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John Wright Joins Kwalee As VP of Mobile Publishing: Trades Unity For The Billion Download Studio
Wright’s leadership will reinforce Kwalee as the publisher of choice for top mobile game developers, drawing from his legacy at Luna Labs and ironSource.
Kwalee, a UK and global mobile, PC and console games developer and publisher, is thrilled to announce the appointment of John Wright as the new VP of Mobile Publishing. John joins the Kwalee team on the 2nd of October and will revamp the studio’s strategy to sign, launch and scale the games of external studios.
A passionate gamer and 15 year mobile industry veteran, Wright’s mobile journey saw him swiftly climb the ranks at app monetisation and distribution platform ironSource, relocating from London to the HQ in Israel during a pivotal phase in his professional growth. After returning to the UK, Wright re-entered the startup ecosystem by joining mobile app marketing outfit Luna Labs as their VP of Operations. With his leadership, Luna Labs witnessed significant and rapid growth. When ironSource acquired Luna Labs, Wright came full circle back to his former company, this time as the Head of Operations for Luna. Following ironSource’s merger with Unity, Wright transitioned to become the Head of Client Success for the Luna division within the wider Unity organisation.
Kwalee’s mobile publishing team is a proven hitmaker, backed up by a large in-house studio, helping developers scale games successfully with marketing, monetisation and game design expertise. John Wright joins after Kwalee achieved the milestone of 1 billion downloads in 2023 and has won Best Publisher (TIGA and Mobile Game Awards, 2022).
His strategic priorities as he starts the new role are to deepen the support offered by the publisher to developers, improve its efficiency to best serve the global community of mobile gamemakers, as well as emphasise Kwalee as the number one choice for developers close to home in the UK.
During his tenure at ironSource, John was a director in the newly formed and industry renowned “unified team” during the advent of the Hyper Casual boom, collaborating with industry players such as Ketchapp, Rollic and Homa. He helped them achieve exponential growth as an early innovator, seeing the value in combining the strategies of monetisation, mediation and user acquisition activities. John Wright has an enviable record of launching over 100 mobile games globally and managing over $1 billion in client spend.
His vast experience includes joining early-stage startups in pivotal business roles, growing them quickly, and leading large, multi-disciplinary and remote teams. Known for his ability to inject vitality into businesses, John will use his partner-side expertise to drive growth at Kwalee as he moves developer-side.
David Darling, founder and CEO of Kwalee, remarked, “John and I have a strong relationship already, working closely together, having first met a decade ago when we launched TENS!. Seeing his trajectory and achievements since, especially with Luna Labs and ironSource, it’s clear why he’s the best fit for us. We’re eager to tap into his vast experience, enhancing our developer relationships and publishing capabilities.”
John Wright shared his enthusiasm about the new role, stating, “Having worked with Kwalee as a partner and admired their innovation over the years, I’m thrilled to move across the table. We know it’s a challenging landscape post-IDFA, so small to medium-sized studios need a heavyweight publishing ally to help them achieve the highest level of multi-million dollar success. At Kwalee, I will champion developers. Our relationship will be symbiotic, understanding their needs as partners and clients.”
Embracing the rich British mobile developer community while setting sights on global expansion, John is poised to steer Kwalee’s Mobile Publishing into its most profitable and successful era yet.

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NetBet Partners with Fight Disciples
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.
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Week 27/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
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