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SPRIBE to Activate this Week at Highly Anticipated UFC 294 in Abu Dhabi
UFC®, the world’s premier mixed martial arts organization, and SPRIBE, an acclaimed iGaming company and creator of the innovative social game Aviator, today announced a multi-year marketing partnership that provides SPRIBE with significant exposure during some of UFC’s biggest live events.
Under the terms of the agreement, SPRIBE will receive prominent branding at select UFC Pay-Per-Views and Fight Nights, including high-visibility placement inside the world-famous Octagon® and branded integrations within the live telecasts. In addition, the agreement provides for an annual Brand Ambassador fund that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.
“We’re thrilled to welcome SPRIBE as an official UFC partner,” said Grant Norris-Jones, UFC Senior Vice President, Global Partnerships. “SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay. We’re excited to help them achieve a broader reach for their brand and their games.”
Established in 2018, SPRIBE revolutionized the iGaming industry with innovative vertical – crash games. With exponential growth, SPRIBE’s games are now featured across 2,000+ operators worldwide. The company flagship Aviator game gained popularity among Gen Y and Z, boasting a whopping 10+ million monthly active players. Thanks to its intuitive interface and engaging social interaction features, the revolutionary Aviator remains a №1 crash game worldwide.
“This is a significant partnership for SPRIBE and Aviator, making more players aware of the game than ever before,” said Giorgi Tsutskiridze, CCO at SPRIBE. “Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will really catapult it into the stratosphere. UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone. This is a strong and valuable marketing partnership for us that shows that Aviator really has hit the big time, transcending traditional gaming audiences to have mainstream appeal.”
SPRIBE’s next activation with UFC will be this week during the highly anticipated UFC 294: MAKHACHEV VS VOLKANOVSKI 2, live from Abu Dhabi, on Saturday, October 21. The main event will feature a rematch between lightweight champion Islam Makhachev and the current featherweight champion and No. 2 pound-for-pound ranked fighter in the world, Alexander Volkanovski, while the co-main will feature the No. 4 welterweight in the world, Khamzat Chimaev, moving up to middleweight to face the No. 1 welterweight in the world, Kamaru Usman.
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UNIVERSITY Esports UK and Ireland launches its Spring 2025 Season: learn more about the games, schedules and signups
UNIVERSITY Esports is back for its Spring 2025 Season, which is open to students from universities across the UK and Ireland and brings with it five tournaments and six weeks of action across Overwatch 2, League of Legends, Teamfight Tactics, and VALORANT. The tournaments will give students the opportunity to showcase their competitive skills against their peers, while also helping to build the grassroots gaming community – as participants play with their friends and make new ones.
This season of UNIVERSITY Esports follows high participation in the previous Winter 2024 Season, where over 600 teams and 3,000 players took part every week. UNIVERSITY Esports currently counts more than 20,000 people across more than 110 universities registered in the community.
Broadcasts of the Winter 2024 Grand Finals were produced by students from the Confetti Institute of Creative Technologies (at Nottingham Trent University), in partnership with UNIVERSITY Esports staff to support the next generation of broadcasters.
Beyond competition
UNIVERSITY Esports, a grassroots esports organiser in the UK and Ireland operated by NUEL (a subsidiary of GGTech Entertainment), is about much more than just online competition, and also plays a big role in fostering communities and providing career opportunities and education.
Winter also saw the return of the UNIVERSITY Tour, an in-person series of events aimed at raising awareness of the esports community and building real-life connections between players. Nottingham Trent University and the University of Staffordshire hosted these face-to-face activities, with hundreds of students engaged about the benefits of participating in the esports community both professionally and to have fun.
Spring 2025 Tournament schedule
Signups are now open for the UNIVERSITY Esports Spring 2025 Season, and the tournaments will take place over February and March. Winning teams will be awarded with a shared £2,550 prize pool.
Key dates are as follows:
Overwatch 2
– Signups Close: Saturday 8th February
– Games Begin: Monday 10th February
Teamfight Tactics
– Signups Close: Sunday 9th February
– Games Begin: Tuesday 11th February
Women and Non-Binary VALORANT
– Signups Close: Tuesday 11th February
– Games Begin: Tuesday 18th February
League of Legends
– Signups Close: Monday 10th February
– Games Begin: Wednesday 12th February
Open VALORANT
– Signups Close: Tuesday 11th February
– Games Begin: Thursday 13th February
To take part, players need to verify their student status (if they haven’t already in Winter), and either create or join a team. Interested players can find out more information and register at universityesports.co.uk, and on the Discord.
The post UNIVERSITY Esports UK and Ireland launches its Spring 2025 Season: learn more about the games, schedules and signups appeared first on European Gaming Industry News.
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GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp
FC Dynamo Kyiv are continuing their winter training in Turkey, in preparation for the second half of the season in 2025. Their partner for the training period this year is GGBET UA.
The club’s CEO, Dmytro Brif, thanked GGBET UA for its support and underscored the importance of the training camp for the team’s future success:
“We are hugely grateful to GGBET UA for its partnership during this important period. Today, our efforts are focused on improving our game, working on our mistakes, and getting ready for upcoming matches. In the spring, we’re set on achieving the very best results we can in all tournaments.”
GGBET UA CEO Sergii Mishchenko stated that partnering up with Dynamo involves not just working together on the winter training camp, but also continuing with larger-scale joint projects geared towards the team’s fans:
“Within the partnership, we’re actively working with the club and are planning to create exciting content featuring the players and coaches. All of this helps to reduce the distance between the professional footballers and the regular fans, which is what we’re striving to do.”
Dynamo’s next winter training camp match will take place on 6 February at 17:00 in the Turkish city of Belek. The club will be facing off against KF Shkëndija, a team from North Macedonia. A live stream will be available on Dynamo’s YouTube channel.
The post GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp appeared first on European Gaming Industry News.
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Blask integrates comprehensive licensing data
Blask, the AI-driven market analytics ecosystem, has added extensive regulated market data to its algorithm, which now analyses hundreds of reports from gambling commissions, tax authorities, industry experts and operators around the world.
The new input means Blask can deliver an accurate, multilingual, real-time picture of the regulatory situation in more than 40 iGaming markets, with many more to be added over the coming months.
By integrating verified data from regulatory bodies and gambling commissions, Blask can now provide:
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A market-by-market breakdown of local and offshore licence holders
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Tax rate insights to assess market profitability
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Advanced dashboards for strategic decision making
Max Tesla, CEO of Blask, said: “Regulated markets are evolving rapidly these days, and staying ahead requires accurate, real-time data. By integrating verified regulatory data directly into the Blask platform, we’re giving operators and other stakeholders the ability to make smarter decisions with absolute confidence. This is a huge leap forward in strategic market analysis.”
The new data has been seamlessly integrated into the Blask dashboard. Users can view details of the regulatory authority governing a market. For brands operating under local licences, Blask now features comprehensive licence information, including type and dates of issuance and expiration.
The Blask team has worked tirelessly to automate the analysis of hundreds of reports in multiple languages and from numerous different trusted sources. This includes brands that offer open data.
The post Blask integrates comprehensive licensing data appeared first on European Gaming Industry News.
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