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AppGallery proves its title of “Best alternative app store” by uniting the gaming community at Gamescom 2023

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As one of the leading app distribution platforms, AppGallery had an exciting time engaging with game enthusiasts from all over the globe at this year’s Gamescom. Gamescom 2023 attracted 320,000 attendees from over 100 countries, coupled with 180 million tuning in online. It was a spectacular time for everyone as they bonded over their love for games. Together with some of the biggest names in the gaming industry, AppGallery booth showcased different, and beloved fan-favourite games through fun activities and thrilling events.

“Gamescom 2023 was the perfect stage for gaming enthusiasts worldwide to converge together in celebration of their shared passion. With attendees from all around, everyone had an enjoyable time at the different booths. AppGallery was thrilled to feature some of its top games through captivating displays and activities that certainly left an unforgettable impression on all,” said Jamie Gonzalo, VP of Huawei Mobile Services Europe.

Day 1: World of Tanks: Blitz

To kick off Gamescom 2023, AppGallery featured the popular MMO action shooter game, World of Tank: Blitz (WoTB), and its developer, MS-1, the leading mobile studio of Wargaming.

The day started off with a Huawei Lucky Draw that occurred a few more times throughout the day, seeing a big crowd waiting in line to get a chance to win exclusive prizes from Huawei.

Attendees were entertained by on-stage activities hosted by staff from WoTB and guest influencers. They had a chance to attend an exciting tournament that saw some of the best players within the community go up against a few lucky fans as they engaged in exhilarating gameplay. World of Tanks: Blitz also prepared a captivating quiz for all guests to the AppGallery booth, with the possibility to win eye-popping game merch and Huawei devices.

It was a meaningful time down at the game zone as WoTB Developers and invited influencers like WoTB Joe, Xerogaviazzus, Juicy_Tender_Steak and BLITZ Mobilnie spent the day speaking to attendees, answering burning questions about the game and its development. Fans had the unique opportunity to take on their favourite influencers, pitting their skills against these esteemed players they admire in the community.

Day 2: Dragonheir: Silent Gods, Lords Mobile and Viking Rise

The second day saw acclaimed developers Nuverse and IGG take the main stage.

Nuverse introduced an exclusive look into the highly anticipated game, Dragonheir: Silent Gods, set to launch later this year on AppGallery. Attendees got a chance to acquaint themselves with fan-favourite guest influencers Icrimax and Skyasterix. They gained a first look at the different gameplays offered as the influencers engaged in exhilarating 1V1 PVP mode battles and explored the Goblin Dungeon Mode. After that, AppGallery booth guests even had a chance to challenge influencers in a breathtaking battle! For all tournament and quiz winners, Nuverse prepared special game-related merch.

 

IGG continued the second half of the day featuring 2 of their top titles, Lords Mobile, and Viking Rise. Attendees were treated to an abundance of exclusive Lords Mobile merchandise, gift codes and exclusive Huawei prizes during the game shows conducted by AppGallery. Gaming influencer AppGaming also took to the stage, answering questions from fans and going about taking photos.

Day 3: Summoners War: Sky Arena

On Saturday, Com2uS showcased a beloved fan-favourite, Summoners War: Sky Arena and Summoners War: Chronicles. The entire day was jam-packed with activities starting off with Huawei’s Lucky Draw, witnessing a substantial ready-to-win crowd. The Summoners War quiz also took place, where we saw a lucky few walk away with exclusive Huawei prizes and on-site live drawings from Com2uS HQ Art Team. Stage activities were hosted by a well-known German influencer, Mellissa Lee (Breedingunicorns).

The program continued with the first-ever live-streamed 2vs2 ALLSTARS Tournament which saw attendees enthusiastically rooting for their favourite players to win as they witnessed a showcase of skill and teamwork. Cosplay enthusiasts got a chance to learn how to dress up as their favourite characters from the game through an amazing performance of live cosplay creation by Maxim and Simon.

Day 4: Archosaur Games Event and Land of Empires: Immortal

Archosaur Games put on a show at the AppGallery booth on the final day of Gamescom 2023, featuring popular creations that had every attendee captivated by the diverse range of gaming experiences. The developer presented their latest release, the recently launched Madtale: Idle, alongside one of their more renowned titles, Dragon Raja, through game introductions that offered a glimpse into the different gameplays each title offered. Attendees resonated well with the rich narrative and breathtaking visuals of the games, which gave them a fresh perspective of what Archosaur Games can bring to the table.

