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Epoxy.ai interview: Bringing AI-based betting to Europe
Epoxy.ai has already firmly established itself as North America’s most exciting AI-personalised betting providers – with major deals signed with the likes of Playtech, AWS, Kambi and Nascar, as well as multi-million dollar investment from some of the biggest funds in the industry, including SeventySix Capital.
With exciting plans to cross the Atlantic and bring the AI betting revolution to Europe, we caught up with Epoxy.ai’s Co-Founder and President Jason Angelides, to talk through the tech behind providing individual personalised betting offers for each player.
For our European readers who might not yet know about Epoxy.ai’s success stateside – can you talk us through your company and what you bring to the market?
Sure. Thank you for your interest in our business. Our business really is all about the end user and making the betting experience easier, more engaging, and most importantly – driving retention. I understand that that claim is somewhat cliche, but in the case of Epoxy.ai, it’s completely true. We do this by harnessing the power of our proprietary AI – providing technology that personalises the end-user experience and takes into account the specific preferences of each individual player to give them a unique and fully tailored betting experience based on their preferences.
I use this analogy a lot – think of us as the technology behind what powers the way Spotify helps listeners find and discover new music via automatic suggestions. Or how Netflix, or any other leading video service, puts the content you want directly in front of you without being prompted. Of course, this personalisation really streamlines and improves the user experience with navigation, discovery and selection.
Just like with Spotify and Netflix, we provide what can broadly be termed an AI-driven personalisation platform, and it’s a true gamechanger for operators when it comes to creating a
much more personalised experience for their end users. It is a proven method of driving engagement, retention, and customer lifetime value – and in my view, the technology that will transform betting and iGaming in the years to come.
How much of a game-changer do you see AI being for the European market? How essential is it to improving the European UX and what are the real benefits in terms of engagement and incremental revenue?
We see AI and personalisation being a game-changer globally – and Europe’s certainly no exception. Being one of the world’s most advanced markets when it comes to the end-user experience, we’ve already seen how much of a difference-maker personalisation has been for leader companies in other verticals such as Search, Advertising, Social, E-Commerce, Video, Music and Retail.
Winners in all of these industries have mastered delivery (ease of consumption) and delivering an individually tailored UX for each customer. For example, Netflix and Amazon first made it easier to consume their offerings, and then via the extensive use of data, they then honed personalisation to the point that it has become synonymous with their product.
We’ve already covered how Spotify’s hyper-personalisation AI keeps customers engaged by consistently suggesting new music that aligns with their listening preferences. The number of resources they’ve channelled into AI-driven personalisation has ensured that it has become the dominant music streaming platform with little or no competitors to take them on. And, nearly 35% of Amazon’s sales come directly from personalisation efforts while 56% of these shoppers are more likely to be repeat buyers. We see the gaming industry as being no different. It’s really just the next tech sector where personalisation will create meaningful revenue benefits. Thus far, no one has emerged as the winner in iGaming, and we’re here to change that.
In terms of adoption – are you one of the first to be offering AI-based personalisation for sportsbook and casino? Do you see Europe as being slower to adopt than the US?
Yes, we are certainly one of the first, if not the only company taking a different approach to addressing the problem. There are some legacy providers that utilise different methodologies, but we are certainly breaking new ground in the space. We actually have received over 30 claims of our Omnibus patent (which is part of our proprietary AI) – so I guess we are doing something unique!
I believe the major advantage we have here is how long we have been doing this as a business.
The last company we founded built personalised fan engagement experiences for viewers across North America. That company, largely because of its personalisation platform, was bought for millions by Comcast and now powers some of the largest personalised sports video portals across Sky TV, NBC, and Comcast Xfinity.
In terms of the adoption of personalisation in the EU, I think the interest and pace of adoption are going to be equally as aggressive as it is in the US right now. The EU is a mature market with established players that can meaningfully impact their businesses with AI and ML.
While the US is innovating more with personalisation, the US is still a growing market so there are many other things happening at the same time such as new market rollouts and platform migrations that can get in the way. Europe on the other hand, is an established and mature market – where tech solutions to give operators an edge over the competition are already in hot demand.
