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SBC Summit Powers Onto Lisbon After Record 2023 Performance
SBC Events has hailed the support of the global iGaming industry as the reason for a record-breaking 2023 edition of the SBC Summit Barcelona.
This year’s exhibition and conference drew an impressive crowd of around 15,000 attendees, a threefold increase from last year’s figures, solidifying its status as the industry’s fastest-growing event.
The post-event survey data revealed a Net Promoter Score of 49 for the event, highlighting SBC’s dedication to upholding high-quality standards, even in the face of substantial growth in attendance compared to the previous year.
The event kicked off with grandeur at the SBC Leaders Summit—an inaugural edition of the exclusive pre-event invite-only gathering that attracted 500 top-tier industry executives.
This full-day affair featured a wealth of conference content, including a keynote from Frank Abagnale, the man who inspired Steven Spielberg’s ‘Catch Me if You Can,’ networking opportunities, and a poker tournament.
A significant highlight of the event was the induction of Gustaf Hagman (CEO and Co-Founder, LeoVegas), Jordan Levin (CEO, OpenBet), Per Widerström (Incoming CEO, 888 Holdings – effective October 16, 2023), and Brigid Simmonds OBE (Chair, Betting and Gaming Council) into SBC’s Hall of Fame.
Taking place at Fira Barcelona Montjuic on 19-21 September, SBC Summit Barcelona boasted a massive 38,000 square metres show floor accommodating 350 exhibitors, marking a 175% increase as compared to the previous year.
Roger Redfearn-Tyrzyk, VP of Global Gaming at IDnow, provider of identity verification solutions and one of the exhibitors, said: “We are being treated as a partner, not just as a company that pays money to get services. We’re being taken to events and get introduced to people. SBC is a solution-finding partner for us.”
The 2023 show floor was effectively split into five zones denoting key areas of the industry: Sports Betting; Casino & iGaming; Affiliate, Media and Marketing; Payments & Compliance; and Emerging Tech. In addition, there was a designated ‘Festival area,’ which not only showcased exhibitors but also provided the perfect casual networking setting, featuring a sangria & tapas bar, an ice cream bar, a smoothie and juice bar and various other amenities.
The exhibition area was enriched by multiple networking zones, with the SBC Connect+ Lounge serving as a central meeting hub for delegates who had organised their meetings through the official event app. Noteworthy is the fact that the app included a lead assessment feature that saw active use, totalling 2,560 interactions.
When asked what sets SBC Summit Barcelona apart as an industry event, Sab Jhooti, Founder & CEO of investment firm Bonmoja, said: “It’s the community element. Whenever I come, I have the opportunity to meet the who’s who in this industry. Everybody you want to meet comes to this event, so I don’t really have to go anywhere else.”
Spanning seven stages, the comprehensive conference agenda delivered over 80 hours of content and offered insights from over 450 industry leaders. 89.4% of the speakers held C-level positions, while 63.7% represented operators, and 8.9% came from affiliates. The remaining 27.4% of speakers represented suppliers, associations, regulators, media, sports teams, and investors. With a total of 302 questions directed at the speakers on stage, the event adopted a more interactive approach.
Based on insights from SBC Connect+, it’s evident that the following five panels were the most sought-after by app users.
- “Sports Betting’s Makeover: The Influence of Gamification, Streaming, and Stats”
- “Affiliate Leaders Panel: Leading Partnerships in Emerging Markets”
- “Sports & Sponsorship Landscape: Growth Markets and Partnerships”
- “SBC Leaders: Exploring Global Growth Markets”
- “Everything, Everywhere, All-of-the-Time: Managing Marketing, Tech & Compliance”
Highlighting the 2023 program were keynotes by Matthew Ball, a renowned metaverse expert and bestselling author, and Daniel Taylor, CEO of Flutter International. In the spirit of increased engagement, each day’s agenda in 2023 concluded with enlightening roundtable sessions — 30 in total — each dedicated to specific markets, verticals, or topics.
