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Future Anthem releases 3-step playbook enabling sportsbooks to take the lead with AI
Future Anthem, the pioneering AI and data science powerhouse, has released its highly anticipated 3-step playbook “How sportsbooks can lead with AI”.
The playbook emphasises the urgency for sportsbooks to take the lead with artificial intelligence, as it has become a necessary element to ensure long-term profitability in an increasingly competitive landscape.
The playbook was created by the team behind Anthem’s market-leading personalisation product Amplifier AI and breaks down the key steps that sportsbooks should work through to move artificial intelligence off the roadmap and into players’ hands.
Celebrating its release, Future Anthem CEO Leigh Nissim, said: “We have witnessed a meteoric rise in the use of artificial intelligence in entertainment with the likes of Spotify, Netflix, and Amazon all offering ultra-personalised experiences, creating super-high consumer expectations.
“There’s no doubt in our minds that the sports betting industry is next – the sector sits at the perfect intersection of media, leisure, and e-commerce. The race to real-time personalisation is on – we’re urging sportsbooks to get ahead of the pack with this playbook to find out how they can win.
“Our ambition was to create a practical guide filled with highly specific and actionable tips and tactics, that can be easily incorporated one step at a time. We are confident that our brand-new playbook will help guide decision-makers across the industry in adopting AI into their daily operations to navigate this new journey with confidence.”
The playbook goes into great detail as to how AI boasts a proven track record of achieving uplifts in every step of the player journey, leading to increases in NGR, player retention, and open rates. Furthermore, Anthem has drawn upon its expertise and knowledge to guide readers on how to best implement AI into their own sportsbooks. The good news, it’s much simpler than it might appear.
In the last year alone, Future Anthem’s Amplifier AI has processed roughly 700 million sports bets across a multitude of diverse behavioural profiles, countries, and platforms. Working closely with leading operators, Anthem has observed a meteoric rise in the use of artificial intelligence as more and more sportsbooks are taking progressive steps to utilise their data and the latest AI technologies in real-time to personalise player experiences.
This step-by-step approach covers every key aspect of the process from start to finish including aligning AI to the present strategic objectives, identifying successful use cases with the quickest return, measuring effectiveness, building a business case for your CFO, and choosing whether to build or buy.
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The post Love is in the Air at SlotsCapital.lv Casino with a Sweet 150% Deposit Bonus on the Mystical Forest of Forbidden Treasures Slot appeared first on European Gaming Industry News.
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Esports World Cup Welcomes FATAL FURY: City of the Wolves to Club Championship
The Esports World Cup Foundation (“EWCF”) and SNK Corporation, a global leader in game development and publishing, today announced a landmark three-year partnership that brings the anticipated FATAL FURY: City of the Wolves to the Esports World Cup 2025. The legendary fighting game franchise’s first new entry in 26 years will rev its way onto the global esports scene at the world’s largest gaming and esports event in Riyadh, Saudi Arabia, this summer.
Credited with shaping the fighting game genre, FATAL FURY will connect its storied legacy with the future of esports, uniting its classic appeal with the excitement of modern competitive play. The EWC’s Club Championship will play a pivotal role in reigniting FATAL FURY’s competitive spirit, introducing the brand-new entry to a new generation of players, and fostering its growth on the global esports stage. The partnership will accelerate FATAL FURY: City of the Wolves’s debut in competitive gaming, leveraging the global stage of the Esports World Cup to introduce the iconic franchise to new audiences worldwide.
“FATAL FURY is a cornerstone of fighting game history, a franchise that helped ignite the competitive spirit of the 1990s arcade boom and set the stage for the genre’s mainstream revolution,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation. “As fighting games and retro titles experience a global resurgence, fueled by nostalgia, competitive depth, and community-driven passion, we are thrilled to partner with SNK for the next three years to bring this legendary series to the Esports World Cup stage. Together, we aim to reignite FATAL FURY’s competitive legacy by introducing it to a new generation of players and fans, elevating its place in the world of esports and supporting the growth of competitive gaming as a truly global sport”.
