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Exclusive interview with McLaren on brand partnerships

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PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1]  This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGT is an official partner of the prestigious “Gaming Industry Gala Dinner”, organized by AOGGAB

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EGT is proud to announce that it is an official partner of the “Gaming Industry Gala Dinner”, organized by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB) with the support of EUROMAT. The event will be held on November 25 and for the third consecutive year will bring together leading companies and figures from Bulgaria and abroad.

The motto of the gala dinner will be “Together in Europe” and will focus on European integration, professional collaboration, and a shared vision for a sustainable future of the industry.

Traditionally, the “Golden Spade’s” Awards will also be presented during the event. The prizes honor the greatest innovations and the most significant achievements in the sector over the past 12 months. EGT is among the finalists in the competition and will compete for the accolade in the “Most Successful Bulgarian Company Abroad of the Year” and “Slot Machine of the Year” categories.

EGT received the nomination for “Most Successful Bulgarian Company Abroad of the Year” as it is the biggest gaming equipment manufacturer in Bulgaria with 28 international offices on 5 continents. In 2025, it made a large number of installations and substantially increased its footprint in a number of markets. Currently, EGT’s products are present in over 100 jurisdictions around the world.

The company is also a contender for the “Slot Machine of the Year” award. It was shortlisted because of its latest series of slot cabinets Supreme, including 4 models – S 32-32 UP, S 32-32 ST, S 55 S ST, and S 55 V ST. They immediately received high praise from both operators and players for the perfect combination of attractive design, exceptional convenience provided by their numerous ergonomic features, and compatibility with some of the most popular and beloved games from EGT’s portfolio. Supreme slot cabinets have already been installed in a number of gaming venues globally, where they continue to demonstrate excellent results and remain among customers’ favorites.

The post EGT is an official partner of the prestigious “Gaming Industry Gala Dinner”, organized by AOGGAB appeared first on European Gaming Industry News.

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RANGERS FANS BRAVE THE ELEMENTS TO RAISE MONEY FOR HOMELESSNESS IN GLASGOW

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Over 180 Rangers fans came together over the weekend to raise money for Glasgow-based homelessness charities and the Rangers Charity Foundation’s work within the local community.
Participants spent a night pitchside at the iconic Ibrox Stadium embracing the cold winter’s night, getting a small glimpse of what homeless people in the city experience nightly.
Amongst the fans braving the elements, Rangers Academy players Arran Kerr and Greig Thackray also took part in the Sleep Outs. Players from across the First Teams have also shown their support for the cause, displaying the strength of community across all aspects of the club.
First-team goalkeeper Jack Butland said: “The Rangers Big Ibrox Sleep Out is a hugely important event. It raises awareness and vital funds for homelessness in Glasgow. Our front-of-shirt sponsors – 32Red – are big supporters of this initiative. This year they contributed £10 to each and every person who braved the cold November night. All those who took part deserve enormous praise and they should be heartened that their collective efforts are directly helping tackle homelessness in the city. Well done to everyone involved.”
Half of the funds raised from the Sleep Outs will benefit the work of Glasgow City Mission and Simon Community Scotland, with the other half going to support the Rangers Charity Foundation’s work in the community.
32Red, Rangers front-of-shirt sponsor, provided the first £10 of each participant’s total. They also provided a hot breakfast the following morning to all who attended.
Adam Gaskell, Head of UK Brand Marketing, FDJ United said: “We’re proud to be supporting Rangers Charity Foundation and their work in the local community. At 32Red, our sponsorships are built to benefit communities, so we are honoured to be able to help such an important cause with the Big Ibrox Sleep Out once again. We’ve supported this event for many years now and it never ceases to amaze us how much the participants give and their overwhelming generosity. It is a fantastic and important initiative that Rangers fans should be extremely proud of.”
The full total raised from this year’s Sleep Outs will be announced in mid-December.

The post RANGERS FANS BRAVE THE ELEMENTS TO RAISE MONEY FOR HOMELESSNESS IN GLASGOW appeared first on European Gaming Industry News.

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Team Soul Crowned Champions of Chennai Esports Global Championship (CEGC) 2025 BGMI Grand Finals

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Team Soul emerged victorious at the Chennai Esports Global Championship (CEGC) 2025 BGMI Grand Finals, held from November 14 to 16 at the Jawaharlal Nehru Indoor Stadium, becoming the second team to lift the trophy under Tamil Nadu’s state-backed international esports initiative.

Organised by the Sports Development Authority of Tamil Nadu (SDAT) in partnership with Skyesports, the three-day championship marked a major milestone for Indian mobile esports. The finals drew hundreds of on-ground spectators and a significant nationwide digital audience, reinforcing the rapid growth of competitive gaming in the country.

Team Soul secured the title through the tournament’s newly introduced Smash Rule, a format designed to reward consistent performance while ensuring a high-stakes finish. After surpassing the Match Point threshold on Match 15, the team won the following match to seal the championship. The Grand Finals featured 16 leading Indian teams, including Soul, Gods Reign, True Rippers, Revenant Esports and Team Tamilas.

The CEGC featured a total prize pool of INR 1 crore, with INR 50 lakh allocated to the BGMI championship. The winners, Team Soul, took home INR 21.5 lakh, while runners-up True Rippers earned INR 11 lakh. Hydro from True Rippers was adjudged the Finals MVP.

Team Soul were felicitated by the Hon’ble Deputy Chief Minister of Tamil Nadu, Thiru. Udhayanidhi Stalin who handed over the championship trophy. His presence and direct participation highlighted the state’s strong commitment to recognising esports as a legitimate avenue for youth engagement, digital innovation, and sporting excellence.

The Chennai Esports Global Championship is India’s first state government backed international esports tournament. It reflects Tamil Nadu’s long-term plan to position esports as a powerful platform for skill development, digital opportunities and the growth of the creative economy. With CEGC, Chennai is being actively positioned as a future global hub for esports and gaming innovation.

The BGMI Grand Finals followed the conclusion of the CEGC Counter-Strike 2 championship the previous week, which brought together top teams from Europe, Southeast Asia and India. The CS2 tournament reached more than 90,000 peak concurrent viewers across official streams and watch parties, making it India’s most-watched PC esports event.

Commenting on the tournament, Shiva Nandy, Founder and CEO, Skyesports, said, “The Chennai Esports Global Championship represents a new era for Indian esports. With the support of the Government of Tamil Nadu, we have shown that India can host world-class tournaments that match global standards while celebrating our own gaming community. S8UL’s win reflects the depth of talent in the country, and the enthusiasm for both the CS2 and BGMI championships shows that India is ready to be a serious player on the international esports stage.” 

The success of CEGC BGMI 2025 reinforces India’s position as one of the fastest growing gaming markets, with more than 450 million gamers and a rapidly accelerating esports ecosystem. With strong state support and industry execution, the CEGC model sets a benchmark for scalable and sustainable esports growth in India.

The post Team Soul Crowned Champions of Chennai Esports Global Championship (CEGC) 2025 BGMI Grand Finals appeared first on European Gaming Industry News.

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