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GAMESCOM 2023: THE FANCENSUS VERDICT

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Top 20 Games With Most Press Coverage

As the biggest and most-hyped game on show this year, Starfield got the most headlines and media mentions both in the opening night show, and overall during the week. Clearly, there’s a lot of expectation around Bethesda’s first new IP in more than two decades.

Deep Silver’s Payday 3 was in the top 10 games for press coverage; this isn’t a complete shock since Payday 2 still has around 40,000 daily players. Coverage was boosted by celebrity endorsement as rapper ICE T revealed a special gameplay trailer for a mission he’ll appear in during ONL.

Cyberpunk 2077’s new DLC, Phantom Liberty, came third for coverage figures during Gamescom – the only DLC announcement in the top 20. Following on from the botched launch back in 2020, Projekt Red has continued to improve the game, and the coverage of the DLC shows just how much interest there still is for the game.

Genshin Impact and Zenless Zone Zero, both from Chinese studio MiHoYo, were the only mobile-centric games to make the top 20 by coverage – and neither was featured in Opening Night Live. Genshin Impact didn’t announce anything new in the actual game, but it did release a trailer for its upcoming global series of live concerts of its in-game music. The only mobile title that did get featured during ONL was Marvel Snap, but that wasn’t enough to get it into the top 20 list.

Top 20 Indie Games With Most Press Coverage

The only indie games (in the top 20) that were featured during ONL were Nightingale, Dustborn, Thank Goodness You’re Here and Last Epoch – making up four of the five most talked about indie games. Interestingly, Flashback 2 – a sequel to the now 30-year old original – wasn’t featured at ONL, but secured the number four slot for most covered indie games, and it generated more dedicated articles than the others in the top five, which were mostly mentioned as part of round-ups.

Overall, the media interest in Gamescom 2023 proved to be is bigger than ever, with the volume of coverage about the 2023 event and the games on show increasing by 10% over 2022. The big showpiece of Opening Night Live is still a major media draw, with most of the games featured going on to dominate the media coverage for the rest of the week – with a few notable exceptions such as Flashback 2. Overall, 53% of the total media coverage was about the games featured in Opening Night Live.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH

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Play weekly with your favorite ACR Team Online members and win your way into an exclusive cash game alongside them

Players eager to take on ACR Team Online members every week will now have the opportunity as ACR Poker launches its first-ever ACR Team Online Championships, a brand-new online home game series kicking off on Thursday, February 6th.

The ACR Team Online Championships home game takes place on the first three Thursdays of each month—this February on the 6th, 13th, and 20th—and features a guaranteed prize pool of $1,500 and a buy-in of just $2.20.

Participants will compete against ACR Poker’s Team Online members:

  • Evan ‘Gripsed’ Jarvis,
  • Mark ‘Weazel_1991’ Rubbathan,
  • Svitlana ‘Svetarik’ Dryha,
  • Oskar ‘Deckflow’ Ojaveer,
  • and recently signed Irish poker pro Conor ‘Ccoonnoorr’ O’Driscoll.

“The ACR Team Online Championships are a great way for the poker community to come together, have some fun, and interact with us on a whole new level,” said O’Driscoll. “I can’t wait to dive in and see who steps up to the challenge.”

Players that make it to the Final Table each Thursday will be entered into a random drawing, streamed live on the ACR Show on ACR Poker’s Twitch channel the following Friday. If selected, the winner will receive $1,000 to participate in a private, streamed $5/10 cash game table on the final Saturday of each month.

The excitement will really peak during the cash game as players battle it out against ACR Team Online members, who will have their own single $1,000 buy-in. The game will conclude once three players remain or after two hours of play. All remaining players will have the opportunity to cash out their winnings.

To learn more about the ACR Team Online Championships, visit acrpoker.eu.

 

The post ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH appeared first on European Gaming Industry News.

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BetMGM Boosts Customer Engagement and Retention with Enteractive

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Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.

With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.

This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.

Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”

Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.

Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”

Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.

Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”

The post BetMGM Boosts Customer Engagement and Retention with Enteractive appeared first on European Gaming Industry News.

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ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES

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The prestigious Mexican casino PlayCity Mérida is elevating its entertainment offer with the arrival of Zitro’s CONCEPT cabinet line, which is reaping great success in multiple markets.

Alongside this, players can enjoy new titles such as Legendary Sword, Fairyland Quest, Triple Charm Journey, and Lucky Vault, all designed to cater to a wide range of players.

In Legendary Sword, players embark on an epic adventure in a medieval world, where the Magic Sword paves the way to achieve Honor and Glory. The game is played on a large 6×5 reel set, enhanced by different combinations of features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and the “Magic Sword,” which doubles all the prizes in its column.

For its part, Fairyland Quest transports players to an enchanted forest full of surprises. The Magic Mushrooms give access to a different bonus each, while the enchanted Fairy gives you a special bonus that doubles the playing area, offering a magical and different experience.

Triple Charm Journey surprises with features such as “Rise,” which increases winnings with each spin until the end of the bonus; “Collect,” which accumulates the values ​​of Link symbols; and “Enigma,” which multiplies its value and that of some Link symbols on the screen.

Finally, Lucky Vault challenges players to open 3 colorful vaults, which grant additional rewards in both the base and free games. In Free Games, the “Multiplier” feature grants Wild Multipliers and the “Bank” feature, the Mega, Super, Minor, or Mini jackpots, by collecting the matching symbols. The player can unlock their corresponding Jackpot values with 4 identical Minor/Mini symbols or 5 identical Mega/Super symbols.

José Fernando López, product manager of PlayCity Casino, commented: “The CONCEPT cabinets have had an outstanding performance, and it is to be expected when you combine new games with superior graphic quality, a unique design, and innovative game mechanics. Having a product like this has helped us position PlayCity as a preferred destination for entertainment in Mérida.”

For his part, Johnny Viveiros Ortiz, founder of Zitro, affirmed: “It is a pleasure to see how our CONCEPT cabinet line and games continue to gain ground in Mexico. We are confident that these additions will continue to provide memorable experiences to players at PlayCity Mérida and throughout the country.”

 

The post ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES appeared first on European Gaming Industry News.

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