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Exclusive interview with McLaren on brand partnerships
PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.
McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.
An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.
The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”
When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”
The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:
“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.
Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.
At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”
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N1 Partners X-Mas Giveaway: The Ultimate Reward for High-Achieving Affiliates!
N1 Partners is bringing excitement this holiday season with the X-Mas Giveaway! High-achieving affiliates can get rewarded with exclusive prizes, including a dream trip to the Maldives, premium gifts, and more. Join the giveaway and celebrate your success with us!
This December, N1 Partners is launching the X-Mas Giveaway to reward our valued partners. This giveaway offers prizes for our high-achieving partners.
From December 1 to December 31, all registered partners who generate 50+ FTDs within December enter the draw to win one of five AirPods Max. But that’s not all—participants with the top three deposit sums get rewarded with premium prizes:
- 1st Place: A luxurious trip for two to the Maldives
- 2nd Place: An exclusive Louis Vuitton Travel Kit
- 3rd Place: An iPad Pro 13″ (1TB)
N1 Partners is committed to creating opportunities for all partners to succeed. New partners are invited to join our network to become eligible for this giveaway. Sign up here and get started today.
“At N1 Partners, we are always striving to surprise and delight our affiliates. We don’t view each affiliate as just another account, but as a valued partner with whom we build long-lasting business relationships. Promotions like these give our partners the opportunity to see that firsthand and earn well-deserved rewards for their achievements.” — Alexa Bond, Head of Affiliates, N1 Partners
For full terms, visit our website. Winners will be announced in early January 2025.
This holiday season, let N1 Partners be your gateway to exciting rewards and opportunities!
About N1 Partners
N1 Partners is a company with expertise in online entertainment. Today, N1 Partners unites over ten high-converting online casinos, betting brands, and the N1 Partners affiliate program.
The post N1 Partners X-Mas Giveaway: The Ultimate Reward for High-Achieving Affiliates! appeared first on European Gaming Industry News.
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GR8 Tech Announces Leadership Changes for 2025
GR8 Tech will see a leadership transition on January 1, 2025, as Oleksandr Feshchenko, currently the Deputy CEO and CRO, will take over as the new CEO. Sergey Ghazaryan, formerly the Head of the Casino Business Unit, takes over as the CRO from December 1 of the current year. In the meantime, Evgen Belousov will be stepping away from GR8 Tech.
During his two-year tenure, Evgen Belousov has established GR8 Tech as a trusted provider of high-performance iGaming solutions. Over the past year alone, GR8 Tech achieved remarkable growth, expanding its client base eightfold and significantly increasing revenue.
GR8 Tech’s solutions support over 25 newly launched clients and nearly 50 live operator brands. The company’s continued success stems from its unique strategy of providing tailored, geo-specific solutions that directly address market demands. Unlike other platforms that offer one-size-fits-all approaches, GR8 Tech focuses on customizing its features specifically to meet the needs of each region and client.
Reflecting on his time as CEO, Belousov shared: “Leading GR8 Tech has been nothing short of transformative. We’ve redefined what success looks like in our industry, achieving remarkable milestones in only two years’ time. We’ve laid down a strong foundation, and now, it’s time for a bold new chapter. With our high-performance platform and a vision to dominate as the world’s #1 sportsbook-driven solution, I’m confident the new leadership will amplify this momentum and take GR8 Tech to unprecedented heights.” As Belousov shifts to being an independent iGaming advisor, he plans to focus on the strategic development of B2B iGaming projects.
The leadership transition aligns with the company’s two-year anniversary in January 2025 – a milestone GR8 Tech plans to celebrate with exciting future announcements.
The post GR8 Tech Announces Leadership Changes for 2025 appeared first on European Gaming Industry News.
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Revenant XSpark Partners With iQOO In Landmark Esports Deal
Revenant XSpark, one of India’s leading Esports organization is excited to announce a ground-breaking partnership with iQOO, the high-performance smartphone brand. Leveraging the growing appeal of Esports, Revenant XSparks & iQOO have partnered together, with iQOO securing the naming rights for India’s top-performing Battlegrounds Mobile India (BGMI) roster under the Revenant XSpark brand. The team will now compete under the name iQOO RNTX, marking a significant milestone in the evolution of Indian esports. This collaboration stands as one of the biggest deals in Indian Esports history.
A collaboration between Revenant Esports and Team XSpark; The vision & goal behind the creation of ‘Revenant XSpark’ was to redefine the Esports landscape in India and neighbouring regions.
Having been unveiled at the recent collaboration, Revenant XSpark’s (BGMI) roster competes across regional and international competitions. With an unmatched track record of securing two back-to-back titles at major Krafton events, the team is led by coach Osmium as one of the premier teams in the country. Dominating competition across the board, the team of Sarang (Sarangajyoti Deka), Spraygod (Harsh Malik), Joker (Khush Singh), and Shadow (Tenzin Kelsang), have been able to carve a name for themselves in the Esports landscape as a force to be reckoned with in both global and local platforms.
Champions at the BGMI Pro Series and BGMI India Series, the team already has a firm foothold in the India market and is aiming to build and expand its narrative globally. Alongside iQOO’s innovation driven mindset, the collaboration will leverage expertise from both sides for mutual beneficial outcomes.
Rohit Jagasia, Founder and CEO of Revenant Esports, said, “We’re incredibly proud to announce our groundbreaking partnership with iQOO. This is a monumental moment for Indian Esports – marking one of the largest deals in the industry. iQOO’s commitment to innovation aligns perfectly with our vision at Revenant XSpark. By joining forces, we’re creating a powerful synergy that will elevate the Indian Esports scene to new heights. Together, we aim to redefine the landscape of competitive gaming and inspire the next generation of gamers.”
Nipun Marya, CEO, iQOO said, “We’re thrilled to be part of this moment in Indian esports. Partnering with Revenant XSpark goes beyond supporting an exceptional team it’s an investment in the future of competitive gaming. Together, we aim to inspire the next generation of gamers, drive meaningful innovation, and shape the future of esports in India. This collaboration is a step towards achieving long-term synergies that align with our broader vision to elevate the gaming experience.”
The post Revenant XSpark Partners With iQOO In Landmark Esports Deal appeared first on European Gaming Industry News.
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