Latest News

Interview with RubyPlay’s CPO: Offering “Immortal Ways” to win

Published

9 months ago

August 8, 2023

Reading Time: 3 minutes

RubyPlay recently unveiled the industry’s newest slot mechanic – Immortal Ways – which has already stormed the charts thanks to its intuitive and unique gameplay.

We caught up with the studio’s Chief Product Officer, Dr. Eyal Loz, to take a deeper dive into the creation of Immortal Ways, what makes it so appealing to players and how the mechanic will appear in future releases.

Thanks for joining us Dr. Eyal. Firstly, could you explain the core concept of the Immortal Ways mechanic and how it differs from others in the market?

Eyal Loz (EL): My pleasure! The Immortal Ways design manages to seamlessly combine drastically different core elements within one persistent design. Two Hold and Respin arrays are persistent in all base game spins, with upgrade wheels featuring instant prizes and jackpots. The game also features 10,000 ways to win, as well as a free game feature, where all prizes landing on the screen are won.

What inspired the creation of Immortal Ways?

EL: We saw a gap in the market for a quality game with 10,000 ways to win. Also, the industry was lacking a volatile persistent design for a large in-base Hold and Respin array. We realised that by combining these two elements together with an upgrade prize wheel, it will provide us with a winning recipe for a killer game mechanic!

How do Immortal Ways titles incorporate elements of player engagement and retention to ensure a compelling experience?

EL: The constant nature of the Hold and Respin arrays in the base game ensure that players are keen to continue their play within an increased gaming session, trying to complete and win all the prizes in these zones.

Using a well proven method from casual game design, the screen goes back to an initial empty state once every few dozen spins at random. This cycle gives players a natural exit point. The session loop design guarantees that players can end the gameplay before they reach exhaustion, and are very eager to return to the game for additional experiences in the future.

Following that, how do you make sure a new mechanic can cater to different player preferences?

EL: The beauty of Immortal Ways is that it combines a few different core elements within a single unified flow. To ensure the mechanic reaches the widest audience possible, we have created a full series devoted to it where each game theme and style is drastically different. This opens up the opportunity for all types of slots fans to engage with Immortal Ways. Since launching, we have already seen a strong performance of Immortal Ways Diamonds in distinctly different markets, showing its appeal across a wide player base.

Can you share any insights into the game design process for Immortal Ways?

EL: The whole process from has been very collaborative. It involved us having a hard look at what already works in our content library and combining that with what we hear from players and operators. When you take all that feedback on board with an open mind and open heart, it’s a lot easier to cut to the chase. We’ve built a good understanding of what works, and what should stay on the drawing table.

Can you tease any upcoming releases featuring the Immortal Ways mechanic? What should we expect from the franchise?

EL: There’s a lot more to come from our Immortal Ways franchise! You can expect a large verity of themes, tweaks and variations. In other words, the core elements of 10,000 ways to win, the two large Hold and Respin arrays and the instant prize wheels are here to stay. We have some crazy ideas how to innovate all other game elements!

We’ve already introduced a buffalo themed game, with no less than seven games in the works to be launched over the following months. In addition, operators have requested bespoke versions of our Immortal Ways games, so watch this space for further announcements on when these will go live later this year!

Latest News

Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry

Published

1 day ago

May 3, 2024

George Miller

Reading Time: 2 minutes

Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth

Transforming Customers into Environmentalists and Humanitarians

MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.

Key Features of Meridian Donate:

Direct customer involvement: Customers are not just donors but active participants in CSR decisions
Diverse programs: Offers choices from global afforestation to local humanitarian efforts
Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF

Expanding Impact: A Year-by-Year Growth

The Meridian Donate platform has seen substantial growth in its scope and impact:

Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023

In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.

Continued Commitment to Innovation and Community Involvement

Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.

Recent Successes and Future Outlook

In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.

The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.

Latest News

Imagine Live Launches Casino Hold’em

Published

1 day ago

May 3, 2024

George Miller

Reading Time: < 1 minute

Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.

Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.

Key features of Casino Hold’em include:

Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.

Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.

Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.

Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.

“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”

The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.

Latest News

Relax Gaming increases Italian presence via Octavian Lab aggregation deal

Published

1 day ago

May 3, 2024

George Miller

Reading Time: < 1 minute

Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.

Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.

This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.

Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.

Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.

“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”

Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”

The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.