Other exciting activities included an interactive makeover session based on another popular title of the developer, Life Makeover. Similar to what players can do within the game, attendees had the opportunity to dress up their bellowed characters during game live-play on a stage. They also had a chance to get special Life Makeover merch by joining AppGallery Discord channel.

Nurverse wrapped up Gamescom 2023 putting a spotlight on their popular creation, Land of Empires: Immortal. The finale included an engaging quiz session that took place on stage, which was complemented by yet another Huawei Lucky Draw.

All days: Fun online on the AppGallery Discord channel!

Huawei Lucky Draw was probably one of the most anticipated moments during those four days. Every day there was a huge crowd waiting in line to chat with a moderator on the stage, and, of course, spin the wheel and win exciting Huawei prizes!

Fortunately, for those who didn’t have enough luck to win during the event, we prepared a special Discord channel dedicated to Gamescom attendees. After joining, they had a chance to spin the wheel again and get devices from Huawei or AppGallery coupons. That was just one of Discord’s advantages, as from then they joined the united community of gamers, with an opportunity to gain new friends and discuss and play their favourite games together.

AppGallery Discord campaign was a huge success, with 1000+ users joining the channel during the four days of Gamescom.

Huge success during the AppGallery Game Fest campaign

The end of August also marked the end of AppGallery’s ongoing Game Fest 2023 campaign. The over-month-long spectacle offered enticing coupons worth up to 100% off up for grasp. Fans who couldn’t make it down to Gamescom 2023 could still take part in the fun of it all by indulging in the discounts on some of their favourite games. Popular titles such as Viking Rising, Land of Empires, Doomsday and more offered further discounts of up to 30% off on in-game purchases.

AppGallery saw a great response with a remarkable tally of over 16,000 redemptions. Furthermore, the campaign extended beyond Huawei users as the platform saw a surge in signups from Android users. Due to the inclusive nature of AppGallery, Android users simply had to follow 3 simple steps to successfully create their accounts. Game Fest 2023, reminds the gaming community of what more AppGallery offers apart from the top gaming titles.

AppGallery at Gamescom – the best experience for gamers!

With 4 days of exciting activities, endless Lucky Draws and fruitful engagement, attendees were left with hearts full of excitement and new core memories unlocked. Apart from showcasing popular games, Gamescom 2023 was the perfect space for the gathering of kindred spirits as they celebrated their common love for the world of gaming.

Living up to the title of being the “Best Alternative App Store”, AppGallery continues to feature a wide variety of games spanning different genres that include role-playing, sports, strategy games and many more. The platform goes beyond to enhance a user’s overall gaming experience through its exclusive deals. However, the deals aren’t merely about affordability but about offering premium in-game content that brings gamers that elevated feeling of fun and competitiveness. The success of the platform thus far is truly a testament to AppGallery’s commitment to bridging the gap between player and creator, further growing the sense of community that is at the core of gaming culture.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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INCENTIVE GAMES AND GOLDBET LAUNCH NEW FREE-TO-PLAY GAME ‘WINNING5’

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Incentive Games, a leading B2B games provider, has partnered with Goldbet, part of the Lottomatica Group Italy’s leading name in online gaming, to launch a new free to play weekly football game, Winning5.

The game gives football fans a chance to visit the Goldbet app each weekday to ‘collect’ a different Seria A team, selected at random, with play bonus slot, spots bonus, and a €2,000 shared jackpot up for grabs depending on how many of their teams win over the weekend.

The more winning teams players collect, the bigger the prize. From smaller wins for two correct results, to the ultimate reward for collecting all five teams, Winning5 offers players an engaging and free way to add fun to the weeks matches.

On game day, players can track their progress through real-time updates, powered by Incentive Games’ specialised data and analytics to deliver a seamless, engaging experience.

This is the first collaboration between Goldbet and Incentive Games as part of the company’s partnership with Lottomatica.

John Gordon, CEO and co-founder of Incentive Games, said, “Winning5 is designed to bring the thrill of weekend football to life, but in a way that’s free-to-play and accessible. We’re thrilled to partner with Goldbet, one of Italy’s most respected gaming brands, to deliver a product that keeps fans engaged and entertained from kick-off to the final whistle.”

Simone Occhiuzzi, Lottomatica Digital & i-Gaming Director, said, “Our objective is to ensure an ever-expanding for-fun offering for our customers. We are proud to have broadened our engagement bouquet with the introduction of Winning5, further enriching our customers’ for-fun experience.”

The game is now live for all eligible Goldbet customers in Italy.

The post INCENTIVE GAMES AND GOLDBET LAUNCH NEW FREE-TO-PLAY GAME ‘WINNING5’ appeared first on European Gaming Industry News.

