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Exclusive interview with McLaren on brand partnerships

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PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1]  This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PHILIPPINE GGR HITS PHP215B IN H1; E-GAMES TAKE 53% SHARE

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The Philippine gaming industry maintained its strong performance in the first half of 2025 with gross gaming revenues (GGR) reaching Php214.75 billion – up 26% from Php171 billion in the same period last year, the Philippine Amusement and Gaming Corporation (PAGCOR) said.

The Electronic Games sector – composed of E-Games, E-Bingo, and Bingo grantees – continued to pace the industry with Php114.83 billion in gross revenues or 53.47% of total GGR, said PAGCOR Chairman and CEO Alejandro H Tengco.

Licensed casinos – comprised of integrated resorts and brick-and-mortar casinos in Metro Manila, Clark, Cebu, La Union and Rizal – also remained a significant revenue driver, contributing Php93.36 billion or 43.47% of the industry GGR.

Meanwhile, PAGCOR-operated casinos added Php6.56 billion, representing 3.06% of the overall industry performance.

Despite robust earnings from the online gaming space, Mr. Tengco emphasized the need to maintain regulatory equilibrium as the industry continues to evolve.

“PAGCOR recognizes the earning potential of the E-Games sector, but as the country’s gaming regulator, our foremost responsibility is to ensure that growth comes with accountability,” Mr. Tengco said.

“Our role goes beyond revenue generation; and as partners of the government in nation-building, we are committed to always strike a balance between enabling industry expansion and ensuring it aligns with responsible gaming standards,” he added.

The PAGCOR chief noted that the state gaming agency recently signed a memorandum of understanding with the Ad Standards Council (ASC) to strengthen the monitoring of gambling-related advertisements across all platforms.

It also recently ordered the takedown of all gambling ads in public spaces and primetime TV by August 15 this year.

“These efforts are part of our broader mission to ensure that online gambling is not only well-regulated but also aligned with public interest,” Mr. Tengco added.

With the continued growth of the local gaming sector, PAGCOR also reaffirmed its focus on sustaining reforms that promote transparency, industry compliance, and inclusive national development.

 

The post PHILIPPINE GGR HITS PHP215B IN H1; E-GAMES TAKE 53% SHARE appeared first on European Gaming Industry News.

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FBM® refreshes Spin & Win game series in Mexico with eight new slots

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The FBM® Spin & Win collection is growing and brings eight new slot themes to Mexico. Mystery Gems™, Lucky Neko™, Dragon Festival™, Han’ei Panda™, Dragon Jewels™, Fruity Splash™, Flow of Fortune™, and Filipina Reels™ are now available in Mexican casinos, featuring five game features and two shared jackpots for players to enjoy!

After the launch of an initial game pack, FBM refreshes its slot games lineup with FBM Spin & Win 3 – a pack of eight captivating slot titles. Focusing on diverse themes, this game series ensures a smooth, pleasant, and prosperous slot gaming experience by offering eight adventures to Mexican casino players with rich graphics and sounds, charismatic characters, and symbolic creatures.

FBM Spin & Win 3 is a versatile slot game product line ideal for casino floors targeting time-on-device players, looking for a wide variety of features and game themes. Accessible to all budgets, this game series presents simple and engaging game mechanics, compatible with any casino floor layout since it is easily installed on the Galaxy II and Shadow III cabinets.

The Minor and Grand progressive jackpots of this slot collection have a high frequency and are shared across all games, leading the attractive payouts offered by the product’s feature set. The eight themes include five different game features: Wild Boom, Lucky Bell, Stacked Wild, Triple Wild, and Expanding Wild Multiplier.

Spreading, multiplying, expanding, taking over entire reels, or increasing prize frequency are the main effects on this features list, designed to bring suspense, adrenaline, and unpredictability to gaming sessions.

New slot games available on FBM Spin & Win 3

  • Mystery Gems™ – 40 lines, mines theme, Wild Boom as game feature.
  • Lucky Neko™ – 50 lines, Asian theme with a fortune feline as protagonist, Triple Wild as game feature.
  • Dragon Festival™ – 30 lines, Asian theme with the dragon as main character, Lucky Bell as game feature.
  • Han’ei Panda™ – 50 lines, nature theme with a Panda as main character, Stacked Wild as game feature.
  • Dragon Jewels™ – 60 lines, theme inspired in the Asian culture with the dragon as main symbol, Expanding Wild Multiplier as game feature.
  • Fruity Splash™ – 30 lines, a food-themed game, and Lucky Bell as the game feature.
  • Flow of Fortune™ – 40 lines, theme of Asian inspiration with bonsai and dragon as main references, and Wild Boom as the game feature.
  • Filipina Reels™ – 60 lines, a typical Filipino slot experience where free spins have a higher frequency.


FBM is ready to Spin & Win in casinos across Mexico

From the celebration of powerful dragons to the hunt for hidden treasures in the mines, FBM Spin & Win 3’s diverse themes and innovative features offer something unique for every player, and are now set to expand across Mexican casinos.

Following the recent launches of titles such as Xing Fú Fortune™ Money Trees and Croc’s Lock™, FBM refreshes its slots portfolio in this market with FBM Spin & Win 3. This product line delivers a variety of adventures with engaging gameplay and high-frequency jackpots, ensuring strong attraction, engagement, and retention among local players.

 

The post FBM® refreshes Spin & Win game series in Mexico with eight new slots appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – July 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.

SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.

Partnerships

Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.

TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.

The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.

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