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Gaming Americas Weekly Roundup – October 2-8
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Great Canadian Entertainment has announced the launch of Great Canadian Rewards Online registration. The programme is now the first gaming and entertainment rewards programme in Ontario to offer new members a fully digitised experience.
Bet365 has officially commenced sports betting operations in Kentucky. In partnership with Sandy’s Gaming and Racing, Kentucky becomes the sixth state of bet365’s expansion in the US, which already includes Virginia, Ohio, New Jersey, Iowa and Colorado.
Action Network announced the immediate launch and availability of their proprietary tools and services in Kentucky. After online and retail sports betting passed both the House and Senate and was signed into law by Kentucky Governor Andy Beshear in March 2023, Action Network is now available for download on iOS and Android for sports fans living and visiting the Bluegrass State.
GGPoker has launched Road to Paradise, online poker tournaments that will allow players to win their way to the newest World Series of Poker (WSOP) live event, WSOP Paradise.
McCann Systems, the leading provider of commercial audiovisual integration, has once again been recognised for its exceptional work in the casino industry. Commercial Integrator Magazine awarded McCann Systems the Best Casino award for their work on DraftKings Sportsbook at Wrigley Field.
Blazesoft, a North American leader in the online entertainment industry, has announced its brand new venture ZulaCasino.com. The new social casino with sweepstakes features hundreds of casino-style slots, fish and crash games supplied by the leading gaming providers across the globe. Zula Casino offers daily jackpots, tournaments, a loyalty programme and captivating promotions in an effort to always improve the player experience.
Quick Custom Intelligence has announced that its QCI Enterprise Platform has won a silver medal in the “Best Productivity-Enhancement Technology” category at the 23rd Annual GGB Gaming & Technology Awards. The GGB Gaming & Technology Awards are the only North American awards programme that recognises excellence in innovation and practical application in all gaming disciplines.
Italian casino equipment manufacturer Abbiati has appointed Ron Baryoseph and Doug Baker as agents and distributors of Abbiati products for the North American market, with a primary focus on Canada. The duo are industry veterans with more than 30 years of experience in the regulated land-based casino gaming space and strong skill sets in live table games from both an operator’s perspective and a supplier’s perspective.
Partnerships
Sports betting venture Circa Sports has officially launched in the Illinois sports betting market. Marking the fourth and largest state for the brand from Las Vegas casino developer Derek Stevens, Circa Sports Illinois is now available via mobile betting app and has debuted a brick-and-mortar sportsbook within the new American Place in Waukegan in partnership with Full House Resorts Inc.
Gannett Co. and the USA TODAY Network announced a multi-year agreement to become the official media partner of Jackpocket. As the exclusive digital lottery courier of the USA TODAY Network, Jackpocket will reach a broad audience across the country and provide a fun and convenient way for the USA TODAY Network audience to order lottery tickets – right from their phones.
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Play’n GO games now live with Ivy Casino in the UK
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
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