Latest News
How to Attract New Users to Your iGaming Product
Author: Anna Zhukova, Team Lead (iGaming) at Famesters
Acquiring new users to the iGaming platform, either online casino, betting platform, sweepstakes, lottery or any other product has always been challenging, because the market is incredibly demanding and competitive. And it’s skyrocketing: world gambling statistics show that around 26% of the population gamble. That means around 1.6 billion people worldwide gamble and 4.2 billion gamble at least once every year. Impressive, right?
This is why iGaming brands constantly test new communication channels to acquire new users. And they want these channels to bring real and measurable performance.
According to the BuzzGuru research, 80% of marketers find influencer marketing effective.
Influencer marketing is still considered to be a quite young, but the performance it brings for brands (especially in the iGaming vertical) is tremendous. In this article, we will delve into the strategic use of influencer marketing to drive growth for iGaming products.
Understanding the iGaming Audience
Understanding the target audience is one of the essential things for every business. The potential users for iGaming products are incredibly diverse, spanning various age groups, genders, and geographic locations; and are multifaceted: from avid gamers seeking immersive experiences to casual players looking for a quick thrill.
For example, as for betting, men make up about 90% of the audience, but lately, more and more women are becoming interested in this activity. Both men and women tend to bet the most between the ages of 22 and 35: at this age, people start earning their own money and are more likely to make thoughtful bets, treating them as investments.
In general, iGaming brands primarily target solvent adult males, aged 18-45. The content that is used to reach out to this audience primarily revolves around male interests as sports, entertainment, lifestyle, gaming. So tailoring strategies to cater to these preferences is key to attract and resonate with your target audience.
The Power of Influencer Marketing in iGaming
Attracting new audiences to iGaming products is not so easy as it seems to be: one-size-fits-all approaches fall short in this niche. In a world where attention is a commodity, influencer marketing offers a way to captivate the hearts and minds of potential users. Why? It’s simple. The answer lies in the deep trust and connection that influencers cultivate with their followers: 92% of consumers trust influencers’ recommendations.
Through influencer partnerships, you gain access to a network of individuals who have already demonstrated an interest in iGaming, thereby significantly boosting the chances of attracting new users. Besides, active social media users are the ones who are keen to earn while playing.
9 out of 10 iGaming brands leverage influencers to expand their audiences and get new deposits. One notable example here is 1xBET with its enormous budgets for influencer marketing. According to BuzzGuru analytics, annual influencer marketing expenses are estimated up to 3.71 M.
Crafting an Effective Influencer Strategy
Creating an effective influencer strategy for your iGaming product involves a strategic blend of art and science. The process begins with identifying the right influencers who align seamlessly with your brand’s values, niche, and target audience. Seek influencers who are genuinely passionate about iGaming and resonate with the preferences and behaviors of your potential users. Look beyond follower counts; prioritize engagement rates, content quality, and the influencer’s ability to connect authentically with their audience.
Once you’ve identified potential influencers, the next step is negotiating partnerships and compensation structures. Keep in mind that influencers invest time, effort, and their personal brand into the collaboration. Approach negotiations with transparency and fairness.
Compensation can vary and may include monetary payment, product offerings, affiliate partnerships, or a combination thereof. An advice here is not to provide prepayment, pay after the integration is released. Additionally, ensure that both parties have aligned expectations regarding deliverables and timelines. A carefully crafted influencer brief will help in this regard.
Remember, the key to a successful influencer strategy lies in building genuine relationships. Establish open communication and foster a collaborative environment where influencers feel valued and empowered to contribute their creative input. By aligning your brand’s objectives with the influencer’s authentic voice and creative approach, you’ll craft a partnership that resonates with their audience and drives user acquisition for your iGaming product.
Creating Compelling Campaigns
Creating captivating influencer campaigns in the iGaming industry requires a careful balance of creativity, authenticity, strategic messaging and native integration. Here are the tips that will help prepare a successful launch:
- Tip #1: Consider collaborating with those influencers who already performed well. Selecting creators to collaborate with is the most difficult step for many marketeers. And, at the same time, it is one of the most important. You can do research by yourself or use the list of trustworthy creators from YouTube and Twitch prepared by Famesters.
- Tip #2: Check influencers’ statistics twice. Creators often fake their statistics (especially in narrow niches) regarding their audience’s age and gender. Double-check it or even ask to make a video recording of their stats—it’s much harder to fake.
- Tip #3: Think about your ad message thoroughly. Develop creative concepts that align with both your brand and creators’ unique style, share your vision, but do not be very strict – let them do their job. Consider integrating gameplay demonstrations, challenges, or interactive elements that showcase the excitement and features of your iGaming product, give promo codes or provide other bonuses to additionally stimulate the audience.
