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Exclusive interview with McLaren on brand partnerships

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PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1]  This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ICONIC21 and NetBet Announce Strategic Live Casino Partnership

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ICONIC21, in-demand iGaming content supplier, has entered into a strategic partnership with global operator NetBet. The agreement will see a range of ICONIC21’s most successful live titles integrated into NetBet’s platform, strengthening its commitment to delivering a premium online gaming experience.

For NetBet, the collaboration marks a continuation of its long-standing strategy to enhance its live casino portfolio with innovative products from leading providers. For ICONIC21, the partnership reflects the company’s expanding footprint across regulated markets, where demand for engaging, technology-driven live casino experiences continues to rise.

ICONIC21 is known for its customer-centric approach, agility, and diverse product portfolio. The company offers everything from classic table games like Roulette, Blackjack and Baccarat to innovative formats such as the Gravity Series, unique titles with standout features, and engaging promotional tools. This broad mix positions ICONIC21 as a true 360-content partner for operators seeking performance, variety, and tailored solutions.

Alina Popa, Chief Commercial Officer at ICONIC21, commented: “Partnering with NetBet underscores the shared vision we both hold for quality and innovation in live entertainment. NetBet’s reach and reputation, combined with ICONIC21’s ability to deliver differentiated products at scale, creates a strong foundation for growth on both sides.”

Claudia Georgevici, PR Manager at NetBet, added: “This partnership with ICONIC21 elevates our live casino offering with content that is both innovative and player-centric. We are confident our customers will appreciate the quality and excitement these games bring to our portfolio.”

The post ICONIC21 and NetBet Announce Strategic Live Casino Partnership appeared first on European Gaming Industry News.

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Wazdan stars at prestigious EiGE Awards with Best Mobile Gaming Provider win

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Wazdan, the leading gain-focused developer, has been crowned the Best Mobile Gaming Provider at the 2025 EIGE Awards.

Making its debut at the InterContinental Warsaw, the EiGE awards highlights and celebrates the accomplishments of those who have continued to make significant contributions to European iGaming over the last 12 months.

Wazdan’s impressive victory highlights the success of its mobile-first philosophy. From intuitive design to player-centric features, each detail has been engineered for optimal performance across portable devices.

The supplier’s Extremely Light series has continued to perform strongly across over 30 regulated markets in which the company is live.

The collection, featuring standout titles such as 9 Coins, Burning Sun and Sizzling Eggs, comprises Wazdan’s most popular releases reimagined with streamlined graphics and animations, ensuring seamless performance and accessibility across all mobile devices.

While retaining original features such as Hold the Jackpot, Cash to Infinity and Chance Level, the Extremely Light portfolio boasts a 2.5x faster loading time, ensuring each game is environmentally sound and optimised for longer gameplay sessions.

Wazdan’s latest recognition underlines the developer’s commitment to delivering future-ready, mobile-first solutions that generate measurable results for operators and offer players unique, fully in-house developed gaming experiences.

Michal Imiolek, Chief Executive Officer at Wazdan, said: “We are honoured to be recognised as the Best Mobile Gaming Provider at the EiGE Awards. This achievement reflects our unwavering commitment to innovation and performance, ensuring every Wazdan experience is optimised for mobile play.

“As we continue to evolve our technology and product design, we remain focused on creating solutions that empower our partners and deliver exceptional experiences for players around the world.”

The post Wazdan stars at prestigious EiGE Awards with Best Mobile Gaming Provider win appeared first on European Gaming Industry News.

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Nolimit City delves back into the Mental series with its latest release, Disorder

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Witness the downfall of John, a man of order, a devoted father, a loyal husband and a pillar of routine. Nolimit City’s latest release, Disorder, unearths the twisted origin story of Mental and Mental II. This highly anticipated slot falls under the extreme themed category of Nolimit City slots such as Serial and Disturbed.

Fire Frames
The Smith household looks picture-perfect, but inside, it’s anything but. Disorder plays out on a 4-3-4-3-4-3 layout across 6 reels, with 3 locked Enhancer Cells placed at the bottom of reel 2, 4 and 6. In the real area, Fire Frames will appear randomly on the reels. Any symbol that lands in a Fire Frame will split into 2 symbols. Any regular paying symbol can be split into a max of 16. If a Bonus Symbol lands within the Fire Frame, it upgrades to a Super Bonus Symbol.

Enhancer Cells

The house has some hidden secrets in the form of Enhancer Cells. They can be activated depends on the number of Fire Frames that land:

● Reel 2 Enhancer – Activates when 4 Fire Frames appear.
● Reel 2 & 4 Enhancers – Activates when 7 Fire Frames appear.
● Reel 2, 4 & 6 Enhancers – Activates when 9 Fire Frames appear.

