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GiG extend compliance partnership with Merkur

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Gaming Innovation Group Inc. (GiG) have today announced an extension to its agreement with German based operator Merkur, for its automated affiliate marketing compliance tool GiG Comply.

The igaming industry in Germany is a robustly regulated marketplace, with strict guidelines that make compliance a priority for operators like Merkur, placing an emphasis on the need to protect their brand. Merkur is the leading brand of the Gauselmann Group, a tier one operator that provides a suite of gaming products including classic and virtual slot games, money gaming machines, arcades, casinos, gambling houses and sports betting.

GiG Comply is an automated marketing compliance solution that scans web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.

It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant.

GiG’s market-leading iGaming affiliate business, GiG Media, is one of the leading global affiliate marketing operators in the iGaming space, helping partners generate qualified traffic through multiple channels, including SEM/PPC and social media. The group has enjoyed significant growth over the last few years, highlighted by the recent announcement of a strategic partnership with News Corp in the UK and Ireland, a group which serves millions of online readers through its premium media websites The Sun and talkSPORT, and have completed the integration of AskGamblers, following a series of acquisitions from Catena Media late last year.

Jonas Warrer, Chief Marketing Officer at GiG, said: “Compliance is proving to be a hot topic of conversation, not just in Germany but globally, as we start to see the maturing of regulation. The need for operators to protect their brand is at a critical stage in the evolution of the industry, and we’re delighted to be trusted by so many big players to look after such a pivotal function.”

Martin Collins, Affiliate Lead at Merkur, said: “Compliance is a key factor across many markets now, particularly in Germany. We are pleased to continue growing our business with the trusted help of GIG who bring to the table a wealth of knowledge making this partnership easy and enjoyable. Protection of our brands is of the highest importance and this tool really helps us focus on what is needed to move forward.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Imagine Live and SoftGamings Join Forces

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Imagine Live, a provider of innovative live dealer games and solutions, is thrilled to announce its strategic partnership with SoftGamings, a prominent iGaming platform provider. This collaboration marks a significant milestone in online gaming by delivering premium live casino experiences to partners and their players worldwide.
Imagine Live’s portfolio includes classic games with innovative solutions like Blackjack, Roulette, Baccarat, etc. We’ve added game show-style content to our growing portfolio, such as ”Robin The Fair”.
Imagine Live can also be proud of its Robot Arm camera. Its advanced robotics technology allows it to move smoothly and seamlessly, giving players a clear view of all the actions at the table. With the Robot Arm camera, players feel right around the table, enjoying a real casino’s excitement and thrill.
By integrating Imagine Live’s exceptional live dealer games into SoftGamings’ platform, operators will access a diverse portfolio of high-quality content that will captivate players and drive engagement.
“We are excited to partner with SoftGamings to bring our innovative live casino solutions to a wider audience,” said Hakob Manukyan, CEO of Imagine Live Armenia. “Together, we aim to set new standards for live dealer casinos in the iGaming industry and help partners to provide an unforgettable and premium gaming experience to their players.”
A representative from Imagine Live shared why this partnership is valuable for them.
  • A true business partner with a shared vision and an opportunity to connect with SoftGaming’s extensive client portfolio and enhance its product offering.
  • Partnering with SoftGamings feels like a watershed moment for Imagine Live as we gain the approval of one of the market-leading distributors of quality products.
  • This partnership will open new markets for Imagine Live and catalyze us to augment our product offering to serve those markets correctly.

The post Imagine Live and SoftGamings Join Forces appeared first on European Gaming Industry News.

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ELA Games’ Kraken Bay Shortlisted for “Slot of the Year” at the SBC Game Developer Awards 2024

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ELA Games announces that its online slot, Kraken Bay, has been nominated for the prestigious SBC Game Developer Awards 2024 in the Slot of the Year category. This nomination confirms ELA Games’ studio principles of creating games for players by players with high-quality graphics design.

Kraken Bay invites players on an exhilarating journey to a treasure-filled cove, where they encounter a mysterious monster amidst lucky spins, colossal prizes, and an enchanting gaming experience. The Wild symbol coming to the lucky treasure seeker will significantly multiply the winnings on the line. Players can also collect multipliers on the reels in the bonus game with potential winnings of up to 5,000 times the original bet. For those who want to evaluate the design and gameplay of the game, a demo version of Kraken Bay is available on the ELA Games studio website.

Mike Cini, Business Owner of ELA Games, expressed the team’s joy and appreciation upon receiving the nomination, “The nomination for Slot of the Year confirms our dedication to crafting captivating, high-quality games, such as Kraken Bay. We always keep the player in mind when we build games, so this nomination stands as further proof we’re doing our job right. We eagerly anticipate the outcome of the awards ceremony.”

The results will be announced on May 23, 2024, during the Casino Beats Awards ceremony at the Hilton Hotel in Malta. ELA Games remains hopeful for a favorable outcome and extends its gratitude to the judges for acknowledging the studio’s contributions to the industry and players.

The post ELA Games’ Kraken Bay Shortlisted for “Slot of the Year” at the SBC Game Developer Awards 2024 appeared first on European Gaming Industry News.

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Europe’s Largest Lottery Remains the Responsibility of WestLotto

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The largest lottery in Europe remains the responsibility of WestLotto. At the general meeting of the 19 Eurojackpot countries, the state lottery company of North Rhine-Westphalia in Bled, Slovenia, was confirmed in its administrative leadership role for another three years. In addition, WestLotto managing director Andreas Kötter was once again elected as chairman of the world’s most successful lottery launch in recent years.

“The Eurojackpot is a European success story. We are proud to be significantly involved and to be able to continue our work,” said Andreas Kötter.

Since the first Eurojackpot draw in 2012, the threads for the Eurojackpot have come together at WestLotto. At the company headquarters in Münster, the tips from all participating countries are recorded and the winnings and odds are evaluated. In Bled, the total of 34 state-licensed lottery companies confirmed WestLotto’s outstanding leadership role so far in the gaming offering, which reaches around 325 million people in Europe.

After starting with state-licensed lottery companies from seven countries, the Eurojackpot cooperation has now grown to 19 nations. Most recently, the Greek company OPAP joined the merger in March. Germany is involved with all 16 federal state companies from the German Lotto and Toto Block (DLTB). The draws are carried out every Tuesday and Friday. According to the formula 5 out of 50 and the Euro numbers 2 out of 12, a jackpot of between 10 and 120 million euros is played.

The post Europe’s Largest Lottery Remains the Responsibility of WestLotto appeared first on European Gaming Industry News.

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