A distinctive highlight of SBC’s events, the First Pitch competition, designed to assist startups in bringing their innovative visions to life, announced its latest champion. SnapOdds, the victor of this competition, secured a coveted prize package worth over €60,000, which includes a two-day workshop experience in Tallinn, provided by competition sponsor Yolo Investments, among the list of prizes.
Marking its 10th-anniversary edition, the SBC Awards Ceremony unfolded in style at the iconic Caves Codorníu and recognised industry leaders across 39 featured categories. Hosting the event were the familiar face of SBC Awards, TV personality Kirsty Gallacher, and former professional football player turned manager, Clarence Seedorf, widely acknowledged as one of the greatest midfielders of this generation. The ceremony also featured a special guest appearance by Luis Figo, former World and European Footballer of the Year, who played for both FC Barcelona and Real Madrid and is the current brand ambassador of Digitain.
Thomas Carvalhaes, Managing Director of Brazilian operator VaiDeBob, said: “The quality and calibre of people attending is very impressive. I was on a podcast recently and they asked what my favourite event was. I said it’s SBC Summit Barcelona – for its relevance, for the people who are here and for giving us a sense of what’s about to come.”
Rasmus Sojmark, CEO and Founder of SBC said: “The Barcelona chapter for SBC came to a spectacular close. This event exceeded our wildest dreams as we worked tirelessly to make it the industry’s fastest-growing gathering. With 15,000 attendees filling the exhibition floor, this show will forever be a cherished part of SBC’s history. However, as you all probably know, we’re far from done. The success of this edition paves the way for an even more prosperous next edition. We can’t wait to welcome you all in Lisbon for SBC Summit 2024!”
In a significant development, SBC has announced the next edition of its renowned global flagship event, now rebranded as SBC Summit to underscore its worldwide prominence. The event is set to make its home at Lisbon’s Feira Internacional de Lisboa (FIL) on 24-26 September and is anticipated to occupy a vast area exceeding 100,000 square metres. Expecting a gathering of 25,000 attendees, the event will welcome a substantial 600 exhibitors and feature insights from 500 expert speakers.
Soft2Bet, the leading provider of turnkey solutions to iGaming operators worldwide, is delighted to announce it has won three major awards at the Global Gaming Awards EMEA 2025.
The announcement came on the first day of the ICE Barcelona event and is testament to Soft2Bet’s commitment to innovation, excellence and leadership in the iGaming industry.
The award categories included:
- “Executive of the Year” for Uri Poliavich, Founder and CEO of Soft2Bet
- “Platform Provider of the Year” for Soft2Bet’s turnkey platform
- “Product Launch of the Year” for Soft2Bet’s unique gamification solution MEGA
The wins recognise Soft2Bet’s position as a major force in the iGaming industry and highlight its leadership in turnkey solutions and groundbreaking innovations such as Motivational Engineering Gaming Application (MEGA), which has redefined the player experience through gamification, content and engagement.
Soft2Bet cements industry leadership
Soft2Bet continues to set the bar for the online gaming industry and its cutting-edge platform that offers an extensive range of services to operators and their players. Recognised for its seamless integration, robust scalability and the flexibility it provides to deliver highly-localised solutions, the group’s platform has gone from strength to strength over the past 12 months with launches in major markets such as Romania, Italy, Sweden, Greece, Ontario (Canada) and Mexico. Its adaptable infrastructure delivers full turnkey solutions that enable operators to provide unique experiences to their players that are supported by a powerful technology platform that brings scale and liquidity across multiple regions and verticals, making it the preferred choice for top-tier gaming brands.In addition to its platform, Soft2Bet’s MEGA has strengthened its reputation as a game-changer. Our cutting-edge casino gamification solution drives player engagement and sustainable revenues for Soft2Bet’s B2B partners. Winning three Global Gaming EMEA Awards is further recognition of the power of gamification and Soft2Bet’s solutions which play a major role in operators committing to partnering with a platform that drives innovation, growth while bringing the best user experience to life for their players.
The post Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025 appeared first on European Gaming Industry News.