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Future-Ready iGaming: Denis Kosinsky, COO of NuxGame, Discusses AI, Innovation, and Scalable Growth

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Denis Kosinsky, Chief Operating Officer at NuxGame, joins us for an exclusive conversation ahead of HIPTHER’s European Gaming Congress 2025.

NuxGame, a leader in delivering powerful B2B iGaming solutions from turnkey casinos and sportsbooks to crypto gaming and modular aggregation, is a General Sponsor of this year’s Congress. With expertise spanning AI personalization, blockchain integration, and real-time analytics, Denis will bring his insights to the EGC panel “Leveraging AI for Competitive Advantage.”

 

Denis, as COO of NuxGame, you coordinate strategic growth and product innovation. What do you see as the most urgent priorities for iGaming operators today?

From our daily work with operators, we see personalization as one of the most urgent priorities in iGaming today. Players expect the same tailored experience they get from platforms like Netflix or Spotify, where everything feels made just for them the moment they log in. We work closely with our operators to make that possible. Whether it’s helping a slot-focused brand surface the right providers or enabling personalized campaigns by player behavior, our goal is to shorten the path from idea to go-live. With access to more than 16,500 games from over 130 providers, integrated loyalty and tier systems, and advanced analytics, operators can test, optimize, and launch personalized experiences quickly without heavy development cycles. This speed to market is critical. When operators can react fast and deliver relevant content at the right time, players stay engaged, retention grows, and brand loyalty follows naturally. That’s exactly where we focus on helping our partners move fast, personalize smarter, and scale sustainably.

NuxGame offers a multitude of solutions: casino, sportsbook, crypto integration, game aggregator. How do you make sure that your platform stays modular and scalable, and still manage to provide a stable experience for operators and players?

Our platform is built on a modular architecture that allows each business unit such as sportsbook, casino, payments, and back office to operate independently while remaining fully connected within a unified ecosystem. This structure ensures a stable and consistent experience for both players and operators, even when new features are introduced or updates are deployed. Each module can be developed, scaled, or maintained separately, which improves reliability and reduces the risk of system-wide issues. Through standardized APIs and controlled data flows, the business units collaborate efficiently while maintaining autonomy, ensuring high performance and a seamless experience across all platform components.

You’ll be joining the panel on AI in iGaming. How do you see artificial intelligence transforming the industry in the next few years – particularly in areas like player personalization, fraud detection, and operational efficiency?

AI is already reshaping iGaming in powerful ways. In fraud detection, it can uncover complex behavior patterns that traditional monitoring often misses, such as linked accounts or unusual bonus activity. These systems continuously learn from platform data, helping operators reduce losses and improve security. Predictive models are also becoming key in decision-making. They forecast player lifetime value, churn risk, and engagement potential, allowing operators to act early with targeted campaigns or retention offers. The same technology supports smarter CRM and marketing, helping teams focus on the players who matter most. Operationally, AI is improving efficiency through automated KYC verification, odds monitoring, and compliance checks. New AI agents now assist with platform configuration and content generation, enabling faster creation of campaigns, layouts, and recommendations. For players, AI brings true personalization. Instead of hundreds of random games, they see the few most relevant titles, offers, and providers. Operators who apply these capabilities effectively will build deeper engagement, trust, and long-term loyalty.

Gamification and blockchain are big parts of the NuxGame strategy. Could you share how these technologies are boosting engagement and retention for your clients?

Gamification and blockchain are redefining how operators drive engagement and retention, and at NuxGame we focus on turning every interaction into a reason for players to stay active. Our Achievements system rewards players for meaningful actions such as first deposits, login streaks, or consistent gameplay, while event-based notifications deliver these rewards at the right moment to sustain excitement. We extend engagement even further with loyalty programs, leaderboards, and platform chat that connects players directly within the gaming environment. Players can celebrate live wins, share achievements, and compete in real time, creating a social layer that strengthens the overall experience. Another popular feature is Spin Wheel, where operators can offer customized rewards ranging from free spins to bonus credits or unique prizes. It adds instant gratification and keeps players returning for another chance to win. Blockchain technology completes this ecosystem by powering fast, secure Web3 wallet onboarding and transparent crypto transactions, building player confidence from the very first interaction. Together, these features create a seamless, rewarding, and community-driven experience that keeps players engaged and operators growing.

With over 16,500+ games from 130+ providers on your platform, content aggregation is obviously your strength. How do you build partnerships that keep your portfolio diverse, compliant, and competitive?