- Tip #4: Authenticity is important. Highlight the advantages of your platform but make the message as clear and transparent as possible. Do not guarantee the win and never mislead. Instead, encourage influencers to share their personal experiences, opinions, and excitement about your iGaming product. Authenticity fosters trust, and when users perceive that the influencer truly enjoys and endorses the product, they’re more likely to engage it and explore your platform.
- Tip #5: Do not be afraid to rely on the opinions of influencers. They understand their audience best, so they can offer valuable insights and help make the advertisement more engaging and personalized.
Tracking and Measuring Success
In the iGaming industry, marketing campaigns typically focus on three crucial metrics: sign-ups, deposits, and, for sure, return on investment (ROI). However, measuring influencer marketing outcomes could be challenging compared to more straightforward methods, like Facebook ads.
While we can rely on average conversion rates, influencer promotions often have the potential to go viral, delivering better-than-expected results.
Staying Ahead in the iGaming Landscape
The iGaming industry is a dynamic and ever-evolving landscape that demands constant adaptation and innovation due to the rapid shifts in user preferences. While influencer marketing can undoubtedly be a game-changer, maintaining a competitive edge requires a commitment to staying ahead of the curve.
Embracing Innovation: To stand out amidst the fierce competition, continuously seek innovative ways to engage potential users. Whether it’s introducing new game mechanics, incorporating virtual reality experiences, or hosting interactive events, innovation sparks curiosity and keeps your iGaming product fresh and exciting.
Navigating Emerging Trends: Trends and tactics are in constant flux. New platforms, content formats, and engagement strategies emerge regularly. And as an iGaming platform striving for consumers’ attention, staying updated with these trends is crucial. Monitor social media platforms where your target audience congregates, experiment with different integration formats, and adapt your influencer strategy to resonate with evolving preferences.
Crossing Over Boundaries: Consider cross-industry collaborations and partnerships. Integrating elements from adjacent entertainment sectors, such as e-sports or live streaming, can add a unique dimension to your iGaming product. These collaborations introduce your brand to new audiences while catering to the diverse interests of iGaming enthusiasts.
Leveraging Data and Insights: Leverage data analytics to gain insights into user behavior, preferences, and engagement patterns. This information helps you tailor your influencer campaigns and refine your iGaming product to align with user desires. At Famesters, we use our own-developed AI BuzzGuru to create strategies based on data and analytics only. And constantly test. This approach helps get the highest possible performance.
In the fluid and competitive iGaming market, those who innovate and adapt are the ones who capture the attention of potential users and establish a lasting presence. By combining strategic influencer marketing with a commitment to innovation, you’re poised to excel in this dynamic landscape and forge a path to sustained success.
Reading Time: < 1 minute
Incentive Games, a leading B2B games provider, has partnered with Goldbet, part of the Lottomatica Group Italy’s leading name in online gaming, to launch a new free to play weekly football game, Winning5.
The game gives football fans a chance to visit the Goldbet app each weekday to ‘collect’ a different Seria A team, selected at random, with play bonus slot, spots bonus, and a €2,000 shared jackpot up for grabs depending on how many of their teams win over the weekend.
The more winning teams players collect, the bigger the prize. From smaller wins for two correct results, to the ultimate reward for collecting all five teams, Winning5 offers players an engaging and free way to add fun to the weeks matches.
On game day, players can track their progress through real-time updates, powered by Incentive Games’ specialised data and analytics to deliver a seamless, engaging experience.
This is the first collaboration between Goldbet and Incentive Games as part of the company’s partnership with Lottomatica.
John Gordon, CEO and co-founder of Incentive Games, said, “Winning5 is designed to bring the thrill of weekend football to life, but in a way that’s free-to-play and accessible. We’re thrilled to partner with Goldbet, one of Italy’s most respected gaming brands, to deliver a product that keeps fans engaged and entertained from kick-off to the final whistle.”
Simone Occhiuzzi, Lottomatica Digital & i-Gaming Director, said, “Our objective is to ensure an ever-expanding for-fun offering for our customers. We are proud to have broadened our engagement bouquet with the introduction of Winning5, further enriching our customers’ for-fun experience.”
The game is now live for all eligible Goldbet customers in Italy.
The post INCENTIVE GAMES AND GOLDBET LAUNCH NEW FREE-TO-PLAY GAME ‘WINNING5’ appeared first on European Gaming Industry News.
