter-Strike 2), both in Royal Arena.

Copenhagen Gaming Week’s Counter-Strike 2 tournament will capture BLAST’s expertise and technology to showcase a selection of pre-invited world-class teams alongside challengers sourced through an upcoming online pre-tournament, details of which will be released soon. This qualification phase will provide both local and regional teams the opportunity to vie for a chance to compete on the grand stage alongside established stars.

James Woollard, Head of Commercial for BLAST, said: “BLAST takes great pride in powering Copenhagen Gaming Week’s mission to establish an esports tournament providing more opportunities to the growing local scene in Denmark while offering fans next level entertainment. Together, we’re poised to deliver an unforgettable experience for fans and teams alike, by bringing our unique approach to fan-first production and adrenaline-fueled live events. We have been bringing tier one esports events to Copenhagen since 2017 and are delighted to be able to bring more CS2 to the world outside of our BLAST Premier ecosystem.”

Kevin Thyge Helsinghof, Commercial Director at Bellagroup, remarks: “We are thrilled to welcome BLAST on board as a partner at Copenhagen Gaming Week. It’s a pleasure to collaborate with such a strong ally, and we’re enthusiastic about delivering a Danish-rooted tournament that unites players, fans, and communities in Bella Arena, which is now taking the next step as an international esports hub.”

Copenhagen Gaming Week will take place at Bella Center Copenhagen and Bella Arena from January 12-14, 2024.

More details on the format, teams and qualification process for the CS2 tournament at Copenhagen Gaming Week will be shared in the near future.

Facts about Copenhagen Gaming Week:

  • The inaugural event takes place at Bella Arena and Bella Center Copenhagen from January 12th to 14th, 2024.

  • Developed in a partnership between BLAST, Bellagroup, Copenhagen Municipality, Wonderful Copenhagen, and Blackbox Media.

  • A recurring event, which will be developed year by year and eventually span multiple days, involving more stakeholders and areas in the Danish capital.

  • For the first 2024 edition, the goal is 15,000 visitors, primarily expected to come from Denmark and Sweden. The ratio of international visitors is targeted to grow from there.

  • Copenhagen Gaming Week is supported by the Capital Region of Denmark and the City of Copenhagen.

  • A portion of the support is earmarked for activating the city’s children and youth, as well as a talent attraction program spearheaded by Copenhagen Capacity.

  • The Esports Arena and tournament will be a standalone event and separate from the BLAST Premier tournament circuit

  • Tickets are on sale at: www. copenhagengamingweek. dk

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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