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Jogo Global signs landmark deal with Banijay Brands

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Jogo Global, the mobile and land-based platform provider and game content developer, has secured a significant partnership with Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay.

Banijay is home to some of the world’s biggest entertainment shows, including enduring global hits such as Deal or No Deal, Survivor and MasterChef.

The agreement licenses Jogo Global to incorporate a selection of these stellar entertainment brands into its portfolio of slots and fast games for deployment into the global gaming market.

David Marcus, CEO of Jogo Global, said: “Banijay Brands is the perfect partner for Jogo Global and we are absolutely thrilled to have sealed this agreement. In terms of securing eye-catching IP for development into exciting gaming experiences, we could not wish for a better partner.

“This deal follows an incredible 12 months of growth at Jogo, and we head to next week’s SBC Summit Barcelona eager to find new opportunities to build further on these recent successes.”

Mark Woollard, Managing Director, Banijay Gaming & Gambling Division, added: “We’re all looking forward to working alongside David and the team at Jogo, which will involve several of our licences heading into a new direction with the introduction of the exciting ‘fast’ game product line.

“Banijay Brands always looks to be on the front foot when it comes to licensing its brands into new product categories, and this is no different.”

The Jogo Global offering includes a variety of top-performing bespoke fast games, ranging from Crash content through to Double and Mines. Jogo has also seen significant acceleration in the US land-based sector, with the company’s Class 3-to-Class 2 conversion solution.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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