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European Gaming Q3 Meetup Part I: Mastering the Player Lifecycle
The European Gaming Q3 Virtual Meetup that took place on 13 September had it all: from Commercial Marketing and the Player Lifecycle, to Employer Marketing, Talent Acquisition and Retention, industry experts from the European iGaming scene provided insights in two informative and honest panels that no professional should miss! Read on and find the link to the Livestream recordings to watch the EGQ3 Meetup on YouTube!
The European Gaming Meetups by Hipther Agency are designed to keep you up-to-date with what is fresh in the European gambling industry.
The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.
The European Gaming Q3 Virtual Meetup featured two thought-provoking panels: “Mastering the Player Lifecycle” and “The Importance of Company Culture in iGaming”.
Panel 1: “Mastering the Player Lifecycle”
Speakers: Domenico Mazzola, Sales Director at Flows | Thomas Kolbabek, CTO at Golden Whale Productions
Moderated by: Zoltan Tundik, Co-founder and Head of Business at Hipther
Watch the Panel Discussion on YouTube and HiptherTV!
The panelists kicked off the discussion by delving into the fundamentals of mastering the player lifecycle. Domenico Mazzola emphasized the importance of Marketing Campaigns Automation, highlighting the need for real-time data to inform successful marketing strategies. He stressed the significance of A/B testing and underscored the competitive landscape, where companies vie for players’ attention amidst constant distractions from platforms like Netflix and social media. Therefore, data should be harnessed for precise player profiling and segmentation, enabling customized promotional strategies.
Domenico furthered his analysis by pointing out that while leveraging data is ideal, many corporations lack the necessary focus. Startups often cut corners and prioritize rapid acquisitions, while established organizations move slowly, missing out on technological innovations.
Thomas Kolbabek concurred with the data-driven approach and stressed the importance of data collection for effective segmentation, allowing for personalized customer targeting and messaging. He advocated for engaging all players, not just VIPs, to achieve higher retention rates. Real-time data, according to him, is crucial for tracking player activity and tailoring the player experience, incentives, and messaging accordingly.
The panelists also explored psychological triggers and personalized experiences. Thomas discussed player types, their preferences, and the need to identify the reasons behind their behavior for a successful retention strategy. He distinguished between immersive players who appreciate gaming details, such as animations, and money-oriented players who focus on gameplay and winnings. With recorded gameplay data and identified psychological triggers, online casino companies can personalize the player experience by adjusting gaming details and messaging.
Domenico took personalization a step further, emphasizing the importance of creating original, personalized content and offers. He concurred with Thomas on the necessity of having the right system and tools in place for real-time data collection. He acknowledged that many companies face challenges in this area, often stuck with legacy systems that are difficult to update. He stressed the need for companies to recognize the importance of appropriate data tools for the success of acquisition and retention strategies.
Regarding case studies of successful retention strategies, both guests refrained from providing specific examples due to privacy concerns. However, Thomas shared a successful “formula”: running test campaigns for incentives, bonuses, and customized messaging, leading to the development of automated machine learning models, resulting in a 75% uplift in retention and a 25% uplift in player activity.
Domenico shared that his experience with B2B and B2C companies has shown that focusing on specific KPIs can significantly accelerate the development cycle, reducing it from months to days.
Both speakers agreed on the value of AI and technological advancements, particularly in graphics resources and highly customized messaging.
In conclusion, Thomas summarized the process of building a successful retention strategy, emphasizing the importance of identifying specific problems, gathering data, and hypothesizing to create machine learning models under a top-down KPI-based approach. Domenico reiterated that data and automation are imperative for retention strategy development, stressing the importance of investing in the right tools for the retention process.
Read more about the second part of this exciting and informative edition of the European Quarterly Meetups, a panel discussion on Company Culture in iGaming!

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Groove Technologies and BetOnGames Forge Strategic Partnership
In a landmark move, platform and aggregator Groove Technologies has announced a strategic partnership with BetOnGames, the RNG game provider arm of BETCORE. This collaboration brings together Groove’s enterprise-grade platform, boasting over 15,000 games from 150+ top-tier providers, and BetOnGames’ lightweight, high-performing content, optimised for real-world conditions.
The alliance promises to deliver unparalleled scalability, engagement, and profitability for operators worldwide.
Groove’s cutting-edge platform is renowned for its precision, scalability, and advanced player engagement tools, making it a powerhouse for operators who demand excellence. By integrating BetOnGames’ portfolio featuring 100+ fast-loading, low-data titles across slots, crash, and instant-win formats, Groove further solidifies its position as the go-to solution for diverse markets, including regions with limited internet coverage.
Rachel Tourgeman, Head of Partnerships at Groove, emphasised the strategic value of the partnership: “BetOnGames’ adaptability and high-converting content perfectly complement Groove’s mission to deliver unmatched performance for operators. Their lightweight design, multilingual UI, and seamless payment integrations, including UPI, QR-wallets, and crypto, make them an ideal partner for both emerging and mature markets. Together, we’re setting a new standard for player engagement and operational efficiency.”
BetOnGames has built a reputation for reliability, offering RNG-certified titles with competitive RTPs (96–97%) and 24/7 technical support. Popular titles like Aerobet (crash-style, 97% RTP), 100 Mega Hot (classic slot, 97.12% RTP), and Bicho da Sorte 25 (lottery-style, 92.26% RTP) cater to a broad spectrum of player preferences, ensuring high retention and conversion rates.
