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Epoxy.ai interview: Bringing AI-based betting to Europe
Epoxy.ai has already firmly established itself as North America’s most exciting AI-personalised betting providers – with major deals signed with the likes of Playtech, AWS, Kambi and Nascar, as well as multi-million dollar investment from some of the biggest funds in the industry, including SeventySix Capital.
With exciting plans to cross the Atlantic and bring the AI betting revolution to Europe, we caught up with Epoxy.ai’s Co-Founder and President Jason Angelides, to talk through the tech behind providing individual personalised betting offers for each player.
For our European readers who might not yet know about Epoxy.ai’s success stateside – can you talk us through your company and what you bring to the market?
Sure. Thank you for your interest in our business. Our business really is all about the end user and making the betting experience easier, more engaging, and most importantly – driving retention. I understand that that claim is somewhat cliche, but in the case of Epoxy.ai, it’s completely true. We do this by harnessing the power of our proprietary AI – providing technology that personalises the end-user experience and takes into account the specific preferences of each individual player to give them a unique and fully tailored betting experience based on their preferences.
I use this analogy a lot – think of us as the technology behind what powers the way Spotify helps listeners find and discover new music via automatic suggestions. Or how Netflix, or any other leading video service, puts the content you want directly in front of you without being prompted. Of course, this personalisation really streamlines and improves the user experience with navigation, discovery and selection.
Just like with Spotify and Netflix, we provide what can broadly be termed an AI-driven personalisation platform, and it’s a true gamechanger for operators when it comes to creating a
much more personalised experience for their end users. It is a proven method of driving engagement, retention, and customer lifetime value – and in my view, the technology that will transform betting and iGaming in the years to come.
How much of a game-changer do you see AI being for the European market? How essential is it to improving the European UX and what are the real benefits in terms of engagement and incremental revenue?
We see AI and personalisation being a game-changer globally – and Europe’s certainly no exception. Being one of the world’s most advanced markets when it comes to the end-user experience, we’ve already seen how much of a difference-maker personalisation has been for leader companies in other verticals such as Search, Advertising, Social, E-Commerce, Video, Music and Retail.
Winners in all of these industries have mastered delivery (ease of consumption) and delivering an individually tailored UX for each customer. For example, Netflix and Amazon first made it easier to consume their offerings, and then via the extensive use of data, they then honed personalisation to the point that it has become synonymous with their product.
We’ve already covered how Spotify’s hyper-personalisation AI keeps customers engaged by consistently suggesting new music that aligns with their listening preferences. The number of resources they’ve channelled into AI-driven personalisation has ensured that it has become the dominant music streaming platform with little or no competitors to take them on. And, nearly 35% of Amazon’s sales come directly from personalisation efforts while 56% of these shoppers are more likely to be repeat buyers. We see the gaming industry as being no different. It’s really just the next tech sector where personalisation will create meaningful revenue benefits. Thus far, no one has emerged as the winner in iGaming, and we’re here to change that.
In terms of adoption – are you one of the first to be offering AI-based personalisation for sportsbook and casino? Do you see Europe as being slower to adopt than the US?
Yes, we are certainly one of the first, if not the only company taking a different approach to addressing the problem. There are some legacy providers that utilise different methodologies, but we are certainly breaking new ground in the space. We actually have received over 30 claims of our Omnibus patent (which is part of our proprietary AI) – so I guess we are doing something unique!
I believe the major advantage we have here is how long we have been doing this as a business.
The last company we founded built personalised fan engagement experiences for viewers across North America. That company, largely because of its personalisation platform, was bought for millions by Comcast and now powers some of the largest personalised sports video portals across Sky TV, NBC, and Comcast Xfinity.
In terms of the adoption of personalisation in the EU, I think the interest and pace of adoption are going to be equally as aggressive as it is in the US right now. The EU is a mature market with established players that can meaningfully impact their businesses with AI and ML.
While the US is innovating more with personalisation, the US is still a growing market so there are many other things happening at the same time such as new market rollouts and platform migrations that can get in the way. Europe on the other hand, is an established and mature market – where tech solutions to give operators an edge over the competition are already in hot demand.
You recently launched Personalised Same Game Parlays in time for the US football season, can you see products like these being easily adapted for European betting habits – such as pre-match accumulators for soccer?
Absolutely. It’s all about making things easier and more entertaining for the end user – regardless of the market or sport. In the case of our Personalised Parlay generator (or accumulators, as we would call them in Europe), instead of the user having to bounce from screen to screen to create a Parlay / Accumulator, our system automatically generates the parlays for the end user based on their preferences. This helps the gaming operators as well since many of them use manual processes for putting specialised offers in front of their customers. Now this can be customised around user preferences automatically, which is real gamechanger for engagement and retention.
Last but not least – looking at the European market, what’s your take on the current state of play here in comparison to the growth of sportsbook in the US over the last 5 years?
That’s hard to answer in just a few words but certainly, the adoption of iGaming in the US is nothing but astounding.
