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SIS signs deal to integrate full product range onto Altenar’s sports betting platform

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24/7 racing portfolio first to go live under new agreement

SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has agreed a deal to integrate its full range of products onto the platform of leading sportsbook provider Altenar.

The deal will see 24/7 Live Racing Content from SIS, comprising over 76,000 events every year, become the first product to be made available to Altenar’s wide network of operators.

This will be followed by SIS Competitive Gaming, the market-leading esports product that features over 200,000 24/7 events, which are all produced in-house and to the highest level of integrity. The integration of the supplier’s live numbers content, which features more than 200,000 annual betting events, including the world-famous 49’s Original Live Draw, is also set to go live.

SIS’ 24/7 Live Racing Content, is delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.

This agreement represents the latest important step for SIS in further developing relationships with leading platforms, as the supplier aims to extend its reach across regulated markets globally.

Andy Kelly, Head of Commercial Partnerships at SIS, said: “Altenar is making significant headway in the sports betting space within regulated markets all over the world, so this is a deal that serves to boost our geographical reach.

“We are confident that our extensive and premium Live Racing Content, delivered from tracks worldwide, will prove to be a hit with Altenar’s partners and we look forward to the subsequent roll-out of our Competitive Gaming offering and highly popular numbers range.”

Antonis Karakousis, Director of Operations at Altenar, said: “We are always looking for content that increases the range of options that we can offer to our partners and SIS fits the bill with its premium range of racing, esports and numbers content.

“Regular short-form betting opportunities around the clock can only benefit our operator clients and we look forward to integrating the entire SIS range of products in the coming months.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO crowned Game Studio of the Year for second consecutive year at CasinoBeats Malta Awards

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Swedish-founded gaming giant delivers dominant performance at annual awards ceremony by also collecting Best Music/Soundtrack Award for Hugo Legacy

Play’n GO, the world’s leading casino entertainment provider, was last night crowned Game Studio of the Year at the CasinoBeats Game Developer Awards in Valletta, Malta for the second consecutive year, one of two awards won by the company on the night.

The Game Studio of the Year award is testament to Play’n GO’s outstanding 2023 performance, which saw the studio release more than 50 premium titles, increase its market share globally, and continue its rapid growth in the US by the award of new state licenses and operator partnerships.

Hugo Legacy also picked up a gong for its unique soundtrack, performed live by the Czech National Symphony Orchestra in Prague, and is further testament to the fine attention to detail and boundless effort that goes into game development at Play’n GO.

The company posted both its most successful month in its near 20-year history, and it’s record number of rounds played in a single day in late Q4 of 2023, and these awards are testament to the consistent excellence displayed by the legendary game studio.

Ebba Arnred, Chief Marketing Officer and Co-Founder, Play’n GO, said: “We’re honoured to be on the receiving end of these awards, and it is particularly pleasing to receive Game Studio of the Year for the second year running.

“Seeing Hugo Legacy’s unique soundtrack acclaimed in this way is also very special. It is testament to our firmly held belief that every detail matters when it comes to game design and entertaining our players, from the stories we tell, to the audio we build into our games. We want to push the boundaries of what’s possible in entertainment, and the Hugo Legacy soundtrack is a perfect example of our commitment to that mission.

“These awards are testament to the hard work and dedication of everyone at Play’n GO, and this is encouragement for all of us to double down and make 2024 an even better year for the company. We’ll be back for the three-peat next year!”

The post Play’n GO crowned Game Studio of the Year for second consecutive year at CasinoBeats Malta Awards appeared first on European Gaming Industry News.

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Jelly Entertainment Signs Deal with Light & Wonder

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Jelly Entertainment has completed an agreement with Light & Wonder allowing it access to key strategic operators.

Through this agreement, Light & Wonder, the leading cross-platform global games company, will ensure that its extensive operator network has access to Jelly’s engaging and immersive slot titles via the Light & Wonder aggregation platform.

The latest major deal for Jelly will see titles such as Midas Riches, Elixir of Wealth and Wicked Riches of Oz and their upcoming release, Muertos Fortune made available to Light & Wonder operators.

The agreement marks a further strengthening of Jelly’s product offering in regulated markets throughout Europe. The UK, Italy and Spain are among three of the key regulated markets that this new agreement will see Jelly increase its tier-one profile.

The deal with Light & Wonder also provides Jelly Entertainment with a global shop window to other regulated markets including Colombia and Peru, two markets that the supplier has identified as fit for its products and future growth.

Jelly is regarded as one of the leading challenger game developers in the UK where the company is based, recognised for building game families around iconic titles including CleoPatrick and Big Benji, and premium game collections such as The Curious Cases and Lost Treasure Saga series.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, said: “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”

David Newstead, CEO of Jelly, said: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that. With this new agreement in place, we are in a strong position to continue on our path of growth with the world’s biggest casino brands.”

The post Jelly Entertainment Signs Deal with Light & Wonder appeared first on European Gaming Industry News.

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Amusnet Enters into Partnership with Mr. Gamble

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Amusnet, a leading gaming provider, has entered into a partnership with Mr. Gamble, a renowned casino comparison portal. The management at both companies expects this partnership to redefine the industry standards by synergising Amusnet’s innovative gaming solutions with Mr. Gamble’s extensive analysis capabilities.

Providers and affiliates generally collaborate, from traditional marketing agreements to more integrated partnerships involving collective branding and delivering one-of-a-kind content. Mr. Gamble’s vast professional background in these matters allows partners like Amusnet to brainstorm potential strategies which aim to maximise mutual growth and player enjoyment.

“Our collaboration with Amusnet goes beyond conventional boundaries. We combine our insights and offerings to create a truly unique gaming experience. This is our shared vision for the future of online gaming,” Paul Puolakka, CMO of Mr. Gamble, said.

“Mr. Gamble’s expertise in audience engagement and setting market trends, together with our global experience and our wide top-notch portfolio, will open the door to expanded opportunities and enhanced player satisfaction in various markets,” Liliya Chatalbasheva, CMO of Amusnet, said.

The post Amusnet Enters into Partnership with Mr. Gamble appeared first on European Gaming Industry News.

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