Playzia’s thrilling portfolio of games, including Billionaire Wolf and Billionaire Rhino, as well as upcoming highly anticipated Love Island series, set to go live on SOFTSWISS award-winning platform
Playzia, one of the fastest-growing game providers to the iGaming industry, is thrilled to announce a new partnership with SOFTSWISS, a recognised industry leader in iGaming software solutions development. This collaboration will see Playzia’s portfolio of innovative and thrilling games go live on SOFTSWISS award-winning aggregation platform, offering operators worldwide access to Playzia’s exciting content.
The partnership marks a significant milestone in Playzia’s continued expansion into global markets. Exciting titles from the dynamic studio developer, including Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, along with the newly released Volcanic Coins and Billionaire Rhino, are now available on the SOFTSWISS Game Aggregator. In addition to the steady rollout of 3 exciting titles per month, Playzia is committed to delivering unique branded content, including a recently announced series with ITV, inspired by the global phenomenon Love Island. This marks just the beginning of the Playzia’s ongoing growth and development in the iGaming industry.
Penning the agreement with SOFTSWISS and expanding its network of partners allows the fast-paced studio to further its mission of bringing its thrilling and innovative games to an even broader audience, ensuring players around the world who Love to Play can enjoy top-tier, one-of-a-kind gaming experiences.
“We are delighted to partner with SOFTSWISS and make our games accessible to operators through their renowned aggregation platform,” said Vlad Modorcea, CPO at Playzia. “This collaboration represents an exciting opportunity to reach new markets, and we’re confident that players will enjoy the high-quality content we bring to the table. Our games are designed to captivate, and we can’t wait to share them with SOFTSWISS global network.”
Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator added: ‘We welcome Playzia as our new partner, and we are proud to expand our portfolio with new games. We have already surpassed the 27,000 games mark and are excited to offer the market the best and most diverse games from the wide range available.’
Beginning this year, Playzia is gearing up to unveil an exciting roadmap, with three new games launching each month. Looking ahead, partners and players can anticipate the introduction of trademarked mechanics, innovative new game types including crash, table, instant, and probability games, along with exciting jackpots and tournaments, all designed to elevate the gaming experience to new heights.
The post Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform appeared first on European Gaming Industry News.
BETBY, a premium supplier of innovative sportsbook solutions, has announced a major update to its Betting Tips API, introducing expanded sports and market coverage. Incorporated in the award-winning AI Labs suite of tools, the Betting Tips API is designed to elevate the player experience, drive higher conversion rates, and increase betting frequency by creating a more informed and confident betting environment for users.
With this latest update, the Betting Tips API now provides insights from the latest news, interesting team facts, and other relevant information on nine sports: Soccer, Basketball, Baseball, Hockey, Tennis, Handball, American Football, Cricket, and Volleyball. For each of them, BETBY offers 10 main markets, allowing users to diversify their betting opportunities.
Unlike many suppliers that limit their Betting Tips to major leagues, BETBY can provide insights for all lower tier leagues across the covered sports. This enables operators to activate specific, niche leagues on demand according to their preferences, showcasing BETBY’s commitment to adaptability and client satisfaction by granting access to localized content.
For the first time, the Betting Tips API is also integrated into BETBY’s proprietary esports feed, BETBY Games, providing data-driven tips that enhance the gaming experience.
Moreover, the Betting Tips API is now available in 16 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, and Finnish. This multilingual support ensures higher accessibility and usability for a broad range of both operators and end-users.
“This update to the Betting Tips API significantly enhances our ability to generate sports content independently of any data provider. We are rapidly expanding content coverage and are prepared to offer niche sports and leagues. This highlights our commitment to innovation and client-centric solutions, reinforcing our leadership in the sports betting sector,” said Danil Emelyanov, Head of BETBY’s AI Labs. “It also marks another milestone for AI Labs, which remains dedicated to delivering state-of-the-art AI-driven solutions by improving existing tools and developing new ones.”
The post BETBY ENHANCES BETTING TIPS API WITH EXPANDED SPORTS AND MARKET COVERAGE appeared first on European Gaming Industry News.
Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025
Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform
BETBY ENHANCES BETTING TIPS API WITH EXPANDED SPORTS AND MARKET COVERAGE
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