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Elevating Atlas-IAC: Transforming sportsbook with AI and automation
Miloslav Ivanov has recently joined Atlas-IAC as its new Chief Sales Officer, and with a proven track record in the industry, he is excited to help elevate the Atlas-IAC brand and he shares his motivation for joining the company as well as plans for the future.
EG: Congratulations on your appointment as Chief Sales Officer at Atlas-IAC! Can you talk us through your first month at the company and your exciting plans for Atlas-IAC?
MI: Thank you. I am thrilled to be working with such a fantastic team here. It has been exciting for me to see the passion and productivity of Atlas-IAC’s employees first hand and how everyone is focused in delivering the company’s vision and their dedication to the modern trends within the global sports betting industry.
The vision here is to provide automation and remove the manual labour within data feeds and algorithmic pricing models, which is one of many things that makes Atlas-IAC unique. This has been the driving force behind the very impressive expansion that the company has recently experienced.
We have a unique sportsbook with automation at its core and the risk management capabilities are particularly strong, as we are able to identify potential risks early and it is highly beneficial for us and our partners.
With regards to future plans, we are looking to expand into new regulated markets like Peru, whilst still maintaining a big focus in Europe, Latin America, and Africa where we want to make an impact.
EG: You have some very impressive names on your list of companies, including Delasport, DraftKings and SBTech. What was the driving force behind you choosing Atlas-IAC as your next challenge?
MI: It was the company’s clear vision and commitment to modernising the sports betting industry. This is Atlas-IAC’s mission and I do believe we share the same vision as to what the future of the betting industry looks like.
I believe that automation, which is at the heart of our product, is the future of the betting industry and the cutting-edge technology offering resonated with me. The company also has a forward-thinking team that has created a strong reputation throughout the industry and, with numerous experiences from across the globe, it is clear that we all share the same vision, and this was a key factor in my decision.
EG: Looking to European markets and your Bulgarian heritage, where in Europe do you see as the most exciting growth opportunities?
MI: The Balkans is a key growth market and, with many land-based properties available across the region, people are now shifting from retail to online, and the mindset and culture is changing. People are understanding the ease and convenience that online betting provides and, whether you are at home or out and about with friends, players can have instant access with sports betting platforms and be a part of the betting experience.
A number of countries in the Balkans including Serbia, Romania, Croatia and Bulgaria are creating a lot of buzz with their growth, however, it is important to not lose sight of other countries and keep your finger on the pulse as new opportunities could pop up at any time.
EG: There’s been plenty of talk about how much potential the Balkans has, especially Romania, Serbia, Bulgaria and Croatia, how do you rank these markets in terms of potential?
MI: It is tricky to rank them in order as they all present unique opportunities and different challenges with audiences that have different interests. Romania has shown very significant growth and regulatory stability which has resulted in a very impressive market. Serbia and Bulgaria are growing steadily where we do have an advantage of tapping into customer engagement habits via a variety of gamification tools. Croatia is still very much an evolving market, which presents a lot of opportunities, it’s also the richest of the lot, which presents a wealth of opportunities in itself given higher player spend.
EG: Looking at the Atlas-IAC platform, tell us about your technology – how does it differentiate you from the competition?
MI: The platform’s modern technology is a clear differentiator from our competitors, delivering excellence throughout all processes. Cutting edge trading tools combined with a fantastic team of top experts gives us leading B2B gambling solutions. Our risk management is one of our strengths too, with outstanding capabilities to protect operators and players. Sportsbook that can run automatically with customized limits, margins and delays depending on a type of event or the timeline or both. A fully automated CRM solution allows operators to manage customer marketing and communication activity seamlessly and efficiently.
Our retail system is also impressive, allowing us to manage various properties from one central hub and we want to invest more in the retail side of the business in the coming months and years. Our retail offering has proven to be incredibly popular in Latin America but that certainly doesn’t limit us in other markets around the globe, as we focus on Europe too. As a company, I believe we are optimising the workflow for our employees, and this has resulted in our impressive expansion. I truly believe our overall sportsbook is one of the strongest I have seen in the last five years.
EG: Last but not least, where we can we look forward to seeing Atlas-IAC in terms of industry events and also new market entries?
