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ComeOn Group renews sponsorship deal with Sliema Aquatic Sports Club and Sliema Wanderers FC

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Award winning iGaming operator ComeOn Group announced renewing their sponsor partnership with Malta based sports clubs Sliema Aquatic Sports Club (ASC) and Sliema Wanderers FC. The sponsorship is a way for the Group to continue supporting the localities close to their headquarters in Malta. ComeOn Group and the two clubs are now embarking on another year of success and exciting projects in order to further anchor the partnership for the benefit of their local community.

Last year the sponsorship was kicked off by a launch video, which was a way for ComeOn and the two clubs to show the mutual cultural fit and foster a sense of community through sports.

Daniela Vella, Chief Operating Officer at ComeOn Group, said: “Sliema is very close to us being the first location of our offices, and even though we have moved some metres up the waterfront, we have found synergies with both teams and their path to success. Both teams tie in well with our values, especially the Run Together The Group is also focused on giving back to the communities with its CSR strategy being a key, strategic pillar and sports plays a vital role in nurturing teamwork, and leadership skills.”

ComeOn Group, highly ranked by EGR Power 50, is a tier one operator on the island with their headquarters based in the modern office facilities of Spinola Park. ComeOn Group has more than 560 employees spanning over 53 nationalities globally, with Maltese being the biggest nationality represented in the headquarters. ComeOn Group has been present for over 13 years on the island, employing over 250 people with 50% of its workforce being female, further anchoring their presence and commitment to Malta.

ComeOn Group works hard to preserve their award winning culture and the company continuously develops their people strategies to retain what is most important to them: their people. An important way to do so for ComeOn is through their extensive Employee Assistance Program (EAP) that serves to offer help to employees when they are experiencing a tough time. The program is a part of ComeOn’s overarching CSR strategy where the focal point is mental health and wellbeing. Another important part of ComeOn’s EAP is the wellbeing allowance employees get each year to spend on activities aimed to boost overall physical and mental health.

For ComeOn and the two teams, sports and active lifestyle is something that goes hand in hand with boosting mental health and wellbeing, hence the importance of the continuing partnership.

Frank Testa, Club President of Sliema ASC, added: It is with immense pleasure and gratitude that we renew our collaboration with ComeOn Group. Without the involvement of such organisations it would not be possible for clubs like ours to continue to work towards achieving our targets. As we move into a new era with our excellent prospects, we are delighted to continue the journey with ComeOn.”

Rupert Perry, Club President of Sliema Wanderers FC said: We are immensely grateful for the unwavering support of our valued sponsor. ComeOn’s commitment to our mission has been instrumental in our success. As we look ahead to the future, we are excited to continue this journey together, creating lasting impact and achieving new heights of excellence.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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German Federal Research Minister Dorothee Bär to open gamescom 2025

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Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.

gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.

The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.

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kwiff and Millwall FC strike multi-year partnership

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kwiff, the super-charged sports betting service, has announced a multi-year partnership with Millwall FC. 

kwiff will use its new partnership with Millwall FC to reward supporters through a range of engaging content and matchday activations.

This latest partnership follows the launch of kwiff’s innovative ‘Curfew’ tool, allowing users to customise their platform access restrictions during specific time periods across the day, strengthening their commitment to responsible gaming and giving players greater control over their access. Curfew complements kwiff’s real-time player monitoring system, which tracks behaviour to detect potential risks. kwiff’s efforts in Responsible Gaming have been recognised by GamCare, which awarded the company the ‘Safer Gambling Standard’ certification.

Last season, kwiff sponsored Millwall’s sleeve for the Emirates FA Cup Fifth Round tie against Crystal Palace in March 2025.

Garry McGibbon, Director of Spryme Limited, commented: “It’s great to enter into this partnership with Millwall FC and we’re excited to see how it progresses. The foundation of any strong partnership is the people you work with. If our experience so far is anything to go by, it’s going to be a privilege working with a proper football club with such strong traditions. We’re really looking forward to it.”

Luke Wilson, Commercial Director at The Den, added: “We’re thrilled to be continuing our relationship with kwiff, following on from their sleeve sponsorship of our FA Cup Fifth Round tie last season. Within a competitive market, they have quickly established themselves as a fast-growing and innovative brand. We’re looking forward to working with Garry and his team throughout the coming season as we continue to support the growth of their brand within the UK.”

The post kwiff and Millwall FC strike multi-year partnership appeared first on European Gaming Industry News.

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem

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Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.

Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.

In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”

Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:

“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”

With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.

The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.

Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.

 

The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.

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