Peter Korpusenko, CEO of BETCORE, highlighted the significance of the collaboration: “Partnering with Groove allows us to expand our reach exponentially while maintaining the speed, fairness, and lightweight efficiency that define BetOnGames. Groove’s robust backend and analytics tools empower operators to maximise our content’s potential, driving growth in even the most competitive markets.”
With full licensing under the Curaçao Gaming Control Board, integrated responsible gaming tools, and AML compliance, BetOnGames provides a secure and scalable foundation for operators. Combined with Groove’s industry-leading platform, the partnership ensures seamless onboarding via Groove’s single-API, optimised cash flow, and data-driven decision-making.
As iGaming continues to evolve, Groove and BetOnGames are poised to lead the charge, delivering a dynamic, player-centric experience that transcends borders and technical barriers. For operators seeking a competitive edge, this collaboration represents the future of iGaming today.
Yahale Meltzer, Co-Founder and COO at Groove, underscored the long-term vision: “This partnership isn’t just about adding games, it’s about enhancing ecosystems. BetOnGames’ performance in low-bandwidth environments and localised payment options align perfectly with our commitment to inclusivity and innovation. Together, we’re not just meeting operator needs; we’re anticipating them.”
The post Groove Technologies and BetOnGames Forge Strategic Partnership appeared first on European Gaming Industry News.
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Week 37/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Leroy wakes up every day with a smile on his face! Why you may ask? Well executing is a dirty job but Leroy just loves to swing his axe in Nolimit City’s latest release, Dead Men Walking. The chopping block features a 3-3-3-3-3reel setup with three Fire Pits above the reels each linked to a unique base game feature.
Amusnet has released 100 Art of Gold. This new online casino release brings together the elegance of art and the dynamic feel of modern slot design. Built on a 5-reel layout with 100 fixed paylines, the game stands out with its refined aesthetic and carefully crafted details.
Play’n GO heads skyward with Rosy Orbit Treasure Turn™, a radiant slot where gravity is optional and innovation is key. A mysterious princess, a faithful fox, and a cherished rose – Play’n GO blends character-driven charm and fresh mechanics in Rosy Orbit Treasure Turn™.
Burning Classics 2 is here to ignite your winnings with all the fiery thrills of the original, plus even hotter rewards. The sequel to Booming Games’ most popular game, Burning Classics, keeps the classic 5×3 grid and 20 variable paylines, along with the iconic stacked symbols, including stacked wilds.
Blueprint Gaming™ takes one of its strongest internationally performing series to new heights in Cash Strike Hotstepper 2, with Super Strike and mystery symbols among the new additions designed to elevate the gameplay experience on offer.
BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion. The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility. Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title.
Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store. This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature.
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
Spinomenal is welcoming players to ascend to Valhalla with its latest mythology-inspired slot, Majestic Odin. The game joins Spinomenal’s hugely popular Demi Gods series. Majestic Odin is set against a breathtaking Nordic landscape of towering mountains, deep fjords, and glowing torches that frame the game with mythic grandeur.
The post Week 37/2025 slot games releases appeared first on European Gaming Industry News.
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GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
GR8 Tech’s drive-time podcast Bet It Drives closes out its debut season in the fast lane with Stephen Crystal, Founder of SCCG Management and a 30+ year veteran of the gaming world. From reshaping tribal and riverboat gaming to owning iconic Las Vegas casinos and driving more than $3 billion in finance, M&A, and technology projects, Stephen has spent his career at the center of the industry’s biggest moves.
In the passenger seat with host Yevhen Krazhan, GR8 Tech’s CSO, Stephen takes listeners from the glitter of Vegas to the global stage—where he has advised 120+ client-partners across 100 countries, built US operations for the UK’s largest bookmaker, and cut high-profile sports betting deals with teams like the Cincinnati Bengals and Vegas Golden Knights.
On this ride, Stephen opens up about:
- Whether industry events really bring the business
- Why he believes in connecting people to people above everything else
- How he’d reshape iGaming conferences (hint: more case studies, less fluff)
- The single-sentence keynote he’d deliver if given the mic
- The people and principles that shaped his journey
- The art of closing deals and the mindset behind his business approach
- Which song he cues up when it’s deal-done time
- His take on when it’s “network” and when it’s definitely “not work”
“Stephen brought the kind of wisdom you only get from decades at the very top of gaming and a career spent building, betting, and believing in people,” said Krazhan. “It was a very inspirational, motivational talk—and Stephen officially earned a Bet It Drives seatbelt of honor.”
As always, Bet It Drives trades the studio for the streets of London, filming each episode entirely on the move with a multi-camera crew capturing both the ride and the real talk. The result is a podcast that has blended insider insights with unscripted, human moments all season long—from Alex Pratt and Helen Walton to Rohini Sardana, and now Stephen Crystal in the finale.
Watch Episode 4 with Stephen Crystal now on YouTube, Spotify, and Apple Podcasts.
That’s a wrap for Season 1. But don’t unbuckle just yet—Bet It Drives will be back soon. Follow GR8 Tech and stay tuned: Season 2 is already on the horizon, promising more bold voices, more candid conversations, and more reasons to hit play.
The post GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership appeared first on European Gaming Industry News.
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