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Virgin Bet Sponsorship Initiatives to Reward Those Behind the Scenes at Ayr Gold Cup Festival

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Virgin Bet, celebrating its third year sponsoring the three-day Ayr Gold Cup festival, is set to overhaul the traditional “Best Turned Out” prize across each of its nine sponsored races, rewarding the hard-working grooms who often receive little recognition for their hard work preparing the horses.

For the first time at the festival, Virgin Bet will reward all 25 grooms for their efforts ahead of the signature Virgin Bet Gold Cup race. The winner of the “Best Turned Out” award will win £200, double the prize from 2022, whilst each of the remaining 24 non-winning grooms will also receive an unprecedented runners-up prize of £50.

Outside the Ayr Gold Cup, Virgin Bet is increasing the “Best Turned Out” award prize on all of their sponsored races across the festival and as a unique further prize, all winning grooms will be entered into a draw to win an exclusive “Virgin Experience Voucher” worth £1,000.

With the three-day Festival getting underway on Thursday 21st September, Virgin Bet have also announced that their Ayr Gold Cup race winnings will be donated to Ayrshire Cancer Support, the official charity partner of Ayr Racecourse.

Ric Leask, Marketing Director at Virgin Bet, said: “We are excited to be just days away from our third successive sponsorship of the Virgin Bet Ayr Gold Cup Festival, and this year is set to be the most special yet. Over the past two years, we’ve loved getting to know the good people behind the scenes of the Ayr Racecourse community, so we are delighted to announce two new Virgin Bet initiatives which truly reward those at the heart and soul of racing. The Virgin Bet Ayr Gold Cup is a highlight in both the Scottish and UK racing calendars, and now we can’t wait for the action to begin once again!”

David Brown, Managing Director of Ayr Racecourse, said: “After two fantastic years in partnership, it is exciting to see the contribution Virgin Bet are making not only to the success of the Ayr Gold Cup Festival, but most importantly, the community and people who make it happen. Here’s looking forward to another wonderful Festival and rewarding the good people behind the scenes together with Virgin Bet.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Esports World Cup: Level Up Now Streaming on Prime Video YouTube Channel

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Season 2 of the Series in Development for 2026 

Esports World Cup: Level Up, the five-part docuseries from Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late, Martha), is now streaming for free on Prime Video’s official YouTube channel.

The Level Up series, produced by This Machine (part of Sony Pictures Television) in partnership with the Esports World Cup Foundation (EWCF), offers an unprecedented look behind the scenes of the world’s largest esports and gaming festival, redefining what it means to be a champion in the digital age. A second season is now confirmed, continuing the story of the EWC and the next generation of Clubs and players shaping the future of global esports.

In the first season, Level Up captures human stories of the competition. From Oakland’s Soka of Team Falcons, a swaggering extrovert who defies gamer stereotypes while carrying the weight of a tough past, to FAKER of T1, a South Korean icon battling the loneliness of his own legend, each player’s journey reveals the person behind the avatar.

In the Philippines, 19-year-old Sanford of Team Liquid fights for his family after tragedy strikes, while Drazah of Atlanta FaZe traces his rise from a small shed in Alaska to the global stage. Indonesian sisters Chel and Cinny of Team Vitality lead a dominant women’s team even as personal loss tests their resolve.

Beyond the players, Yevhen Zolotarov of NAVI competes to support a war-torn Ukraine, and Mossad Aldossary, the 24-year-old CEO of Team Falcons, shoulders the hopes of a nation as he strives to keep the championship at home in Riyadh.

Together, their stories reveal what truly drives esports’ greatest figures, not just victory, but purpose, pride, and resilience.

Stay tuned for more information about Season 2 of Esports World Cup: Level Up.

The post Esports World Cup: Level Up Now Streaming on Prime Video YouTube Channel appeared first on European Gaming Industry News.

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Innovecs Games Hosts Expert-Led Webinar: “From Crisis to Clarity — A New Blueprint for AAA Game Development”

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Innovecs Games, a leading game development studio under the Innovecs brand, announces its upcoming live webinar: From Crisis to Clarity: A New Blueprint for AAA Game Development!

Following two years of widespread studio closures and layoffs, the webinar will focus on how forward-thinking teams are reimagining workflows and talent structures to sustain creativity, efficiency, and innovation.

Confirmed speakers include:

  • Nader Alikhani, VP of Games at Innovecs
  • Chris Rowe, Business Development Director at Innovecs Games
  • Amir Satvat, Founder of Amir Satvat’s Games Community
  • Sam Carlisle, Co-Founder of XDS Spark

“These conversations are crucial as we collectively reimagine how the AAA ecosystem can thrive,” said Nader Alikhani, VP of Games at Innovecs. “Our goal is to share not just insights — but real frameworks for sustainable growth and creative resilience.”

The event will take place on November 19, 2025, at 9:30 AM PDT / 6:30 PM CET, and will include a live Q&A session. Participation is free and open to all professionals in game development and production.

Register here: innovecsgames.com/online-webinar-future-of-aaa-development/

 

The post Innovecs Games Hosts Expert-Led Webinar: “From Crisis to Clarity — A New Blueprint for AAA Game Development” appeared first on European Gaming Industry News.

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Softquo Holding to showcase integrated content strategy for Caribbean market at GAT Expo Santo Domingo

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Softquo Holding, the international technology group driving innovation across the global igaming sector, announced its participation at GAT Expo Santo Domingo 2025 (12th–13th November). The group will present the unified strength of its ecosystem, featuring industry leaders GoldenRace and Spinmatic, at Stand B3, highlighting a complete content and technology strategy for the burgeoning Dominican and Caribbean markets.

Softquo Holding’s focused presence in Santo Domingo acknowledges the region’s rapidly ascending market status. The Dominican Republic is emerging as a crucial igaming hub, bolstered by the imminent regulation of online gaming and a strong commitment to transparency and prevention of money laundering. GAT Expo Santo Domingo represents the essential meeting point for operators seeking secure, scalable and high-performance solutions in this high-potential region.

At Stand B3, Softquo Holding is dedicated to demonstrating how the combined expertise of its brands delivers holistic, integrated solutions for every betting and content vertical:

  • GoldenRace: Highlighting the global market’s leading Virtual Sports, including the high-revenue Multiplier feature on horse and dog races and the dedicated LatAm solution, Baseball2Win, designed for unparalleled player engagement.
  • Spinmatic: Showcasing a premium portfolio of slots and casino games, engineered for immersive gameplay and deep resonance with Caribbean and global audiences, driving increased Lifetime Value.
  • Novusbet: Available for strategic discussions regarding its next-generation sportsbook and omnichannel platform technology, essential for rapid customisation and market entry.

Meet the Softquo Holding team at Stand B3 on 12th and 13th November to discuss how this unified content, platform and technology approach can immediately elevate your strategic growth in the Caribbean and LatAm markets.

 

 

The post Softquo Holding to showcase integrated content strategy for Caribbean market at GAT Expo Santo Domingo appeared first on European Gaming Industry News.

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