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Arnold Ash delivers senior hires as it partners with The Pools
Arnold Ash, the executive recruitment specialist, has partnered with The Football Pools to provide integrated talent solutions for the relaunch of one of Britain’s most iconic brands.
Under the stewardship of new CEO James Arnold, The Football Pools now exists as the most famous and recognised element of a newly expanded brand and product portfolio via its new website. ‘The Pools’, as the new umbrella brand will be known, is building on its deep history; creating a new legacy for innovation and customer-centricity, focusing on an accessible to all, small stake, big win strategy, targeting the modern-day gaming player.
Arnold Ash is an executive recruitment and talent advisory business, led by CEO Jon Arnold, which provides integrated talent solutions to many of the leading operations and suppliers within the betting and gaming industry.
Arnold Ash has successfully completed several senior searches at The Pools reinforcing the leadership team and will continue to provide executive recruitment services as the company transforms and grows.
Jon Arnold, CEO of Arnold Ash, said: “I’ve known James Arnold for a long time and contrary to popular industry belief, he isn’t my brother or cousin! We worked closely together during his successful tenure as COO at LiveScore Group and Arnold Ash couldn’t be happier to now also be working as the executive recruitment partner for The Pools.
“The Football Pools means so much to so many people in this country. It is a truly iconic and nostalgic British brand and one that we are proud to work with as we help to support James and his management team’s vision and strategy. We have already placed some excellent professionals with them, as we continue to provide leading operators and suppliers with the very best integrated talent solutions.”
James Arnold, CEO of The Pools, said: “This is a hugely exciting time for The Pools as we get ready to launch our new app and go live with a new CRM system which will showcase our player-centric approach and how we are using technology to engage today’s modern gaming player.
“People and talent are crucial to the success of any company, and I have always been incredibly impressed with the way Arnold Ash rapidly integrate into a business to become a trusted, strategic partner. They provided me with some outstanding talent during my time at LiveScore and they have already done the same for The Pools. Due to both their partnership approach, and the outstanding level of the talent they source, we are delighted to work with them as a key strategic partner to deliver our executive talent.”
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Sought-after software provider’s enhanced Premium release sees players step into the glow of the Far East as wild symbols and Quadspins combine for huge rewards
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win!
Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines. Boasting an engaging Far East theme, the slot combines dragons, yin and yang pendants and coins with new golden ingot wilds that substitute for all other symbols.
The good news for fans of the original game is that the slot’s signature Quadspin mechanic again makes a welcome return. Activated whenever a win of at least 4x the bet is triggered, players will have the choice to either claim their current prize or gamble a portion of it to activate Quadspins.
Should they decide for the latter option, the gameboard will be divided into four separate reel sets to potentially quadruple the prizes on offer – and of course, with substitute wilds now also in play, the chances of players landing the slot’s maximum 6,000x win multiplier will be greatly increased.
As a further incentive, during Quadspins, an extra mystery symbol is also added to the reels. Should any instances of this icon appear on any of the four reel sets, they will be replaced by a random matching symbol to create additional payline wins and generate potentially huge prizes.
On top of this, should players continue to land wins of 4x their bet or greater during Quadspins, they can elect to remain in the feature for longer. With a maximum of 50 Quadspin available per set, the odds of them embarking on a prolonged winning streak are, therefore, much more likely.
To cap it off, all wins in Lucky Fortune Door Wild are paid from both left-to-right and right-to-left, meaning that no matter how aggressively players choose to play, fortune is only ever a spin away.
David Mann, Chief Commercial Officer at Swintt, said: “With Swintt’s signature Quadspin mechanic proving a hugely popular addition to our Premium line-up, we’re delighted to be giving the feature another outing in Lucky Fortune Door Wild. Offering the same great gameplay as the original release but now with added wilds, it’s sure to be a big hit with players and operators alike.”
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