Latest News
How BETBY is enhancing the esports product
Brands are placing more of an emphasis on enhancing their esports offering within and with the news of a new CS:GO game to continue the popularity of that title, we got the views of Ivan Sazanov, Project Coordinator at BETBY, to find out about the added importance of esports within the brand’s strategy.
How important is the esports offering to your brand and the wider gambling industry?
It is no longer possible for gambling brands to have a competitive sportsbook that does not have an esports offering that sits alongside that.
Moreover, as the popularity of esports increases, brands should capitalise on the popularity and provide content to significantly improve its product portfolio.
Naturally for us, esports is one of the most important elements of the modern sportsbook. BETBY’s fully-fledged product suite satisfies the demand of a diverse esports audience, currently containing about 20 sports, including classics with Starcraft and Warcraft III alongside mobile games like Mobile Legends, Wild Rift, and Arena Of Valor.
But in order for an esports offering to be considered high-quality and attractive to end users, it is no longer enough to cover just the most recognised titles like CS:GO, Dota 2, League Of Legends, FIFA and Overwatch. Aiming to broaden and strengthen esport offer, BETBY created a unique and special product – Betby.Games, a proprietary esports offering.
This unique collection, driven by artificial intelligence (AI), organizes tournaments across popular sports such as Football, Cricket, and Basketball. The game mechanics of well-liked gaming titles in Betby.Games are entirely controlled by AI, eliminating the need for any human interaction to sustain the tournaments. This aspect guarantees the longevity of the collection, making it an invaluable asset to our sportsbook offering.
Has the perception of esports changed?
I think it would be fair to say that esports has turned from a niche activity into a strong and competitive industry in its own right.
You only need to look at the budgets of the biggest esports tournaments, the sizes of the audience, the broadcast coverage garnered and other indicators that continue to grow from year to year.
There is however one important point. Over the years, when esports gained momentum, its audience was constantly replenished with young people. Naturally, that audience grew up with the games, as they entered adulthood.
Having this following has helped the esports audience become more financially reliable and solvent, which has a direct impact on the betting industry.
The time when esports in betting was perceived as something that was not very profitable is over. Experienced online bookmakers understand that the average user registering on their sportsbook will most likely depend on how good the complementary esports content is.
What further developments do you anticipate in esports betting?
The ratio of the number of bets and the total turnover on esports to regular sports will continue to grow. Esports has already become an integral part of the betting industry, but it can and will still develop.
I expect greater technological advancements to make esports more of a professional and sought after form of online betting.
This includes potential agreements with more data operators to enable real-time trading without delay, which is currently a key hindrance to esports becoming a more attractive proposition for players.
Obviously, the breadth of markets for esports events does not yet reach the classic sporting events, even considering the fact that in popular tournaments it is common to bet on ‘Player Props’.
Within the games, there is a huge amount of different information that can be used to generate various unique markets. There is a huge opportunity for the first company that can implement this effectively will make a splash not only in the field of esports betting, but in the entire industry.
CS:GO 2 has generated a great deal of interest in the global community. A new, updated game in this popular series will not only to attract new players and viewers, but also the return of old ones, which will increase demand in the market.
We expect an increase in the number of semi-professional tournaments and teams that are created not for the sake of increasing interest, but with the aim of profiting from dishonest play and ensuring matchups are competitive.
This is happening on a regular basis already, and it will require more attention from both the tournament organisers and the risk management departments of betting companies to curtail irregular activity.
Has having your own in-house product allowed you to stand out in the market, rather than relying on major competitions and tournaments for traffic?
Our competitive advantage is encapsulated with the Betby.Games product that we created during the pandemic.
Despite forecasts that with the return of real sports traffic would begin to decline and the content would lose its relevance, it continues to develop and attract an ever-increasing audience. This in large part is thanks to its flexibility and customer-oriented approach.