While not without its hiccups, iGaming will no doubt continue to expand as a form of entertainment in the US markets as more and more states begin issuing licences for online casino.
I think what is really notable about the US in comparison to the EU (and indeed the rest of the world), is how AI and personalisation are at the forefront of the US growth strategy.US operators clearly understand that they cannot compete without product differentiation and multiple ways to monetise their customers.
We can see this with the shift into entertainment. So many more brands are now taking this to the next level by providing an ecosystem that is so much more than just a place to make a bet or play a casino game.
Fanatics, for example, who really are a major online retailer of licensed sports merchandise, is now going full bore into the iGaming space, and at the forefront of its strategy is personalisation. To put this into perspective – this is like Amazon when it was just selling books. So much more now lies ahead. In the future, just like Amazon, you can expect Fanatics to offer a lot more, whether it’s shirts, merchandise, NFTs -you name it. Of course, AI and machine learning driven personalization are going to be at the forefront of their strategy. The same goes for the other leading companies in the US.
Of course, given we’re leading the AI adoption charge, we see this a very good for iGaming as competition, and the search for differentiated will always lead to innovation. For companies like us at Epoxy.ai – we’ll be here to provide that technology and truly power the next era of innovation.
Reading Time: 3 minutes
The SOFTSWISS Sportsbook celebrates its fifth anniversary, marking a major milestone in its journey from MVP to a fully mature, internationally recognised B2B product. Over these five years, the team has achieved standout results, from launching a project in just 14 days to delivering a mobile-first experience that generates over 90% of GGR.
Since its debut in 2020, the SOFTSWISS Sportsbook has expanded its sports and esports catalogue, introduced premium cricket, launched a mobile app, added a customisable betting interface, unique bonuses, and various gamification tools for player engagement and retention. It has also introduced seamless integrations with the SOFTSWISS Game Aggregator and Jackpot Aggregator.
An important milestone was reached ahead of UEFA Euro 2024, when the SOFTSWISS Sportsbook team delivered 22 new projects across 11 casino platforms, including the SOFTSWISS Casino Platform, within a single month. A breakthrough record was also set when the team launched a project in just 14 days from contract signing to the first bet.
The SOFTSWISS Sportsbook is engineered for smooth, platform-agnostic integration, enabling fast rollouts on both proprietary and third-party platforms. Delivering a strong player experience and supporting business growth, the Sportsbook seamlessly integrates into any iGaming operation with flexible launch options to meet diverse needs. Recent updates further enhance its efficiency, including API 2.0 for more scalable integrations and a renewed CMS with deeper content control.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “Five years ago, we set out to build a modern Sportsbook – flexible, scalable, and ready for the future of betting. Today, we have a stable architecture, powerful engagement tools, a strong risk management layer, and a team that knows how to move fast without compromising quality. The product has matured, and we are ready to push forward with even greater ambition.”
Delivering 2,000+ betting markets across 200+ sports and esports, with all Sportradar official leagues included, the Sportsbook supports 100,000+ monthly live events and a mobile-first experience that generates over 90% of GGR. Clients also highlight its intuitive CMS, robust risk management, and 24/7 technical assistance, reinforcing the Sportsbook’s position as a reliable B2B solution.
Anton Eshtokin, CMO of Boomerang Partners, shares: “The SOFTSWISS Sportsbook is an ideal choice for any iGaming operator looking to diversify its portfolio and strengthen its competitive position in the market. On behalf of our entire team, I’d like to congratulate the SOFTSWISS Sportsbook on reaching this remarkable five-year milestone. As a partner, you’ve consistently demonstrated innovation, professionalism, and a deep understanding of the industry’s evolution. We wish you continued growth, bold ideas, and the drive to keep setting new standards in the iGaming market. May the next five years bring even more success stories and breakthroughs that inspire the entire industry.”
The SOFTSWISS Sportsbook’s achievements have been acknowledged across the industry, earning accolades such as Best Online Sportsbook Provider at SiGMA South Asia Awards 2025, Innovative E-sports Product of the Year at SPiCE South Asia Eventus Awards 2024, Best Sports Betting Provider in the Baltics at BSG Awards 2023, and Rising Star in Sports Betting at SBC Awards Latinoamérica 2022.
In 2025, the sports betting solution entered a new phase, focusing on architectural upgrades to support faster feature delivery. The team plans to release a new API Tester in December and is preparing for the upcoming launch of virtual sports. The Sportsbook platform also covered urgent Brazilian and Bulgarian regulatory requirements. These strategic moves will allow the solution to maintain momentum and scale to meet the growing expectations of operators in diverse markets.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution appeared first on European Gaming Industry News.
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SkillOnNet redefine los juegos RNG con el lanzamiento de GAIA, la primera ruleta con un crupier generado por IA
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GAIA es la primera ruleta del mundo impulsada por IA y que ya está en uso comercial.
La compañía de entretenimiento global SkillOnNet ha anunciado el lanzamiento de Ruleta GAIA, una nueva experiencia de ruleta revolucionaria impulsada por inteligencia artificial.
