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Optimove iGaming Survey and Report – Guides iGaming Operators in Driving Player Loyalty/Reducing Marketing Fatigue
New Optimove Report Reveals Online Players’ Behavior and Preferences: A Guide for iGaming Operators to Drive Player Loyalty and Reduce Marketing Fatigue
While most respondents welcome relevant messages and promotions from iGaming operators, still 86% do unsubscribe from sites spurred by excessive and irrelevant messages
Optimove, the #1 CRM Marketing Solution for the iGaming Market, has released its highly anticipated ” 2023 Report of Players’ Preferences in iGaming Marketing: Insights that increase iGaming operators’ odds for player loyalty.” This comprehensive study offers valuable insights into the preferences and behaviors of online gamblers, providing actionable recommendations for gaming sites seeking to enhance player loyalty.
The report, based on responses from 396 U.S. citizens who are active online gamblers, delves into various aspects of the online gaming landscape, shedding light on industry trends, player motivations, and effective strategies for retaining and engaging players.
Key Findings from the Report:
Player Loyalty: The report underscores that competitive odds (40%), a user-friendly interface (23%), and generous bonuses (23%) are the primary drivers of player loyalty. It emphasizes the significance of providing an enticing gaming environment.
Marketing Fatigue: The study reveals that an overwhelming 86% of players say they unsubscribe from sites. Almost one-third of players (30%) find the frequency of promotional messages from iGaming operators overwhelming. Personalization, relevancy, and preferred communication channels are key to keeping players engaged. The relevancy of an offer, cited by 56% of respondents, is the most important factor that incents a player to open a communication from an operator.
Responsible Gambling: Responsible gambling tools emerged as a trust and loyalty booster for 75% of players. This highlights the growing importance of responsible gambling measures in the industry.
The survey revealed that 85% of respondents gamble weekly, with 56% gambling daily. Sports betting emerged as the most popular activity, preferred by 76% of participants.
According to Pini Yakuel, Founder and CEO of Optimove, “iGaming marketers armed with individual player data and proclivities have a roadmap for marketing that drives loyalty. Insights drive the right actions in the marketing flow including creation and orchestration. Enabled by AI, marketing can now move at the speed of the player’s whims.”
For more information and to access the complete “2023 Report of Players’ Preferences in iGaming Marketing,” please visit Optimove .com.
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Sought-after software provider’s enhanced Premium release sees players step into the glow of the Far East as wild symbols and Quadspins combine for huge rewards
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win!
Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines. Boasting an engaging Far East theme, the slot combines dragons, yin and yang pendants and coins with new golden ingot wilds that substitute for all other symbols.
The good news for fans of the original game is that the slot’s signature Quadspin mechanic again makes a welcome return. Activated whenever a win of at least 4x the bet is triggered, players will have the choice to either claim their current prize or gamble a portion of it to activate Quadspins.
Should they decide for the latter option, the gameboard will be divided into four separate reel sets to potentially quadruple the prizes on offer – and of course, with substitute wilds now also in play, the chances of players landing the slot’s maximum 6,000x win multiplier will be greatly increased.
As a further incentive, during Quadspins, an extra mystery symbol is also added to the reels. Should any instances of this icon appear on any of the four reel sets, they will be replaced by a random matching symbol to create additional payline wins and generate potentially huge prizes.
On top of this, should players continue to land wins of 4x their bet or greater during Quadspins, they can elect to remain in the feature for longer. With a maximum of 50 Quadspin available per set, the odds of them embarking on a prolonged winning streak are, therefore, much more likely.
To cap it off, all wins in Lucky Fortune Door Wild are paid from both left-to-right and right-to-left, meaning that no matter how aggressively players choose to play, fortune is only ever a spin away.
David Mann, Chief Commercial Officer at Swintt, said: “With Swintt’s signature Quadspin mechanic proving a hugely popular addition to our Premium line-up, we’re delighted to be giving the feature another outing in Lucky Fortune Door Wild. Offering the same great gameplay as the original release but now with added wilds, it’s sure to be a big hit with players and operators alike.”
The post Swintt bring players four times the fun in Lucky Fortune Door Wild appeared first on European Gaming Industry News.
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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