Betby.Games has turned from a part of our sportsbook into a stand-alone and in-demand product. By generating a large amount of traffic, it makes a significant contribution to our customers who use the sportsbook in its entirety, and to individual companies outside of BETBY, to which Betby.Games supplies its product as a feed provider.
What is needed to convince operators that a gap can be bridged between traditional sports bettors and esports bettors?
From my perspective, esports has become so firmly integrated alongside sports betting that there is practically no difference between players who bet on CS:GO and Soccer.
The Super Bowl, and the concluding tournament on the Dota 2 circuit, The International, will attract millions of people from all over the world. The audiences of these most popular events will not overlap with each other, and you must be able to find a solution that appeals to both audiences.
If an operator wants to attract a large audience and, moreover, to continue to compete with other betting companies, it must be able to provide users with a high-quality offering for both regular sports and esports to engage players.
The numbers do not lie. In the world of betting, esports already occupies a significant share of all sports. Bookmakers that do not pay enough attention to its esports products are already losing money, and it will only be more difficult for them to compete in the future.
Reading Time: < 1 minute
Stakelogic’s latest UK deal brings its full slot suite and Spin to Win jackpot feature to DragonBet players
Casino content provider Stakelogic has announced a new partnership with UK-facing sportsbook and casino operator DragonBet, bringing its extensive suite of slot titles to one of the UK’s most exciting independent brands. The integration, facilitated via Relax Gaming, further strengthens Stakelogic’s presence in the UK and adds a high-performance slot offering to Dragon Bet’s growing casino vertical.
As part of the deal, Dragon Bet players will now have access to Stakelogic’s complete slot portfolio, headlined by recent top performers including Wrath of Zeus ClusterBreaker and Kraken’s Catch, alongside classic-style fruit games and modern video slots packed with advanced mechanics.
Also included in the rollout is Spin to Win, Stakelogic’s pioneering progressive jackpot system. Built to deliver real-money wins directly from within the base slot game, Spin to Win randomly selects a player and transports them to a live jackpot wheel – injecting gameplay with the potential for an unexpected twist and big rewards.
Neil Tanti, Head of Sales at Stakelogic, said: “Dragon Bet is a standout brand in the UK betting scene, with strong local roots and big ambitions. We’re thrilled to bring our full slot portfolio to their players and to support their casino growth strategy with content built for engagement and performance. Spin to Win is a great example of how we’re pushing the boundaries of what a slot experience can be.”
Daniel Falvey, Casino Manager at Dragon Bet, added: “At DragonBet, we’re committed to offering something fresh, exciting, and truly engaging for our players. Stakelogic fits that bill perfectly. With innovative, fast-paced slots and unique features like their Spin to Win progressive jackpots, they bring a dynamic new edge to our offering that we’re confident our players will love.”
The post DragonBet fires up its slots offering with Stakelogic games appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Xtremepush, a market leader of CRM and gamification powered by AI, has announced today that it has received €12m in new funding from its long-term investment partner, AshGrove Capital.
The European capital solutions provider, which specialises in B2B software companies, has issued a flexible debt facility to Xtremepush, which will allow a scaling up of its ambitious growth and acquisition strategies. In addition, it will cement Xtremepush’s market-leading position as a unified CRM and gamification software platform while also advancing its footprint in regulated verticals such as financial services, e-commerce, and publishing.
Xtremepush’s next growth phase, set to be expedited by this latest funding, will see it scale up its operations in multiple regulated markets. This will allow Xtremepush, with Ashgrove’s support, to continue its investment in industry leading R&D, explore new opportunities in other verticals, expand its global market footprint, and power its acquisition strategy complementary to its existing model. The CRM experts hold a five-year investment relationship with AshGrove Capital and this funding round gives a strong approval of the trajectory of the Dublin-based firm, which also has private equity relationships with tech-focused Grafton Capital and Bettor Capital.
Tommy Kearns, CEO and co-founder at Xtremepush, said of the latest funding: “AshGrove Capital has been a hugely supportive partner over the last five years and this latest financing commitment will help us realise our ambitious growth strategy and will accelerate our acquisition plans in the very near future.