You recently launched Personalised Same Game Parlays in time for the US football season, can you see products like these being easily adapted for European betting habits – such as pre-match accumulators for soccer?
Absolutely. It’s all about making things easier and more entertaining for the end user – regardless of the market or sport. In the case of our Personalised Parlay generator (or accumulators, as we would call them in Europe), instead of the user having to bounce from screen to screen to create a Parlay / Accumulator, our system automatically generates the parlays for the end user based on their preferences. This helps the gaming operators as well since many of them use manual processes for putting specialised offers in front of their customers. Now this can be customised around user preferences automatically, which is real gamechanger for engagement and retention.
Last but not least – looking at the European market, what’s your take on the current state of play here in comparison to the growth of sportsbook in the US over the last 5 years?
That’s hard to answer in just a few words but certainly, the adoption of iGaming in the US is nothing but astounding.
While not without its hiccups, iGaming will no doubt continue to expand as a form of entertainment in the US markets as more and more states begin issuing licences for online casino.
I think what is really notable about the US in comparison to the EU (and indeed the rest of the world), is how AI and personalisation are at the forefront of the US growth strategy.US operators clearly understand that they cannot compete without product differentiation and multiple ways to monetise their customers.
We can see this with the shift into entertainment. So many more brands are now taking this to the next level by providing an ecosystem that is so much more than just a place to make a bet or play a casino game.
Fanatics, for example, who really are a major online retailer of licensed sports merchandise, is now going full bore into the iGaming space, and at the forefront of its strategy is personalisation. To put this into perspective – this is like Amazon when it was just selling books. So much more now lies ahead. In the future, just like Amazon, you can expect Fanatics to offer a lot more, whether it’s shirts, merchandise, NFTs -you name it. Of course, AI and machine learning driven personalization are going to be at the forefront of their strategy. The same goes for the other leading companies in the US.
Of course, given we’re leading the AI adoption charge, we see this a very good for iGaming as competition, and the search for differentiated will always lead to innovation. For companies like us at Epoxy.ai – we’ll be here to provide that technology and truly power the next era of innovation.
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
National Council on Problem Gambling (NCPG) Board of Directors has announced Heather L. Maurer, MA, CAE as the organisation’s next Executive Director, effective January 7, 2026. Maurer brings more than 25 years of leadership experience in the fields of public health, policy and nonprofit management. Most recently, she served as CEO of National Association of Nurse Practitioners in Women’s Health, where she led the organisation to its strongest financial position in more than a decade by expanding revenue streams, restructuring operations and building sustainable reserves to ensure long-term growth. As Executive Director, Ms. Maurer will lead NCPG’s strategic direction and oversee its national programmes, partnerships and advocacy initiatives. Her work will focus on strengthening NCPG’s advocacy presence and uniting affiliates, policymakers, industry leaders and community partners to advance policies that prevent gambling-related harm and expand access to support services.
Hard Rock Casino Tejon, developed in partnership with the Tejon Indian Tribe, officially opens to the public following a celebratory Guitar Smash ceremony marking a historic milestone as the first full-scale gaming and entertainment property in Kern County. Located 80 miles north of Los Angeles, the $600 million project is a multi-phase investment designed to transform the region through hospitality, entertainment and economic development. The destination has created more than 1000 permanent jobs and over 5000 construction-related roles, representing the largest private hospitality investment in Kern County’s history. Hard Rock Casino Tejon is expected to continue delivering lasting benefits for the local economy, tourism sector and community development across the Southern San Joaquin Valley. The opening was celebrated with Hard Rock’s iconic Guitar Smash Ceremony, symbolising a bold new beginning.
Partnerships
BetMGM announced that the company is now an official sports betting and online casino partner of the Pittsburgh Penguins. With this multi-year agreement, BetMGM holds partnerships with all three of Pittsburgh’s major professional sports teams. Key elements of the partnership include prominent BetMGM signage and branding throughout PPG Paints Arena, co-branded social media content, exclusive promotions and premium hospitality assets for VIP fan experiences. BetMGM also plans to introduce Penguins-themed iGaming products in the near future. As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM provides resources to help customers play responsibly including GameSense, an industry leading programme, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.