SNK’s FATAL FURY, first released in 1991 on the NEOGEO arcade system, has captivated fans for over three decades. Garou: Mark of the Wolves, released in 1999, has served as the franchise’s most recent installment, with SNK recently announcing the new release, FATAL FURY: City of the Wolves, to launch in April 2025 – 26 years after its predecessor. Renowned for its innovative gameplay mechanics, compelling characters —such as Terry Bogard, who also appeared in other games like Super Smash Bros.—and rich storytelling, the franchise has spawned multiple sequels, adaptations, and an animated series, cementing its legacy in gaming history.
Its inclusion in the Esports World Cup is set to revive its competitive spirit while fostering the game’s global growth and inspiring the gaming community worldwide.
“This partnership marks a historic milestone for FATAL FURY, a title loved around the world for 30 years, as it steps into the competitive gaming arena,” said Kenji Matsubara, CEO of SNK Corporation. “The Esports World Cup provides the perfect platform to showcase the franchise’s enduring legacy while engaging a new generation of fans, including those watching the great fights live in Riyadh arenas and on screens around the world. With the upcoming release of City of the Wolves in April 2025, this collaboration paves the way for an exciting future, blending the series’ rich history with incredible new possibilities. Together with other landmark titles in SNK’s rich fighting game library—such as THE KING OF FIGHTERS XV and SAMURAI SHODOWN—we will continue to be a leader in the ever-expanding world of esports for years to come. We’re thrilled to work with EWCF to deliver an unforgettable experience for players, fans, and fighting game community members around the world.”
The FATAL FURY’s announcement adds another revered title to the Esports World Cup’s multi-year lineup, joining a prestigious roster of the world’s most popular games spanning a variety of genres, including first-person shooters, MOBAs, battle royales, strategy and fighting games, as well as one of the most enduring games of all time: chess. With the addition of Fatal Fury, the 2025 event features 20 tournaments across 19 game titles, with more titles set to be revealed in the coming weeks.
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique Club Championship cross-game format will reward Clubs and players with points based on their success in the games, crowning the top Club in the final standings as the Esports World Cup Club Champion in the largest-ever celebration of esports. The inaugural EWC in 2024 featured 200 Clubs and 1,500 elite athletes from 100 countries, competing in 22 tournaments across 21 games for a $60 million prize pool. The eight-week competition and festival drew 500 million viewers online and saw 2.6 million people attend.
The post Esports World Cup Welcomes FATAL FURY: City of the Wolves to Club Championship appeared first on European Gaming Industry News.
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Play Booming Games’ brand new Valentine’s slot
Valentine’s Day is just around the corner, love is in the air, and Booming Games take full responsibility – thanks to the timely release of smokin’ hot slot Burning Love.
The popular games provider has been busy searching for the perfect match for players, and this fiery 5×3 game ticks all the boxes. A fresh and exciting twist on the old favourite Burning Classics, this romantic revival retains all its allure despite its mesmerising makeover.
Those features that made you fall in love the first time around remain at the heart of it all — free spins, stacked wilds and scatter payouts — but Booming Games have poured on the charm.
Play with fire using the Gamble Feature and hit it off with wins of up to 2,000x your bet. Heart-warming major symbols turn heart-shaped on the reels, offset by a bewitching backdrop that’s sure to get you in the mood for a pretty payout or two.
This gorgeous new game awaits you this February – so come and spin for the win of your dreams.
As with all of the provider’s titles, Burning Love has been certified for launch in core regulated markets including the UK, Sweden and all Malta jurisdictions.
Nemanja Živić, Director of Games at Booming Games, said: “Burning Love is the sizzling new slot that’s the perfect Valentine’s Gift from us to you. The game may be based on a former flame, but it captures all of the fire and all of the passion to deliver a classic that you’ll never forget.”
The post Play Booming Games’ brand new Valentine’s slot appeared first on European Gaming Industry News.
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