“Xtremepush has gone from strength to strength as a CRM and gamification leader in a short space of time, and this backing makes it a truly exciting time to push on following such a major vote of confidence in our technology, leadership, and business direction.”
Jonathon Ferguson, Co-Founder and Partner of AshGrove Capital, added: “Xtremepush are one of very few innovators in the CRM space, consistently raising the bar and demonstrating value to its partners, who inevitably continue their relationship for the long haul”.
“This latest investment is testament to our belief in their ambitious growth strategy, strong leadership, and robust organisation – one that empowers regulated businesses to deliver compliant, tailored communications at scale. With this new commitment, we’re ready to facilitate the next step of the Xtremepush journey and help the firm scale to become a leader in CRM across various regulated sectors.“
The post Xtremepush Confirms €12m Financing by AshGrove Capital appeared first on European Gaming Industry News.
Latest News
BGaming Strengthens Its Presence in Italy with San Patrignano Contribution and Introduces New Game Classification
Reading Time: 2 minutes
Rapidly expanding content provider shows commitment to responsible gambling in Italy ahead of SiGMA Rome
Popular iGaming content provider BGaming solidifies its position in Italy with a refreshed game classification system and a new local social initiative. As part of its growing commitment to the Italian market, BGaming has made a significant financial contribution to San Patrignano, a local non-profit organisation supporting people struggling with gambling and other addictions. The donation will help fund the community’s recovery programme dedicated to the rehabilitation of people with gambling addiction, reinforcing BGaming’s focus on responsible gaming and customer well-being.
San Patrignano’s long-standing rehabilitation programme helps individuals rebuild their lives through professional guidance, education, and strong community support for both participants and their families.
This initiative follows BGaming’s recent acquisition of a licence in Italy in March 2025, highlighting the company’s ongoing efforts to build a sustainable and socially responsible presence in the region.
Alongside its social commitment, BGaming has also introduced a new classification of its gaming portfolio, designed to reflect the studio’s diverse and player-oriented approach. The refreshed structure divides its titles into three key categories: Casual, Classic, and Entertainment.
The Casual category features fast, easy-to-play titles that typically provide shorter playing sessions and high engagement rates. Top performers in this category include hits like Aviamasters, Plinko, Plinko 2, Balloon Mania, Golden Piñata Hold & Win, and Winter Fishing Club.
The Classic category includes more traditional slot games, featuring classic gameplay mechanics and low to medium volatility. Popular games in this category include Burning Chilli X, Hot Chilli Bells, Lady Wolf Moon, and Fruit Million.
Finally, there is the Entertainment category, featuring high-volatility games characterised by their advanced gameplay features, bonus buy options, and strong appeal to streamers. Headliners in this category include Snoop Dogg Dollars, Merge Up, Bonanza Billion, Aztec Cluster, Wild West Trueways, and the iconic Elvis Frog series.
Those interested in discussing what BGaming has to offer can visit the company at booth 2049 during SiGMA Rome, which takes place from November 3rd to 6th.
Olga Levshina, CCO at BGaming, said, “Italy is an incredibly important market for us, and we are proud to strengthen our presence here not only through innovative content but also through meaningful action. Our partnership with San Patrignano reflects BGaming’s belief that entertainment and responsibility must go hand in hand.
At the same time, the refreshed game classification provides both our partners and our players with more clarity on what to expect from each game. We are excited to showcase the diversity of BGaming products and meet potential partners at SiGMA Central Europe.”
The post BGaming Strengthens Its Presence in Italy with San Patrignano Contribution and Introduces New Game Classification appeared first on European Gaming Industry News.
-
Latest News2 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News3 months agoDigiPlus Backs Stricter Online Gambling Regulation
-
Latest News3 months agoCEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News1 month ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Affiliate Succes3 months ago
Affiliates as Market Movers: How Content and Rankings Influence Operator Success
You must be logged in to post a comment Login