Latest News
Future-Ready iGaming: Denis Kosinsky, COO of NuxGame, Discusses AI, Innovation, and Scalable Growth
Reading Time: 5 minutes
Denis Kosinsky, Chief Operating Officer at NuxGame, joins us for an exclusive conversation ahead of HIPTHER’s European Gaming Congress 2025.
NuxGame, a leader in delivering powerful B2B iGaming solutions from turnkey casinos and sportsbooks to crypto gaming and modular aggregation, is a General Sponsor of this year’s Congress. With expertise spanning AI personalization, blockchain integration, and real-time analytics, Denis will bring his insights to the EGC panel “Leveraging AI for Competitive Advantage.”
Denis, as COO of NuxGame, you coordinate strategic growth and product innovation. What do you see as the most urgent priorities for iGaming operators today?
From our daily work with operators, we see personalization as one of the most urgent priorities in iGaming today. Players expect the same tailored experience they get from platforms like Netflix or Spotify, where everything feels made just for them the moment they log in. We work closely with our operators to make that possible. Whether it’s helping a slot-focused brand surface the right providers or enabling personalized campaigns by player behavior, our goal is to shorten the path from idea to go-live. With access to more than 16,500 games from over 130 providers, integrated loyalty and tier systems, and advanced analytics, operators can test, optimize, and launch personalized experiences quickly without heavy development cycles. This speed to market is critical. When operators can react fast and deliver relevant content at the right time, players stay engaged, retention grows, and brand loyalty follows naturally. That’s exactly where we focus on helping our partners move fast, personalize smarter, and scale sustainably.
NuxGame offers a multitude of solutions: casino, sportsbook, crypto integration, game aggregator. How do you make sure that your platform stays modular and scalable, and still manage to provide a stable experience for operators and players?
Our platform is built on a modular architecture that allows each business unit such as sportsbook, casino, payments, and back office to operate independently while remaining fully connected within a unified ecosystem. This structure ensures a stable and consistent experience for both players and operators, even when new features are introduced or updates are deployed. Each module can be developed, scaled, or maintained separately, which improves reliability and reduces the risk of system-wide issues. Through standardized APIs and controlled data flows, the business units collaborate efficiently while maintaining autonomy, ensuring high performance and a seamless experience across all platform components.
You’ll be joining the panel on AI in iGaming. How do you see artificial intelligence transforming the industry in the next few years – particularly in areas like player personalization, fraud detection, and operational efficiency?
AI is already reshaping iGaming in powerful ways. In fraud detection, it can uncover complex behavior patterns that traditional monitoring often misses, such as linked accounts or unusual bonus activity. These systems continuously learn from platform data, helping operators reduce losses and improve security. Predictive models are also becoming key in decision-making. They forecast player lifetime value, churn risk, and engagement potential, allowing operators to act early with targeted campaigns or retention offers. The same technology supports smarter CRM and marketing, helping teams focus on the players who matter most. Operationally, AI is improving efficiency through automated KYC verification, odds monitoring, and compliance checks. New AI agents now assist with platform configuration and content generation, enabling faster creation of campaigns, layouts, and recommendations. For players, AI brings true personalization. Instead of hundreds of random games, they see the few most relevant titles, offers, and providers. Operators who apply these capabilities effectively will build deeper engagement, trust, and long-term loyalty.
Gamification and blockchain are big parts of the NuxGame strategy. Could you share how these technologies are boosting engagement and retention for your clients?
Gamification and blockchain are redefining how operators drive engagement and retention, and at NuxGame we focus on turning every interaction into a reason for players to stay active. Our Achievements system rewards players for meaningful actions such as first deposits, login streaks, or consistent gameplay, while event-based notifications deliver these rewards at the right moment to sustain excitement. We extend engagement even further with loyalty programs, leaderboards, and platform chat that connects players directly within the gaming environment. Players can celebrate live wins, share achievements, and compete in real time, creating a social layer that strengthens the overall experience. Another popular feature is Spin Wheel, where operators can offer customized rewards ranging from free spins to bonus credits or unique prizes. It adds instant gratification and keeps players returning for another chance to win. Blockchain technology completes this ecosystem by powering fast, secure Web3 wallet onboarding and transparent crypto transactions, building player confidence from the very first interaction. Together, these features create a seamless, rewarding, and community-driven experience that keeps players engaged and operators growing.
With over 16,500+ games from 130+ providers on your platform, content aggregation is obviously your strength. How do you build partnerships that keep your portfolio diverse, compliant, and competitive?
