Sporting Risk, the experts in Betting, Forecasting and Analytics in Sport, has launched a hat-trick of Same Game Multis (SGMs) products to enhance customer engagement with this key sportsbook feature, and in turn drive operator revenues.
Sporting Risk’s SGMs, also known as Betbuilders, are augmented with real-time insights to help customers make informed decisions. Meanwhile the combinations include proprietary player and team stats markets that help operators stand out from their competitors. Increased depth of the offering means operators can localise for customers in specific regions that have not been well served in the past.
The three products now available are Pre-canned SGMs, BetSlip+1 and Sporting Risk’s Betbuilder CoPilot. The first of these is algorithmically designed to provide recommendations for the most interesting market combinations in the context of each specific match. The second product, BetSlip+1, encourages customers who usually make single selections to consider exploring longer combinations. It accomplishes this by providing supporting reasons for the next most interesting markets that could be combined. Lastly, Sporting Risk’s Betbuilder CoPilot guides customers through the market selection process. It offers bespoke suggestions at each stage to streamline decision-making, minimise clicks, and boost overall customer satisfaction.
Andy Phillips, SportingRisk.com CCO, commented: “Our state-of-the-art SGM platform goes beyond the current best in class offering by using statistical insights to select the combinations and presenting customers with that context. Then we add a huge range of proprietary player markets and deeper league coverage to the mix to give operators the most engaging version of this key product.”
