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AGCO to ban athletes in Ontario’s igaming advertising to protect minors

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The Alcohol and Gaming Commission of Ontario (AGCO) has updated the Registrar’s Standards for Internet Gaming to prohibit the use of athletes in internet gaming (igaming) advertising and marketing in Ontario. The standards have also been strengthened to restrict the use of celebrities who would likely be expected to appeal to minors. These new restrictions will come into effect on February 28, 2024.

Following the first year of Ontario’s open, regulated igaming market, the AGCO identified advertising and marketing approaches that use athletes, as well as celebrities with an appeal to minors, as a potential harm to those under the legal gaming age and is taking this step to reduce the risk. In April 2023, the AGCO held consultations on its proposal to ban such ads and received submissions from a broad range of stakeholders including mental health and public health organizations, responsible gambling experts, gaming operators, broadcast and marketing groups, and the public.

Following these consultations, the AGCO has determined that prohibiting the use of athletes and restricting celebrity endorsements would help safeguard children and youth who can be particularly susceptible to such advertising content.

The amended standards will prohibit registered Ontario igaming operators from using athletes, whether active or retired, in igaming marketing and advertising, except for the exclusive purpose of advocating for responsible gambling practices. These amended standards also restrict the use of celebrities, role models, social media influencers, entertainers, cartoon figures, and symbols that “would likely be expected to appeal to minors”. This broadens and strengthens the existing standard that, prior to this change, prohibited the use of advertising and marketing content with a “primary appeal to minors”.

“Children and youth are heavily influenced by the athletes and celebrities they look up to,” said Tom Mungham, Registrar and CEO, AGCO. “We’re therefore increasing measures to protect Ontario’s youth by disallowing the use of these influential figures to promote online betting in Ontario.”

Additional Information

As part of its mandate, the AGCO monitors and identifies emerging risks in the sectors it regulates and updates its standards to address them.

The additions to the AGCO Standards for Internet Gaming, which come into effect February 28, 2024, are bolded and underlined below.

2.03 – Advertising, marketing materials and communications shall not target high-risk, underage or self-excluded persons to participate in lottery schemes, shall not include underage individuals, and shall not knowingly be communicated or sent to high-risk players. (Also applicable to Gaming-Related Suppliers)

Requirements – At a minimum, materials and communications shall not:

  1. Be based on themes, or use language, intended to appeal primarily to minors.
  2. Appear on billboards or other outdoor displays that are directly adjacent to schools or other primarily youth-oriented locations.
  3. Use or contain cartoon figures, symbols, role models, social media influencers, celebrities, or entertainers who would likely be expected to appeal to minors. [This requirement has been changed]
  4. Use active or retired athletes, who have an agreement or arrangement made directly or indirectly between an athlete and an operator or gaming-related supplier, in advertising and marketing except for the exclusive purpose of advocating for responsible gambling practices. [This requirement is new]
  5. Use individuals who are, or appear to be, minors to promote gaming.
  6. Appear in media and venues, including on websites, and in digital or online media, directed primarily to minors, or where most of the audience is reasonably expected to be minors.
  7. Exploit the susceptibilities, aspirations, credulity, inexperience or lack of knowledge of all potentially high-risk persons, or otherwise extoll the virtues of gaming.
  8. Entice or attract potentially high-risk players. Instead, measures shall be in place to limit marketing communications to all known high-risk players. [This requirement has been changed]

Additional Information

AGCO plans to issue additional brief guidance in the coming weeks.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PHILIPPINE GGR HITS PHP215B IN H1; E-GAMES TAKE 53% SHARE

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The Philippine gaming industry maintained its strong performance in the first half of 2025 with gross gaming revenues (GGR) reaching Php214.75 billion – up 26% from Php171 billion in the same period last year, the Philippine Amusement and Gaming Corporation (PAGCOR) said.

The Electronic Games sector – composed of E-Games, E-Bingo, and Bingo grantees – continued to pace the industry with Php114.83 billion in gross revenues or 53.47% of total GGR, said PAGCOR Chairman and CEO Alejandro H Tengco.

Licensed casinos – comprised of integrated resorts and brick-and-mortar casinos in Metro Manila, Clark, Cebu, La Union and Rizal – also remained a significant revenue driver, contributing Php93.36 billion or 43.47% of the industry GGR.

Meanwhile, PAGCOR-operated casinos added Php6.56 billion, representing 3.06% of the overall industry performance.