Our goal at NuxGame is to provide operators with the same experience they would have if they integrated directly with each individual game provider, while delivering a much higher level of efficiency, automation, and control. What makes us different is not only the scale of our portfolio, with more than 16,500 games from over 130 providers, but the quality and depth of data we deliver for every game. We go beyond simple content aggregation by sending complete and enriched game metadata through our API. This includes detailed information such as bonus exposure, available provider promotions, tournament participation, and automated big-win checks. Most providers do not share this level of data, which makes it a key advantage for our partners. By providing it through the API, we eliminate a large amount of manual work for operators, simplify campaign management, and allow instant personalization and reporting. It is not just about having a large and diverse game portfolio. It is about giving operators the tools and real-time data they need to create dynamic, localized player experiences and make smarter business decisions. This is the foundation of our approach at NuxGame and what defines us as a true technology partner rather than just an aggregator.
NuxGame has been a pioneer in cryptocurrency integration. How do you balance the opportunities of Web3 with the obstacles of regulation, security, and user adoption in gaming?
Crypto and Web3 offer huge opportunities for iGaming, but success depends on security, compliance, and user experience. At NuxGame, we built our crypto solution to feel familiar to users of leading exchange platforms, with seamless wallet connections, real-time balances, and instant transactions. The system supports BTC, ETH, USDT, and other major assets, with Web3 wallet integration and direct crypto purchases for fast onboarding. For operators, it delivers built-in fraud prevention, risk monitoring, and compliance-ready reporting. This combination of trust, speed, and intuitive UX makes crypto adoption easy for players and expansion safe for operators.
So what’s next for NuxGame? Are there particular markets or partnerships you’re most excited about as you continue to expand?
We are putting a strong focus on the US market, particularly on enabling operators to launch faster within the sweepstakes model. This segment is growing rapidly but comes with complex regulatory and technical requirements. NuxGame is fully prepared for it with dual-currency logic, built-in compliance automation, and a complete payment orchestration layer that eliminates the typical setup delays operators face. Our platform provides a ready-made, legally tested foundation, so clients can go live without spending months on integrations or legal reviews. Combined with affiliate management, engagement tools, and modular scalability, operators can focus on growth rather than setup. The sweepstakes model is a major opportunity in the US, and our goal is to make NuxGame the go-to solution for fast, compliant, and profitable entry into that market.
Thank you, Denis, for sharing your vision and perspective on how technology is shaping the future of iGaming. We’re excited to hear more from you live on stage at the European Gaming Congress 2025!
Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
Secure your spot, connect with NuxGame, and discover how leading innovators are redefining the industry.
The post Future-Ready iGaming: Denis Kosinsky, COO of NuxGame, Discusses AI, Innovation, and Scalable Growth appeared first on European Gaming Industry News.
Reading Time: < 1 minute
KingMidas Games, a leading iGaming provider, has announced a strategic partnership with SpinOro, a trusted and innovative content aggregator and game provider. The collaboration will see SpinOro take up KingMidas Games’ portfolio of high-quality and cutting-edge titles, and distribute them to operators across Europe, Latin America, and other key markets worldwide.
Through this partnership, operators connected to SpinOro’s aggregation platform will gain access to KingMidas Games’ diverse catalogue of immersive experiences, ranging from next-gen titles and exclusive IP-driven content to classic and feature-rich slot offerings. The integration is expected to go live in late 2025.
“This partnership with SpinOro reflects our shared ambition to connect global operators with premium and differentiated gaming experiences,” commented Sean Auret, Global Head at KingMidas Games. “SpinOro’s reputation for trust, reliability, and innovation makes them an ideal partner as we continue expanding our presence across key markets. Together, we’re creating opportunities for operators to deliver content that speaks to local audiences while maintaining global appeal.”
Jeff Letlat, COO, SpinOro, added: “KingMidas Games’ reputation for bold ideas and next-generation creativity complements our own commitment to bringing operators a portfolio that feels both innovative and commercially impactful. By adding their unique style and forward-thinking titles, we’re not only enriching the variety available to our partners but also ensuring players gain access to experiences designed for the digital-native generation. It’s exactly the kind of collaboration that keeps our platform fresh, diverse, and future-ready.”
The collaboration highlights both companies’ dedication to quality, innovation, and growth in an increasingly competitive iGaming landscape. By combining KingMidas Games’ creative game development with SpinOro’s extensive distribution network and technical expertise, the partnership aims to bring players around the world closer to the next generation of entertainment experiences.
The post KingMidas Games and SpinOro Announce Strategic Partnership to Expand Global Reach appeared first on European Gaming Industry News.
-
Latest News2 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News3 months agoDigiPlus Backs Stricter Online Gambling Regulation
-
Latest News3 months agoCEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News1 month ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Affiliate Succes3 months ago
Affiliates as Market Movers: How Content and Rankings Influence Operator Success
You must be logged in to post a comment Login