Once the reel 6 Enhancer Cell is activated, every 2 additional Fire Frames reactivate all Enhancer Cells.

Each Enhancer Cell may reveal the following symbols:

● Molotov – Randomly selects a regular paying symbol, splits it and all its instances. Regular paying symbols can be split into a max of 16. It also converts itself into the selected symbol.
● Delusion – Randomly selects a regular paying symbol, transforms it and all its instances into the highest paying symbol present on the reels. It also converts itself into the selected symbol.
● Paranoia Multiplier – Adds a random multiplier between 1x and 999x to the win multiplier. The Multiplier applies to all wins until the end of the round. It also converts itself into a Wild Symbol.
● Nuclear Wild – Transforms all regular paying symbols on its reel into Wild Symbols. It also converts itself into a Wild Symbol.
● xBomb® – Removes all Regular paying symbols not part of a winning combination. If any instance of a winning symbol also exists on a non winning position, it will not be removed. xBomb® also converts itself to a Wild Symbol and increases the win multiplier by 1.
● Family Symbol – One of the 5 Family Symbols appears.

Features are triggered left to right except xBomb®, which triggers last.

Bonus Mode

John’s house was built with “extra rooms.” Unfortunately, they’re not for guests but for Bonus Modes. The number of spins awarded in the Bonus Modes depends on the number of symbols that trigger it. Each Bonus Symbol awards +2 Spins. Each Super Bonus Symbol awards + 3 Spins. This applies both in the spin that triggers bonus mode and during bonus mode itself. During the bonus mode, Fire Frames are more likely to appear than in the base game. Multipliers awarded in base game will not be carried over to bonus mode.

Obsessive Compulsive Spins

The first sign that John was losing his mind was the onset Obsessive Compulsive Disorder. Landing 3 Bonus Symbols including at most 1 Super Bonus Symbol in the base game triggers 6+ Obsessive Compulsive Spins. Landing 2 or 3 Super Bonus Symbols during Obsessive Compulsive spins will upgrade the spins to Antisocial Personality Spins, whereas landing 4 Super Bonus Symbols will upgrade the spins to Severe Dissociative Identity spins. The win multiplier and Fire Frames reset after each spin.

Antisocial Personality Spins

The second sign was the fact that John started isolating himself, going straight to the basement every time he got home from work. Landing 3 Bonus Symbols including at most 2 Super Bonus Symbols in the base game triggers 8+ Antisocial Spins. Landing 2 Super Bonus Symbols during Antisocial Personality Spins will upgrade the spins to Severe Dissociative Spins. The win multiplier count will not reset during the Antisocial Personality Spins.

Severe Dissociative Identity Spins

The final stage of John’s transition was that he detached from reality and allowed his intrusive thoughts to take over. Landing 4 Super Bonus Symbols in the base game triggers 12+ Severe Dissociative Identity Spins. Fire Frames remain sticky on their positions and the win multiplier count will not reset during the Severe Dissociative Identity Spins.

Extra Spin

Extra Spin is back! When Antisocial Personality Spins or Severe Dissociative Identity Spins are triggered, players might get the opportunity to purchase an additional spin at the end of the round. The additional spin will keep the win multiplier and Fire Frames (if sticky) of the previous spin. The cost of the spin will be calculated based on the win multiplier and Fire Frames. If the cost of the Extra Spin is less than or equal to the total win, then the Extra Spin opportunity will be presented.

Nolimit Boosters

The rest of the Smith family are going to find out who John really is, especially with these Nolimit Boosters:

– Bonus Booster – More likely to activate a Bonus Mode.
– Fire Booster – Increased chance of landing more Fire Frames compared to the base game and more likely to activate a Bonus Mode.
– Enhancer Booster – Guaranteed 9 Fire Frames and more Fire Frames may appear in upcoming spins and more likely to activate a Bonus Mode.

A tale of a beautiful family that gets torn apart by the father completely losing his mind. Disorder has a maximum payout of 23,500x the base bet. Disorder is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “If Mental was the aftermath, Disorder is the breaking point. We wanted to show the moment when everything snapped. We wanted to keep the story as cohesive as possible leaving room for people to make their own assumptions. John takes us through the different secret levels of his suburban home during the free spins. It’s not the family reunion anyone wants to attend”

‘Disorder’ will be available to all Nolimit City partners on November 4th, 2025.

The post Nolimit City delves back into the Mental series with its latest release, Disorder appeared first on European Gaming Industry News.

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