El juego – que ya está en vivo en PlayUZU Mexico – con planes de expansión a otros mercados de la red de SkillOnNet en los próximos meses – mezcla la emoción de un juego RNG con el realismo de los juegos en vivo. Es la primera ruleta del mundo impulsada por IA que ya está en uso comercial.
A diferencia de las ruletas aleatorias tradicionales, Ruleta GAIA incorpora un crupier personalizado para cada jugador. GAIA aprende las preferencias del jugador, adapta su estilo de comunicación y facilita ayuda en tiempo real, de forma que los usuarios reciban información sobre apuestas, flujo del juego y estrategias.
Los jugadores pueden conversar sobre el juego – preguntar sobre los resultados, números previos, sus pérdidas y ganancias, y revisar el historial– y también preguntar sobre temas del día a día como aficiones, deportes, comida, películas, el tiempo y mucho más para que la experiencia sea mucho más entretenida.
Diseñada y desarrollada internamente por SkillOnNet, GAIA se convertirá en tu crupier IA. Utiliza GPT-4.1-mini para el chat, que admite todos los idiomas, de manera que los jugadores de todo el mundo pueden conversar con ella en su lengua nativa.
Para los jugadores que disfrutan del toque personal de un crupier en vivo, GAIA es el siguiente nivel. Y al estar impulsada por tecnología RNG, pueden disfrutar de un ritmo de juego más rápido y más tiradas por sesión que en los juegos en vivo con crupier real.
Para SkillOnNet, GAIA representa un gran avance para el gaming impulsado por IA y para las experiencias de casino personalizadas.
Jani Kontturi, Responsible de Juegos en SkillOnNet, dice “Con la Ruleta GAIA redefinimos las posibilidades del entretenimiento de casino RNG, y nos enorgullecemos de ofrecer a nuestros jugadores algo verdaderamente revolucionario. PlayUZU siempre se ha posicionado como un operador transparente, divertido e innovador – y GAIA encaja a la perfección con esos valores. Este lanzamiento establece un nuevo estándar en lo que los jugadores pueden esperar de la ruleta”.
The post SkillOnNet redefine los juegos RNG con el lanzamiento de GAIA, la primera ruleta con un crupier generado por IA appeared first on European Gaming Industry News.
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Emily Atack joins BOYLE Casino as Brand Ambassador with new hero campaign launching ‘Serious About Play’
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Actress, Comedian, and Presenter Emily Atack, has joined BOYLE Casino as brand ambassador, bringing her signature warmth, humour and energy, as she joins the brand in getting ‘Serious About Play’.
In her role, Inbetweeners and Rivals icon Emily will help showcase the platform’s entertainment-led experiences and connect with players across the UK and Ireland. Her activity kicks off by taking centre stage in a hero creative campaign across TV, digital, out-of-home and social, launching today.
Developed in partnership with Beyond and the Story Club, the creative sees Emily transported to a vibrant virtual world, which she travels through surrounded by the thousands of games BOYLE Casino has on offer, her cheeky commentary providing the soundtrack before the new BOYLE Casino identity – Serious About Play – is revealed.
The new partnership and hero campaign follows BOYLE Sports’ relaunch of the BOYLE Casino platform in September, delivering a massive choice of online casino games available in the UK and Ireland. The upgraded site features faster performance, smarter personalisation and a design built to entertain and delight players. Players now receive tailored top 10 game recommendations, immersive jackpot hubs and dedicated spaces for exclusive BOYLE Casino content.
In an exciting week for the brand, December 2nd sees the JOE Pub Quiz in partnership with BOYLE Casino – live at Islington Assembly Hall in London. Entrants will put their knowledge to the test in rounds inspired by memes, cultural icons and classic British trivia, with opportunities to win spot prizes including tickets to BOYLE Sports’ partners, West Ham United and the London Lions.
Commenting on Emily joining the BOYLE Sports team, Gill Blake-Swift, Director of Brand for BOYLE Sports, said: “Emily is such a natural fit for BOYLE Casino – she’s fun, relatable and brings an energy that really mirrors where we’re taking the brand. Innovation lies at the heart of our casino offering and her personality taps perfectly into that momentum, so bringing Emily on board feels like another major step forward.”
BOYLE Casino’s new ambassador, Emily Atack, added: “I’m chuffed to be joining the BOYLE Casino team and being part of its journey – we’ve already had a lot of fun!”
BOYLE Sports’ commitment to responsible gambling continues to sit at the heart of its casino offering. The revamped platform includes clear, accessible safer gambling tools that allow players to set limits, track activity and stay in control at all times.
The post Emily Atack joins BOYLE Casino as Brand Ambassador with new hero campaign launching ‘Serious About Play’ appeared first on European Gaming Industry News.
The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution
SkillOnNet redefine los juegos RNG con el lanzamiento de GAIA, la primera ruleta con un crupier generado por IA
Emily Atack joins BOYLE Casino as Brand Ambassador with new hero campaign launching ‘Serious About Play’
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