Despite robust earnings from the online gaming space, Mr. Tengco emphasized the need to maintain regulatory equilibrium as the industry continues to evolve.

“PAGCOR recognizes the earning potential of the E-Games sector, but as the country’s gaming regulator, our foremost responsibility is to ensure that growth comes with accountability,” Mr. Tengco said.

“Our role goes beyond revenue generation; and as partners of the government in nation-building, we are committed to always strike a balance between enabling industry expansion and ensuring it aligns with responsible gaming standards,” he added.

The PAGCOR chief noted that the state gaming agency recently signed a memorandum of understanding with the Ad Standards Council (ASC) to strengthen the monitoring of gambling-related advertisements across all platforms.

It also recently ordered the takedown of all gambling ads in public spaces and primetime TV by August 15 this year.

“These efforts are part of our broader mission to ensure that online gambling is not only well-regulated but also aligned with public interest,” Mr. Tengco added.

With the continued growth of the local gaming sector, PAGCOR also reaffirmed its focus on sustaining reforms that promote transparency, industry compliance, and inclusive national development.

 

The post PHILIPPINE GGR HITS PHP215B IN H1; E-GAMES TAKE 53% SHARE appeared first on European Gaming Industry News.

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FBM® refreshes Spin & Win game series in Mexico with eight new slots

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The FBM® Spin & Win collection is growing and brings eight new slot themes to Mexico. Mystery Gems™, Lucky Neko™, Dragon Festival™, Han’ei Panda™, Dragon Jewels™, Fruity Splash™, Flow of Fortune™, and Filipina Reels™ are now available in Mexican casinos, featuring five game features and two shared jackpots for players to enjoy!

After the launch of an initial game pack, FBM refreshes its slot games lineup with FBM Spin & Win 3 – a pack of eight captivating slot titles. Focusing on diverse themes, this game series ensures a smooth, pleasant, and prosperous slot gaming experience by offering eight adventures to Mexican casino players with rich graphics and sounds, charismatic characters, and symbolic creatures.

FBM Spin & Win 3 is a versatile slot game product line ideal for casino floors targeting time-on-device players, looking for a wide variety of features and game themes. Accessible to all budgets, this game series presents simple and engaging game mechanics, compatible with any casino floor layout since it is easily installed on the Galaxy II and Shadow III cabinets.

The Minor and Grand progressive jackpots of this slot collection have a high frequency and are shared across all games, leading the attractive payouts offered by the product’s feature set. The eight themes include five different game features: Wild Boom, Lucky Bell, Stacked Wild, Triple Wild, and Expanding Wild Multiplier.

Spreading, multiplying, expanding, taking over entire reels, or increasing prize frequency are the main effects on this features list, designed to bring suspense, adrenaline, and unpredictability to gaming sessions.

New slot games available on FBM Spin & Win 3

  • Mystery Gems™ – 40 lines, mines theme, Wild Boom as game feature.
  • Lucky Neko™ – 50 lines, Asian theme with a fortune feline as protagonist, Triple Wild as game feature.
  • Dragon Festival™ – 30 lines, Asian theme with the dragon as main character, Lucky Bell as game feature.
  • Han’ei Panda™ – 50 lines, nature theme with a Panda as main character, Stacked Wild as game feature.
  • Dragon Jewels™ – 60 lines, theme inspired in the Asian culture with the dragon as main symbol, Expanding Wild Multiplier as game feature.
  • Fruity Splash™ – 30 lines, a food-themed game, and Lucky Bell as the game feature.
  • Flow of Fortune™ – 40 lines, theme of Asian inspiration with bonsai and dragon as main references, and Wild Boom as the game feature.
  • Filipina Reels™ – 60 lines, a typical Filipino slot experience where free spins have a higher frequency.


FBM is ready to Spin & Win in casinos across Mexico

From the celebration of powerful dragons to the hunt for hidden treasures in the mines, FBM Spin & Win 3’s diverse themes and innovative features offer something unique for every player, and are now set to expand across Mexican casinos.

Following the recent launches of titles such as Xing Fú Fortune™ Money Trees and Croc’s Lock™, FBM refreshes its slots portfolio in this market with FBM Spin & Win 3. This product line delivers a variety of adventures with engaging gameplay and high-frequency jackpots, ensuring strong attraction, engagement, and retention among local players.

 

The post FBM® refreshes Spin & Win game series in Mexico with eight new slots appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – July 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.

SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.

Partnerships

Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.

TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.

The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.

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