Our goal at NuxGame is to provide operators with the same experience they would have if they integrated directly with each individual game provider, while delivering a much higher level of efficiency, automation, and control. What makes us different is not only the scale of our portfolio, with more than 16,500 games from over 130 providers, but the quality and depth of data we deliver for every game. We go beyond simple content aggregation by sending complete and enriched game metadata through our API. This includes detailed information such as bonus exposure, available provider promotions, tournament participation, and automated big-win checks. Most providers do not share this level of data, which makes it a key advantage for our partners. By providing it through the API, we eliminate a large amount of manual work for operators, simplify campaign management, and allow instant personalization and reporting. It is not just about having a large and diverse game portfolio. It is about giving operators the tools and real-time data they need to create dynamic, localized player experiences and make smarter business decisions. This is the foundation of our approach at NuxGame and what defines us as a true technology partner rather than just an aggregator.

NuxGame has been a pioneer in cryptocurrency integration. How do you balance the opportunities of Web3 with the obstacles of regulation, security, and user adoption in gaming?

Crypto and Web3 offer huge opportunities for iGaming, but success depends on security, compliance, and user experience. At NuxGame, we built our crypto solution to feel familiar to users of leading exchange platforms, with seamless wallet connections, real-time balances, and instant transactions. The system supports BTC, ETH, USDT, and other major assets, with Web3 wallet integration and direct crypto purchases for fast onboarding. For operators, it delivers built-in fraud prevention, risk monitoring, and compliance-ready reporting. This combination of trust, speed, and intuitive UX makes crypto adoption easy for players and expansion safe for operators.

So what’s next for NuxGame? Are there particular markets or partnerships you’re most excited about as you continue to expand?

We are putting a strong focus on the US market, particularly on enabling operators to launch faster within the sweepstakes model. This segment is growing rapidly but comes with complex regulatory and technical requirements. NuxGame is fully prepared for it with dual-currency logic, built-in compliance automation, and a complete payment orchestration layer that eliminates the typical setup delays operators face. Our platform provides a ready-made, legally tested foundation, so clients can go live without spending months on integrations or legal reviews. Combined with affiliate management, engagement tools, and modular scalability, operators can focus on growth rather than setup. The sweepstakes model is a major opportunity in the US, and our goal is to make NuxGame the go-to solution for fast, compliant, and profitable entry into that market.

Thank you, Denis, for sharing your vision and perspective on how technology is shaping the future of iGaming. We’re excited to hear more from you live on stage at the European Gaming Congress 2025!

Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw

Secure your spot, connect with NuxGame, and discover how leading innovators are redefining the industry.

The post Future-Ready iGaming: Denis Kosinsky, COO of NuxGame, Discusses AI, Innovation, and Scalable Growth appeared first on European Gaming Industry News.

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KingMidas Games and SpinOro Announce Strategic Partnership to Expand Global Reach

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KingMidas Games, a leading iGaming provider, has announced a strategic partnership with SpinOro, a trusted and innovative content aggregator and game provider. The collaboration will see SpinOro take up KingMidas Games’ portfolio of high-quality and cutting-edge titles, and distribute them to operators across Europe, Latin America, and other key markets worldwide.

Through this partnership, operators connected to SpinOro’s aggregation platform will gain access to KingMidas Games’ diverse catalogue of immersive experiences, ranging from next-gen titles and exclusive IP-driven content to classic and feature-rich slot offerings. The integration is expected to go live in late 2025.

“This partnership with SpinOro reflects our shared ambition to connect global operators with premium and differentiated gaming experiences,” commented Sean Auret, Global Head at KingMidas Games. “SpinOro’s reputation for trust, reliability, and innovation makes them an ideal partner as we continue expanding our presence across key markets. Together, we’re creating opportunities for operators to deliver content that speaks to local audiences while maintaining global appeal.”

Jeff Letlat, COO, SpinOro, added: “KingMidas Games’ reputation for bold ideas and next-generation creativity complements our own commitment to bringing operators a portfolio that feels both innovative and commercially impactful. By adding their unique style and forward-thinking titles, we’re not only enriching the variety available to our partners but also ensuring players gain access to experiences designed for the digital-native generation. It’s exactly the kind of collaboration that keeps our platform fresh, diverse, and future-ready.”

The collaboration highlights both companies’ dedication to quality, innovation, and growth in an increasingly competitive iGaming landscape. By combining KingMidas Games’ creative game development with SpinOro’s extensive distribution network and technical expertise, the partnership aims to bring players around the world closer to the next generation of entertainment experiences.

The post KingMidas Games and SpinOro Announce Strategic Partnership to Expand Global Reach appeared first on European Gaming Industry News.

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