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Interview with RubyPlay’s CPO: Offering “Immortal Ways” to win



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RubyPlay recently unveiled the industry’s newest slot mechanic – Immortal Ways – which has already stormed the charts thanks to its intuitive and unique gameplay.

We caught up with the studio’s Chief Product Officer, Dr. Eyal Loz, to take a deeper dive into the creation of Immortal Ways, what makes it so appealing to players and how the mechanic will appear in future releases.


Thanks for joining us Dr. Eyal. Firstly, could you explain the core concept of the Immortal Ways mechanic and how it differs from others in the market?

Eyal Loz (EL): My pleasure! The Immortal Ways design manages to seamlessly combine drastically different core elements within one persistent design. Two Hold and Respin arrays are persistent in all base game spins, with upgrade wheels featuring instant prizes and jackpots. The game also features 10,000 ways to win, as well as a free game feature, where all prizes landing on the screen are won.


What inspired the creation of Immortal Ways?

EL: We saw a gap in the market for a quality game with 10,000 ways to win. Also, the industry was lacking a volatile persistent design for a large in-base Hold and Respin array. We realised that by combining these two elements together with an upgrade prize wheel, it will provide us with a winning recipe for a killer game mechanic!


How do Immortal Ways titles incorporate elements of player engagement and retention to ensure a compelling experience?

EL: The constant nature of the Hold and Respin arrays in the base game ensure that players are keen to continue their play within an increased gaming session, trying to complete and win all the prizes in these zones.

Using a well proven method from casual game design, the screen goes back to an initial empty state once every few dozen spins at random. This cycle gives players a natural exit point. The session loop design guarantees that players can end the gameplay before they reach exhaustion, and are very eager to return to the game for additional experiences in the future.


Following that, how do you make sure a new mechanic can cater to different player preferences?

EL: The beauty of Immortal Ways is that it combines a few different core elements within a single unified flow. To ensure the mechanic reaches the widest audience possible, we have created a full series devoted to it where each game theme and style is drastically different. This opens up the opportunity for all types of slots fans to engage with Immortal Ways. Since launching, we have already seen a strong performance of Immortal Ways Diamonds in distinctly different markets, showing its appeal across a wide player base.


Can you share any insights into the game design process for Immortal Ways?

EL: The whole process from has been very collaborative. It involved us having a hard look at what already works in our content library and combining that with what we hear from players and operators. When you take all that feedback on board with an open mind and open heart, it’s a lot easier to cut to the chase. We’ve built a good understanding of what works, and what should stay on the drawing table.


Can you tease any upcoming releases featuring the Immortal Ways mechanic? What should we expect from the franchise?

EL: There’s a lot more to come from our Immortal Ways franchise! You can expect a large verity of themes, tweaks and variations. In other words, the core elements of 10,000 ways to win, the two large Hold and Respin arrays and the instant prize wheels are here to stay. We have some crazy ideas how to innovate all other game elements!

We’ve already introduced a buffalo themed game, with no less than seven games in the works to be launched over the following months. In addition, operators have requested bespoke versions of our Immortal Ways games, so watch this space for further announcements on when these will go live later this year!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BLAST Premier Spring Final 2024 analytical insights from GG.BET & Esports Charts



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The esports analytics service Esports Charts, in collaboration with betting brand GG.BET, widely known for its promotion of esports, has published extensive game and betting data for BLAST Premier: Spring Final 2024. The stats reveal how the players and teams performed, and provide insights into who viewers bet on the most.

The final stage of the BLAST Premier Spring Final 2024 Counter-Strike 2 tournament took place from 12 to 16 June. Over 18,000 spectators gathered at the OVO Arena Wembley in London for the tournament playoffs. It was the first time the UK had hosted a Counter-Strike event on such a scale for six years.

Esports Charts analyzed the event and published a series of reports with reviews of the teams’ and individual players’ greatest achievements in the tournament. Before it started, the analytics service published a retrospective review of the viewership of BLAST Premier Spring tournaments over previous years, statistics on the popularity of different team members among Twitch stream audiences, and exclusive data on which teams GG.BET users bet on to win in the tournament.

After the tournament ended, Esports Charts shared its results. The collection of infographics included data on teams’ performances, such as the most spectacular comebacks and wins in rounds with the lowest budget for purchases. They also show betting statistics, such as which teams’ wins produced the most winnings. The final set of information shows how players performed and contains exclusive betting data on individual performances like total deaths and total kills.

GG.BET press office:

“The publication of insights into major CS2 tournaments is becoming a tradition. In March of this year, we shared insights into the first CS2 Major in history. Specialists from both GG.BET and Esports Charts dive deep into the tournaments, analyze a huge quantity of data, and therefore have the chance to monitor exciting esports community trends. We’ll also continue to share the insights we find in the future.