MI: We always look forward to exhibiting at the top industry events to really showcase our brand and the products we can supply. SBC Barcelona will present a terrific opportunity to connect with industry stakeholders to share our vision for what we believe the future of sports betting will be and expand into new territories, wherever they may be.

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INSPIRED ENTERTAINMENT INTRODUCES THREE NEW iGAMING SLOT RELEASES THIS JULY: CHILI POPPERS™, BICHOS MAGICOS™ & BIGGER PIGGY BANK™
Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has announced the release of three new online slot titles this July across UK and Malta iGaming jurisdictions: Chili Poppers™, Bichos Mágicos™, and Bigger Piggy Bank™. Each title is designed to provide distinctive gameplay experiences while delivering strong performance for operators.
Chili Poppers is a spicy, Mexican-themed descendant of the popular Happy Fortune Dragon™, featuring a 5×3 layout with 10 win-lines. Building on proven mechanics, the game introduces pseudo-persistent pots that grow with every Chili Pepper symbol on the centre reel, triggering one of three key features: coin boosts, multipliers, or Free Spins. With locked Wilds and persistent enhancements during Free Spins, Chili Poppers offers explosive win potential and player engagement.
Bichos Mágicos is Inspired first Brazilian Portuguese game. It brings vibrant, cartoon-style charm to an 8-symbol scatter-pays mechanic and fun cascading wins. Multipliers ranging from 2x to 10x can drop throughout the gameplay, culminating in a Mystery Multiplier worth up to 500x after cascades end. Designed for casual players, the game also includes Bonus Buy and Fortune Bet features, giving users more control and faster access to the game’s high-energy Bonus round.
Bigger Piggy Bank, the sequel to Inspired’s successful Big Piggy Bank™, enhances the original’s popular cash collector mechanic with fresh features and more fun ways to win. Players are rewarded with big wins when Collector symbols land on reel five, randomly triggering a Bonus Wheel that offers Free Spins, Prize Pots, or Golden Piggy Free Spins. With the chance to land oversized symbols, Prize Pot Tokens, and a coveted Grand Prize, Bigger Piggy Bank delivers an engaging experience. For added control, players can use the Bonus Buy feature to enter the Bonus directly and Fortune Spins for the opportunity to focus on collecting piggy wins. The Gamble feature allows players to risk their base game wins to win more cash or trigger the bonus game.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “Inspired’s July lineup showcases an exciting portfolio of new content designed for worldwide success, that’s packed with variety and innovative ways to win. Each title combines proven mechanics with exciting features that we’re confident will resonate across diverse markets, this summer and beyond.”
The post INSPIRED ENTERTAINMENT INTRODUCES THREE NEW iGAMING SLOT RELEASES THIS JULY: CHILI POPPERS™, BICHOS MAGICOS™ & BIGGER PIGGY BANK™ appeared first on European Gaming Industry News.
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Slotsoo Awards 2025: Celebrating Excellence Across Casinos and Game Providers
Summer is here and it is time for Slotsoo’s signature celebration of the iGaming industry. The Slotsoo Casino Awards return for its third edition, continuing the tradition of highlighting operators who excel in delivering a top-tier player experience. This year also marks an exciting expansion with the inaugural Slotsoo Game Provider Awards, giving long-overdue recognition to the creators of great slots.
The New Game Provider Awards and the Winners
Game providers are sometimes overshadowed by casinos, but in reality, both are equally important to the online casino experience. That’s why Slotsoo is proud to shine a spotlight on the studios behind the reels. The winners of Slotsoo’s first provider-focused awards were announced on 24 July 2025, and the honors went to:
- The Machine MVP – Pragmatic Play
- Bonus Buyer – Bullshark Games
- Volatility Virtuoso – Wazdan
- Jackpot Jumbo – Mancala Gaming
- Symphony Spinner – Gamzix
- Reel Renegade – Nolimit City
- Promising Prodigy – Slammer Studios
Please visit the Slotsoo Game Provider Awards page for detailed descriptions of each trophy and the motivations behind the winners.