Hard Rock International and Seminole Gaming joined forces with nonprofit organisation Ocean Conservancy for the Global Sound Waves joint sustainability programme. This collaboration unites Hard Rock team members and communities worldwide with Ocean Conservancy’s mission of protecting the oceans by reducing waste and driving meaningful environmental change. The partnership, motivated by one of Hard Rock’s guiding mottos: Save the Planet, takes a proactive approach to ocean conservation by focusing on upstream waste management, addressing water, food and material waste to prevent it from polluting the ocean. Through comprehensive waste audits and data-driven analysis, Hard Rock and Ocean Conservancy identify diversion opportunities and implement alternatives that set meaningful waste reduction goals across Hard Rock’s global operations.
The post Gaming Americas Weekly Roundup – November 17-23 appeared first on European Gaming Industry News.
Atlaslive, a global B2B iGaming platform provider, has been shortlisted in the Sportsbook Supplier of the Year category at the first-ever EGR Latam Awards 2025.
The category honors suppliers delivering market-leading sports betting platforms or software solutions in Latin America, judged on criteria including product quality, commercial success, and client feedback. The awards ceremony will take place on Friday, 28 November 2025, at The Fairmont Copacabana in Rio de Janeiro.
Atlaslive’s nomination reflects its expansion into Latin American markets, offering scalable sportsbook architecture, localized content, and operator-first integration capabilities designed for high-growth regions.
“LATAM has a unique rhythm, and our team has learned to listen to it closely — understanding what operators need today and what they will need tomorrow. Being shortlisted for Sportsbook Supplier of the Year is a reminder of how far we’ve come as a product team and how much impact collaboration with our partners has had on our roadmap. It motivates us to keep building with the same clarity and purpose.”
—Anastasiia Poltavets, CMO of Atlaslive
About EGR Latam Awards
The inaugural EGR Latam Awards celebrate excellence across the Latin American gaming and betting ecosystem, recognising service providers, operators, and affiliates driving innovation, compliance, and growth. The first edition will be held in Rio de Janeiro on 28 November 2025.
About Atlaslive
Atlaslive delivers an iGaming platform that unifies sportsbook, casino, CRM, risk management, and analytics within a single adaptable architecture. Backed by 99.9% uptime and an agile delivery model, it supports operators as they enter new regulated markets and maintain ownership of their technology.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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Lottomart has announced that they are partnering with NetGaming, bringing their fresh mix of creative, modern, and feature-rich slot content to their growing games catalogue.
Known for bold themes and polished presentation, NetGaming offers an exciting blend of classic concepts and inventive bonus mechanics.
As part of the upcoming rollout at Lottomart, players can look forward to a selection of NetGaming’s standout titles – including the mythological power of Zeus’s Thunderbolt 10000, the lively Irish-themed Shamrock Trio – Hold & Respin, the vibrant 3 Wild Jokers Carnival, the adventurous Pirate’s Fortune Gold – Hold & Respin, and the fiery island energy of Fireball Inferno Tiki. Together, these games highlight the studio’s range, from playful bonus rounds to high-impact visual designs.
Chris Ruddock, Commercial Director at Lottomart, commented: “NetGaming brings a distinctive visual style and a playful approach to game design that really stands out. Their content offers variety, strong themes, and accessible mechanics that fit well with what our players enjoy. We’re looking forward to seeing how their titles perform!”
Alfred Ballester, Business Development Director at NetGaming, said: “We at NetGaming are absolutely thrilled to be going live with Lottomart! Working with the Lottomart team throughout the integration has been an absolute pleasure. We’re super excited to launch our games with such an important and respected UK brand, and we honestly can’t wait to see Lottomart players diving into and enjoying the full NetGaming Games Catalogue!”
The post Lottomart to Welcome NetGaming’s Standout Slot Portfolio appeared first on European Gaming Industry News.
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