Analytics service Esports Charts is famous for its extensive analysis of esports streams. GG.BET is an international betting brand with a wealth of expertise in esports. Thanks to their joint collaboration, both companies have been able to provide information that the esports community wouldn’t normally consider.

The post BLAST Premier Spring Final 2024 analytical insights from GG.BET & Esports Charts appeared first on European Gaming Industry News.

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GGPoker Launches Second Year Of microFestival Online Poker Series with $10 Million Guaranteed Prize Pool



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GGPoker is thrilled to announce the return of its microFestival, the world’s largest micro stakes poker festival, running from June 23 through July 7, 2024. With an impressive $10 million in guaranteed tournament prizes, this year’s series promises to be even more exhilarating for poker enthusiasts of all levels.

GGPoker’s microFestival stands out as the premier online poker event for players with modest bankrolls, featuring No-Limit Holdem, Progressive Knockout (PKO) and Pot Limit Omaha tournaments with buy-ins from just $1. The highlight of the series is the $10.80 Mystery Bounty Main Event, which boasts a staggering $1 million guarantee and a top mystery bounty of $100,000.

Adding to the excitement, GGPoker has introduced a unique freeroll promotion to ensure every participant feels like a winner. Players who fail to cash in any microFestival event will receive a free ticket to one of three $5K freeroll tournaments held the following day. This “Second Chance” offer gives all players another opportunity to win cash prizes, reinforcing GGPoker’s commitment to providing exceptional value and entertainment. In total, 50 freerolls will be held, awarding $250,000 in prizes.

Sarne Lightman, Managing Director of GGPoker, expressed his enthusiasm for the upcoming series: “We are incredibly excited to bring back microFestival for a second year, with bigger and better tournaments and prizes. GGPoker’s goal has always been to make poker accessible and enjoyable for everyone, and with events starting at just $1, microFestival offers incredible value and excitement. Adding Second Chance freeroll tournaments is our way of thanking our players and ensuring everyone has multiple opportunities to win big.”

GGPoker’s microFestival 2024 is set to attract a diverse and dynamic field of players, from newcomers looking to dip their toes into online poker to seasoned veterans seeking to showcase their skills in a low-stakes environment. With a packed schedule of events and millions of dollars on the line, the series promises unforgettable moments and life-changing wins.

The post GGPoker Launches Second Year Of microFestival Online Poker Series with $10 Million Guaranteed Prize Pool appeared first on European Gaming Industry News.

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Week 25/2024 slot games releases



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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has expanded its otherworldly Demi Gods Series with the addition of Atlas Unleashed. This epic slots saga unfolds in ancient Greece where the gods rule the reels. The 5×4 design is brought to life with sharp graphics and a momentous soundtrack that lures players into the action. Three Free Spins symbols will instantly launch the feature and will award players with 10 Free Spins. Four Free Spins symbols will award 25 Free Spins and five will gift 50 Free Spins.

Forget the dusty saloons of Deadwood R.I.P, the TV dreams of Loner and the spicy dungeons of Kenneth Must Die. This time, you’ll find yourself stranded on a lush island paradise, but paradise takes a dark turn when you discover a Tiki collector with a taste for shrunken heads! Hunted with no food or water, players must face the base game, which features a Progression Bar, where each fallen head is collected. Filling it up will unlock Soul Wilds that progressively increase in size and power. Wild Symbols add 3 points, High Paying Symbols add 2 points and Medium Paying Symbols add 1 point to the bar.


A blistering experience awaits in Blueprint Gaming’s latest offering Cash Strike Hotstepper, as a host of thrilling mechanics take centre stage, including the eye-catching Hotstepper feature offering lavish cash rewards. Stepping into a retro 3×3 grid, a feast of fruit symbols is accompanied by flaming gold coins with the title’s five pathways offering a mammoth 50,000x the original bet. All cash symbols or fixed jackpots on reels one or three are awarded when they land alongside the sizzling Cash Strike Collect symbol on reel two.

Inspired Entertainment and Paddy Power, the retail division of Flutter Entertainment plc, proudly announce the launch of Paddy Power Gold Cash Freespins, a custom game that combines the distinctive branding of Paddy Power with Inspired’s renowned Gold Cash Freespins theme. Set against the iconic green backdrop of Paddy Power’s signature colour scheme, Paddy Power Gold Cash Freespins is a 5-reel, 4-row, 40-winline slot game packed with branded Wilds and symbols, as well as other player-favorite features.

The post Week 25/2024 slot games releases appeared first on European Gaming Industry News.

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