The Anatomy of Slotsoo’s Trophies: Where Fun Meets Serious Recognition
At Slotsoo, each trophy is whimsical by design but grounded in real player values, making the Slotsoo Awards both entertaining and insightful. Every category has a clear purpose, recognizing what truly matters in iGaming today.
At the core of each awards lineup is a main trophy: The Gambling GOAT honors the top-performing casino operator, while The Machine MVP celebrates the best overall game provider. Surrounding these main awards are a collection of supporting trophies, spotlighting specific areas of excellence, from fast withdrawals and fun bonuses to volatility and winning potential.
These award categories offer a chance for actors who crush it in a certain area to be recognized, even if they don’t dominate across the board. Just like other iGaming awards, Slotsoo includes a category for newcomers, encouraging fresh talent and pushing established names to keep innovating.
The timing of the awards is also a deliberate choice. Markus Björk, head writer at Slotsoo, explains the team’s reasoning:
“After a hectic Winter and Spring packed with iGaming events, June and July offer a rare chance for the industry to slow down and reflect on the year so far. Let’s enjoy the cucumber season and appreciate what’s been achieved. This is when you can harvest the rewards of your hard work before autumn arrives with new challenges and opportunities.”
The Winning Casino Operators 2025
The Slotsoo Casino Awards 2025 took place in June, and these were the seven winners:
- The Gambling GOAT – Betizy
- The Bonus Buff – Sugarino
- The Loyalty Lord – Wisho
- The Withdrawal Wizard – Vauhdikas
- The Gamification Guru – Arctic Casino
- The Payout Professor – Wolfy Casino
- The Noisy Newcomer – Lunar Spins
This was the third time Slotsoo held the casino awards for its English-language site targeting the EU market in general. During the same period, the dedicated awards for the Finnish market, Slotsoo Kasinogaala 2025, celebrated its second year. These awards consist of seven trophies equivalent to the English ones, plus an eighth trophy dedicated to the casino operator with the best slot streaming offering.
The Nordic country is undergoing big changes, with a new gambling legislation and a licensing system planned to be introduced by 1 January 2027. The future will tell how this will affect the structure and categories of the awards.
The post Slotsoo Awards 2025: Celebrating Excellence Across Casinos and Game Providers appeared first on European Gaming Industry News.
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SOFTSWISS Launches First South African Project with Mzansibet
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, proudly announces the launch of its major South African project with Mzansibet. It marks the first project in the country to utilise both the SOFTSWISS Sportsbook and the SOFTSWISS Casino Platform.
According to the recently released South Africa: iGaming Market Overview 2025 by SOFTSWISS, the country’s iGaming sector is growing at an impressive annual rate of 20–25%, driven by increasing mobile penetration. In line with this trend and evolving player needs, SOFTSWISS strongly focuses on mobile optimisation across its platforms, enabling seamless and enjoyable gaming experiences for Mzansibet players.
The launch in South Africa, ensuring full compliance with local technical standards, required meticulous preparation. SOFTSWISS products – including its sports betting software and online casino platform – underwent rigorous certification with Gaming Laboratories International (GLI), one of the most reputable and globally recognised independent testing laboratories in the iGaming industry. Following this process, the solutions were officially approved for local operation by the Western Cape Gambling and Racing Board – a respected and influential regulator in the region – affirming the high quality and compliance of SOFTSWISS software.
Max Trafimovich, International Non-Executive Director at SOFTSWISS, shares: “Mzansibet entered the market with a bold ambition to become a top-tier brand – and we are not only proud to support that vision from day one, but also well-equipped to ensure its sustainable growth. Leveraging our global and local expertise, we provide the technical, business, and service tools necessary for a smooth launch and scalable development. This is made possible thanks to our robust and stable architecture with 99.999% uptime and a flexible platform ecosystem. In addition, the brand launched a nationwide TV advertising campaign and has already attracted tens of thousands of players across the country – a powerful testament to its growing presence and trust.”
In addition to backend certification, the SOFTSWISS team invested heavily in frontend localisation to align with the partner’s vision and market requirements. The Mzansibet project has been fully adapted to meet South African player behaviour and betting patterns.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Launches First South African Project with Mzansibet appeared first on European Gaming Industry News.
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